Former CMO of JCPenney Joins Mobile Marketing Provider
BOCA RATON, FL – 3Cinteractive (3C), a leading mobile consumer engagement company, has named Mike Boylson, former Executive Vice President and Chief Marketing Officer of JCPenney, as an advisor to the 3C Board of Directors. The addition of Boylson will further accelerate 3C’s thought leadership position in the retail sector.
As a member of the Advisory Board, Boylson will work directly with 3C Board members, 3C’s technology and product teams and retail go-to-market team to continually develop innovative ways to utilize mobile marketing to drive lift in consumer lifetime value and loyalty. 3C will leverage Boylson’s experience and expertise understanding the voice of the consumer, as well as his access to relationships to speed the growth of 3C and its retail practice.
Boylson brings to 3C his vast retail experience from JCPenney, where he spent more than three decades rising through the ranks from trainee all the way to the role of Executive Vice President and Chief Marketing Officer. During his tenure at JCPenney, Boylson held roles of increasing responsibility in areas including merchandising, marketing, direct to consumer (jcp.com) and strategy.
“3C is excited to have Mike Boylson join our team. Mike’s accomplishments in business strategy, marketing, e-commerce, and retail are impressive and we are honored that he has committed to work with us to continue to build our retail practice,” said John Duffy, 3C’s Chief Executive Officer. “As 3C navigates through the ever-changing mobile industry, it is more important than ever that our Board of Directors stay aware of what’s on the horizon. Mike’s distinct perspective and experience will help lead this effort, resulting in deeper, more profitable partnerships with our ever-expanding portfolio of leading retail brands.”
“Mobile continues to transform retail and how consumers engage with a brand. Retailers need to quickly adapt or risk falling behind competitors. I believe 3C is best positioned to help retailers meet the mobile needs of the perpetually connected consumer while also delivering significant ROIC. I am thoroughly impressed with the caliber of talent at 3C and I am excited to help the team deliver real value to retailers,” said Mike Boylson.
While at JCPenney, Boylson worked side-by-side on JCPenney’s major transformation in 1999 from a decentralized to a centralized model with Greg Thorson, 3C’s Executive Vice President of Strategy, Sales, Marketing and Talent Management, when he was an Accenture Retail Client Partner. The transformation was affected through a series of 27 projects focused on improving JCPenney’s merchandising processes, enhancing supplier relationships and management of the supply chain, and developing the supporting technology, processes and organization required to drive success. Later, the transformation was called the “Retail Turnaround of the Decade.”
“Mike Boylson has a tremendous depth of understanding regarding the retail consumer experience and how to leverage a retail CMO organization to drive game-changing results. He operates comfortably at the strategic level, but is also able to get deep into the analytical drivers of consumer lift and loyalty. Mike has spent his career producing top performance in the world of retail and will help 3C stay at the forefront of mobile consumer engagement,” said Greg Thorson, 3C’s EVP of Strategy, Sales, Marketing and Talent Management and former EVP of Enterprise Transformation at Best Buy. “Working with Mike at JCPenney was a great coaching experience for me and it is thrilling to get the opportunity to work with him again. Mike’s contribution will help our teams inspire each other, inspire the client, and make a difference.”
Boylson is also Chief Executive Officer and Chairman of FutureRendering, a management consulting firm based in Dallas, TX that focuses on sustainable, large-scale transformation. Boylson was a former Director of the Retail Advertising and Marketing Association, a division of the National Retail Federation. In addition, he was elected to the Retail Advertising and Marketing Hall of Fame in 2008 and was named one of Brand Week’s Top 20 Power Players seven years in a row.