Mobile consumer engagement deployed to improve reach and quality of healthcare by capitalizing on massive adoption of mobile in Latin America.
3Cinteractive®, a leading mobile consumer engagement and commerce company, announced that ePharma, one of Brazil’s largest pharmacy benefit companies, has integrated mobile to enhance the company’s portfolio of services, which includes pharmacy benefit management (PBM) and patient-support services. The solution will help improve access to care, increase adherence to medications, and provide concierge support to patients with chronic conditions.
“We believe the integration of mobile into our portfolio of services represents a logical next step in our ongoing commitment to improving the health of Brazilians using the combined power of technology, data analytics or intelligence, and dedicated professional support,” said Luis Montiero, president of ePharma. “We expect mobile to advance our conversation with consumers, creating appropriate access to healthcare services, improving clinical outcomes, while also delivering operational efficiencies across our business units.”
Continuing its tradition of providing innovative solutions in pharmaceutical care, ePharma has integrated 3Cinteractive’s mobile platform into its existing patient management system. With daily SMS text usage by Brazilians exploding, the initial program uses a messaging application to better engage patients by sending notifications about prescriptions to help automate delivery of medication and increase the speed of care.
This program is part of ePharma’s effort to leverage all mobile technologies to address some of the challenges in delivering care to patients by capitalizing on the massive adoption of mobile throughout Latin America, where mobile penetration has crossed 100%. Mobile also has the potential to be very impactful in reducing overall healthcare costs. According to recent reports, total healthcare spend could be reduced by 14 billion USD in Brazil without compromising quality of care.
“3Ci is excited to partner with an organization like ePharma that is committed to bridging pharmacy benefit and mobile technology to deliver improved care across Brazil’s mobile-enabled society,” said Barry Hix, general manager of healthcare at 3Cinteractive. “We believe mobile can play a critical role in supporting ePharma’s business. In addition, pharmaceutical manufacturers seeking to expand their footprint in Brazil can now turn to a very unique portal into Brazil that leverages the combination of ePharma’s pharmacy network, direct-to-consumer competency, and the power of mobile to effectively reach and engage the Brazilian consumer.”
In addition to Brazil and the rest of Latin America, 3Cinteractive provides mobile consumer engagement solutions in more than 100 countries across the globe. 3Cinteractive’s expertise in navigating the fragmented mobile ecosystem, not only in the US but also internationally, positions it as the provider of choice for those brands needing to reach their consumers around the world.
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