Mike Boylson Joins 3Cinterative’s Newly Formed Advisory Board

Posted on Tuesday, Mar. 10th 2015 by 3Cinteractive in Press Releases

Former CMO of JCPenney Joins Mobile Marketing Provider

BOCA RATON, FL – 3Cinteractive (3C), a leading mobile consumer engagement company, has named Mike Boylson, former Executive Vice President and Chief Marketing Officer of JCPenney, as an advisor to the 3C Board of Directors. The addition of Boylson will further accelerate 3C’s thought leadership position in the retail sector.

As a member of the Advisory Board, Boylson will work directly with 3C Board members, 3C’s technology and product teams and retail go-to-market team to continually develop innovative ways to utilize mobile marketing to drive lift in consumer lifetime value and loyalty. 3C will leverage Boylson’s experience and expertise understanding the voice of the consumer, as well as his access to relationships to speed the growth of 3C and its retail practice.

Boylson brings to 3C his vast retail experience from JCPenney, where he spent more than three decades rising through the ranks from trainee all the way to the role of Executive Vice President and Chief Marketing Officer. During his tenure at JCPenney, Boylson held roles of increasing responsibility in areas including merchandising, marketing, direct to consumer (jcp.com) and strategy.

“3C is excited to have Mike Boylson join our team. Mike’s accomplishments in business strategy, marketing, e-commerce, and retail are impressive and we are honored that he has committed to work with us to continue to build our retail practice,” said John Duffy, 3C’s Chief Executive Officer. “As 3C navigates through the ever-changing mobile industry, it is more important than ever that our Board of Directors stay aware of what’s on the horizon. Mike’s distinct perspective and experience will help lead this effort, resulting in deeper, more profitable partnerships with our ever-expanding portfolio of leading retail brands.”

“Mobile continues to transform retail and how consumers engage with a brand. Retailers need to quickly adapt or risk falling behind competitors. I believe 3C is best positioned to help retailers meet the mobile needs of the perpetually connected consumer while also delivering significant ROIC. I am thoroughly impressed with the caliber of talent at 3C and I am excited to help the team deliver real value to retailers,” said Mike Boylson.

While at JCPenney, Boylson worked side-by-side on JCPenney’s major transformation in 1999 from a decentralized to a centralized model with Greg Thorson, 3C’s Executive Vice President of Strategy, Sales, Marketing and Talent Management, when he was an Accenture Retail Client Partner. The transformation was affected through a series of 27 projects focused on improving JCPenney’s merchandising processes, enhancing supplier relationships and management of the supply chain, and developing the supporting technology, processes and organization required to drive success. Later, the transformation was called the “Retail Turnaround of the Decade.”

“Mike Boylson has a tremendous depth of understanding regarding the retail consumer experience and how to leverage a retail CMO organization to drive game-changing results. He operates comfortably at the strategic level, but is also able to get deep into the analytical drivers of consumer lift and loyalty. Mike has spent his career producing top performance in the world of retail and will help 3C stay at the forefront of mobile consumer engagement,” said Greg Thorson, 3C’s EVP of Strategy, Sales, Marketing and Talent Management and former EVP of Enterprise Transformation at Best Buy. “Working with Mike at JCPenney was a great coaching experience for me and it is thrilling to get the opportunity to work with him again. Mike’s contribution will help our teams inspire each other, inspire the client, and make a difference.”

Boylson is also Chief Executive Officer and Chairman of FutureRendering, a management consulting firm based in Dallas, TX that focuses on sustainable, large-scale transformation. Boylson was a former Director of the Retail Advertising and Marketing Association, a division of the National Retail Federation. In addition, he was elected to the Retail Advertising and Marketing Hall of Fame in 2008 and was named one of Brand Week’s Top 20 Power Players seven years in a row.


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Posted on Thursday, Aug. 14th 2014 by 3Cinteractive in Press Releases

Buy One, Take One Promotion Expands to Include Free Redbox New-Release Movie Rental

ORLANDO, Fla., — Olive Garden’s popular Buy One, Take One promotion is back with an entertaining twist: a “Dinner and a Movie” partnership with Redbox, America’s destination for new-release entertainment at an incredible value. Starting today, participating guests will enjoy an entree at the restaurant and get a second entree to enjoy at home with a Redbox movie. Buy One, Take One prices start at just $12.99.

“Our ‘Dinner and a Movie’ partnership with Redbox enhances the value and convenience of our successful Buy One, Take One promotion,” said Jay Spenchian, Olive Garden’s executive vice president of marketing. “We’re all about creating special moments for our guests, and this ‘Dinner and a Movie’ offer gives our guests the opportunity to enjoy a second Olive Garden experience together – at home with a Redbox movie.”

Guests participating in the Buy One, Take One promotion can pair their take-home entree with any of Redbox’s new-release movies on DVD or Blu-ray™, including titles like Divergent, The LEGO Movie, Transcendence, Rio 2 and The Amazing Spider-Man 2 (available 8/19).

“Movie Night is a great American pastime, and our ‘Dinner and a Movie’ promotion with Olive Garden is a great reason to bring friends and family together for a fun night of entertainment at an incredible value,” said Kiera Hynninen, senior vice president of marketing at Redbox.

Redbox promo codes are for a free one-night movie rental and will be delivered via text message. Rentals can be kept for additional nights at Redbox’s everyday low daily price. To learn more about the Buy One, Take One “Dinner and a Movie” offer and find a Redbox kiosk, visit www.GetDinnerandaMovie.com.

