3Cinteractive’s 2010 Mobile Marketing Webinar Series

Published
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Michelle Stone
on February 4, 2010
in Events
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Striking a balance between high impact marketing campaigns and carrier compliance can be difficult to achieve. You want to go mobile, you have to go mobile, but you don’t know how to go mobile. Fortunately, you don’t have to go it alone — 3Ci’s years of experience in the mobile ecosystem helps companies like yours use mobile to market better and smarter. Our upcoming webinar will share techniques for marketing more efficiently and effectively using mobile technology.

Topics include:

     · Strategies for mobile marketing
     · Tips for maintaining compliance with the carriers
     · Interactive marketing techniques to generate leads efficiently and inexpensively

Webinar Details
Learn how to take advantage of mobile marketing to develop high impact campaigns that won’t have a high impact on your budget.

Date and Time
Tuesday, February 16, 2010 at 2:00 PM EST

Duration
45 minutes with question and answer session (30 minute presentation with 15 minute live Q&A)

Who should attend?
Anyone who wants to take their business mobile. No technical experience required.

Speakers
Presented by Jeremy Martin, VP of Business Development and Jeff Michaud, VP of Marketing and Creative at 3Cinteractive.

Technical Requirements
Internet connection and phone line or computer speakers.

Cost
Complimentary (with access to a downloadable archive version after webcast).

Registration
You can register for this event online. We look forward to your taking part.

The US DOT Issues Ban On Texting by Truck and Bus Drivers

Published
by
Michelle Stone
on January 26, 2010
in Industry News
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Today the U.S. Department of Transportation (DOT) is scheduled to announce new rules that will prohibit interstate commercial truckers and bus drivers from sending text messages (or SMS) while they are operating moving vehicles.

At an October summit on the subject of distracted driving, Transportation Secretary Ray LaHood pledged to crack down on distracted driving by truckers and bus drivers. He also indicated that the DOT would establish rules governing not just the use of phones and other devices by truckers and bus drivers to text and talk, but also the use of computers mounted on dashboards that are used to communicate with dispatchers.

The Department of Transportation said that it is still working on additional regulations that would govern the use of such computers by truckers, as well as when truckers are allowed to use cellphones for conversation. Truckers and bus drivers who violate the new rules on SMS, which are effective immediately, face civil or criminal fines of up to $2,750.

While the Virginia Tech Transportation Institute research study found that those truckers who used on-board computers faced a ten times greater risk of crashing, nearly crashing or wandering from their lane than truckers who did not use those devices, that figure is lower than the 23 times greater risk when truckers texted.

This is could be a lead reason why the DOT began issuing regulations banning texting. “We want the drivers of big rigs and buses and those who share the road with them to be safe,” Secretary LaHood said in a news release. “This is an important safety step and we will be taking more to eliminate the threat of distracted driving.”

Texting While Behind The Wheel
States in dark blue ban texting for all drivers. Light blue indicates states weighing legislation to ban texting for all drivers. Gray indicates states with no active legislation. White indicates states with no legislative session scheduled for 2010. Click to enlarge.

Leading the charge for “taking more” steps to eliminate distracted driving may be the states. Twenty-three states are debating legislation to ban texting while driving, a practice that 19 states currently prohibit. One hundred ninety-four bills concerning various forms of distracted driving, including texting, are being debated in 34 states.

According to the Department of Transportation, 5,870 people — 16% of all highway fatalities — died in distracted-driving crashes and 515,000 were injured in 2008.

Senator Charles Schumer, D-N.Y., has introduced federal legislation to ban texting or emailing while driving. States that don’t go along with the proposed ban would risk losing 25% of their federal highway funds.

Simple Mobile Taps 3Cinteractive for SMS Connectivity and Voice-Enabled Applications

Published
by
Chris Michaud
on January 19, 2010
in Press Releases
. 0 Comments

New National Wireless Service Provider Leverages 3Ci’s Switchblade® Platform to Power Messaging and Voice App Infrastructure

Boca Raton, FL - January 19, 2010 — 3Cinteractive®, an industry-leading mobile marketing and technology firm, announced that it has been tapped by the new wireless service provider Simple Mobile to power its SMS network infrastructure and voice-enabled customer service applications.

Simple Mobile is a highly regarded new brand in the unlimited wireless service market and is rapidly making its mark in this high growth segment by featuring savvy branding, a compelling talk, text and data consumer offer with a B.Y.O.P. (Bring Your Own Phone) approach to its service. As the name implies it is “SIMPLE”; the customer places a Simple Mobile SIM card into one of the 180+ approved GSM phones and obtains unlimited national voice and text and a complete spectrum of web services at extremely low prices.

