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Switchblade was built from the ground up to be flexible, scalable, and extensible.

Switchblade technology enables clients around the world to launch and manage successful mobile programs. With each initiative, the platform grows smarter and more stable.

Immediate Standardization Across Carriers and Continents
Switchblade standardizes individual carrier requirements and disparate handset technology so mobile initiatives can be deployed on any continent, in virtually any language and in any industry.

Extensible
Switchblade's suite of Application Programming Interfaces (APIs) allows it to be seamlessly integrated into third-party systems and databases to make current business processes faster and more efficient with mobile technology.

Stability
Switchblade is an enterprise-class platform built on a highly redundant infrastructure, providing outstanding system stability. The platform has been tested and proven through thousands of initiatives, hundreds of thousands of development hours, and billions of transactions. It is specially designed to protect data and to store it properly.

Throughput
Switchblade's high-throughput messaging engine can handle enormous volumes of data. For many of our clients, we are processing millions of messages a day — many of which are time sensitive and mission critical.

Immediate ROI
Mobile solutions running on the Switchblade platform quickly pay for themselves. The investment our clients make in configuring the platform and launching initiatives is quickly returned in the form of increased revenue, improved productivity and greater efficiencies.

Reporting and Analytics
Switchblade provides detailed reporting and analytics so 3Ci clients can see-in real time-the impact of their mobile initiatives. It provides the insight necessary to make adjustments and maximize the value of mobile strategies and it allows 3Ci's clients to quickly and concisely share the results of mobile initiatives.

Simplicity
The technology behind Switchblade is highly complex-using it is not. 3Ci clients around the world are using our API suite to develop innovative mobile applications that make their business processes more efficient and connect them with consumers.

Our platform enables ad agencies and marketers to develop and deploy groundbreaking creative that connects with their customers in a meaningful way.