3Ci’s Switchblade® platform will enable Simple Mobile to use IVR and SMS to automate customer service; allowing its customers to activate new subscribers and SIM cards, obtain account balances and add new services to existing plans. Activating wireless service via SMS is cutting edge technology and will allow retailers to set up Simple Mobile service quickly and easily without having to put customers through other traditional and more chaotic methods.

“3Cinteractive is extremely focused on delivering enterprise-class solutions like this‚” said 3Ci COO, Mark Smith. “This is another great example of a successful integration by our Carrier Integration Team and of 3Ci’s ability to deliver our mobile platform services to the MVNO market.”

Continue reading ‘Simple Mobile Taps 3Cinteractive for SMS Connectivity and Voice-Enabled Applications’

3Cinteractive and Neustar Sponsor the MMA’s U.S. Consumer Best Practices Industry Forum in Boca Raton, FL

Published
by
Michelle Stone
on January 18, 2010
in Carrier Compliance and Events
. 0 Comments

Mobile Marketing Association (MMA)
U.S. Consumer Best Practices Industry Forum

3Cinteractive and Neustar are proud sponsors of the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event, scheduled for February 5, 2010, at the Boca Raton Resort and Club in Boca Raton, Florida. The forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.

Produced by the MMA’s CBP Committee (of which 3Cinteractive is a member), the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

You can register register to attend the CBP Forum by visiting the MMA’s website. The attendee price is $175.00 USD. Members of the media may request press access for this event by contacting the MMA via email at mma@globalresultspr.com.

Employee Profile: Karly Dreker, Compliance and Program Coordinator

Published
by
Chris Michaud
on January 18, 2010
in Carrier Compliance and Employee Profile
. 0 Comments

As 3Cinteractive’s Compliance and Program Coordinator, Karly Dreker is responsible for managing the entire program submission process. Karly works closely with aggregators and clients to get campaigns to market as quickly as possible, saving clients both time and money.

Simple Mobile

Born and raised in Boca Raton, Florida, Karly attended the University of Miami where she studied Advertising, Marketing, and Psychology. Her career with 3Cinteractive began in the summer of 2007 when she became the company’s first intern. After graduating from Miami in 2008, Karly came on board full time as 3Ci’s Marketing Specialist.

While very successful in the Marketing and Creative Department, Karly’s tireless work ethic and unmatched attention to detail have proven to be a great compliment to an already exceptional Client Services Department.

In her spare time, Karly enjoys traveling, going to the beach, swimming, and any kind of activities on or in the water. She is also an avid University of Miami Hurricanes and Miami Heat fan.

MMA Announces 2010 US Consumer Best Practices Forum

Published
by
Michelle Stone
on December 16, 2009
in Press Releases
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NEW YORK, Dec 15, 2009 /PRNewswire via COMTEX/ — What: The Mobile Marketing Association (MMA) announces the 2010 Consumer Best Practices (CBP) Public Forum event. The Forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.

When: February 5, 2010

Where: Boca Raton Resort & Club, 501 East Camino Real, Boca Raton, FL, 33432

Why: Produced by the MMA’s CBP Committee, the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these Guidelines set the industry standard for cross- carrier mobile content services, such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web.

Continue reading ‘MMA Announces 2010 US Consumer Best Practices Forum’

Alcatel-Lucent Fosters the Creation of New Business Models Between Service Providers, Developers and Content Providers to Accelerate Application Innovation

Published
by
3Cinteractive
on December 3, 2009
in Press Releases
. 2 Comments

PARIS, December 3 /PRNewswire/ — New Application Exposure Suite Simplifies Web 2.0 Application and Content Creation and Delivery; New Open API Service Provides Unique Development Environment

Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled a host of capabilities to help service providers open their networks to application developers and content providers in a secure and controlled way to speed the creation of innovative Web 2.0 services for consumers and enterprises. These capabilities - which include Alcatel-Lucent’s Application Exposure Suite, Open API Service, and a comprehensive set of transformation services - support the company’s application enablement vision, which is focused on combining the trusted capabilities of service providers with the speed and innovation of the Web to provide both consumers and business users with richer experiences.

Continue reading ‘Alcatel-Lucent Fosters the Creation of New Business Models Between Service Providers, Developers and Content Providers to Accelerate Application Innovation’