The Olive Garden and Redbox partnership reinforces Olive Garden’s ongoing brand renaissance to enhance the guest experience, including the largest menu refresh in its history, a multi-year restaurant remodel program and the launch of the To Go ordering platform, making it easier for guests to enjoy an Olive Garden meal on the go.

Mobile technology for the promotion was provided by 3Cinteractive.

Connect with Olive Garden at Facebook.com/OliveGarden, Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden. For more information and to find your nearest Olive Garden restaurant, visit OliveGarden.com.


Olive Garden is the leading restaurant in the Italian dining segment with more than 800 restaurants, more than 96,000 employees and more than $3.6 billion in annual sales. Olive Garden is a division of Darden Restaurants, Inc., (NYSE: DRI), which owns and operates more than 1,500 restaurants that generate over $6.3 billion in annual sales. Headquartered in Orlando, Fla., and employing more than 150,000 people, Darden is recognized for a culture that rewards caring for and responding to people. In 2014, Darden was named to the FORTUNE “100 Best Companies to Work For” list for the fourth year in a row. Olive Garden is committed to making a difference in the lives of others in the local community. As part of this commitment, Olive Garden restaurants have donated nearly 30 million pounds of food to local community food banks across the country. For more information, visit www.olivegarden.com. Connect with us at Facebook.com/OliveGarden, Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden.


Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.3 billion discs and is available at approximately 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.

3Cinteractive Names Stephen Murphy Senior Vice President of Technology

Posted on Wednesday, Apr. 2nd 2014 by 3Cinteractive in 3C Careers, Press Releases

Former senior executive from Gannett and AOL to lead company’s global technology organization

3Cinteractive announced the addition of Stephen Murphy as senior vice president of technology. In this role, Murphy will manage 3C’s global technology organization, overseeing the existing technology platform and systems as well as leading the development of new, innovative products that support the critical mobile consumer engagement programs of the company’s clients.

“Stephen’s expertise in developing and taking to market cutting-edge technologies that drive revenue will be key as we continue to grow our company,” said Mike FitzGibbon, 3Cinteractive co-founder and president. “He will help 3C stay ahead of the market by providing the world’s best brands with valuable mobile consumer engagement solutions that meet and exceed their business needs.”

Murphy is an experienced technology and business executive with more than 20 years experience in growing profit through developing products in Online, Mobile and Telecom, both direct to consumer and business-to-business. His passion for innovation and developing revolutionary technology products has led to him being awarded 18 patents. Murphy has also been recognized as a transformational leader who inspires his teams through his collaborative and results oriented management style.

Most recently, Murphy was the vice president of technology and operations at Gannett Digital where he was responsible for the architecture and operations of technology platforms for all digital products. Prior to joining Gannett, Murphy served in a variety of technology leadership positions during his nine years at AOL, finishing as the senior vice president of consumer applications technology. In that role, he was responsible for leading all development and quality assurance teams for AOL’s Consumer Applications including email, Instant Messenger, Mobile, AOL Client, Toolbar and Parent Controls.

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Tom Holmes to Leave 3Cinteractive

Posted on Monday, Mar. 17th 2014 by 3Cinteractive in Press Releases

3Cinteractive announced today that Tom Holmes, formerly executive vice president and chief information officer of 3Cinteractive, is leaving to pursue a senior leadership opportunity as CEO of KAparc LLC, a Kayne Anderson portfolio company. Mark Smith, co-founder and current chief operating officer, will serve as acting CIO of the company.

“Over the past three years Tom has leveraged his 20 plus years of technology and innovation experience to make significant contributions to 3C’s competitive position, innovative capabilities and core technology,” said John Duffy, 3Cinteractive founder and CEO. “Tom articulated a cloud-based, customer intimate, data-driven future for 3C and formed and led a powerful innovation team to bring that vision into production. Tom’s imagination, ingenuity and creativity not only launched what has become 3C’s new MuSIC platform, but also re-imagined how 3C could use its technology to solve our client’s most compelling problems. As we continue to deliver game-changing value for our clients competing in a rapidly changing retail marketplace, our new MuSIC platform and our expanded technology capabilities are the natural evolution of 3C’s continued journey to dominate its industry. Tom’s strengths in technology and his ability to inspire innovation was instrumental in driving growth at 3C and will add tremendous value to his new team.”

Added Duffy, “I am pleased to have assisted Tom in his transition to the next level of his career with our partners at Kayne Anderson. Everyone at 3C wishes Tom the very best. His leadership has played a significant role in expanding 3C’s proprietary assets, operating capabilities and innovation methodologies as 3C enters a new era of opportunity for delivering extraordinary value to our many world-class retail clients. We are seeing a tremendous business opportunity as social and mobile begin to fuse into a powerful system and 3C is actively shaping how these once disparate parts come together to fundamentally alter the way consumers and retailers connect.”

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How to Grow Fresh Talent with an Internship Program

Posted on Thursday, Mar. 13th 2014 by 3Cinteractive in 3C Careers, 3C Community, The Internship

On Thursday, February 27, the South Florida Technology Alliance (SFTA) hosted its monthly meeting. This particular meeting on “How a University Snagged a Presidential Debate” took place at Lynn University in Boca Raton, the location of the final 2012 presidential debate. As co-chair of the South Florida Infotech Development Initiative (SFIDI), I was invited to be a part of the pre-event workshop on “How to Grow Fresh Talent with an Internship Program”. Part of that workshop was also dedicated to a Q&A session featuring two former interns including our own Nicole Marmion who was in last summer’s program.

How to Grow Fresh Talent with an Internship Program

The pre-event workshop was focused on how to develop best practices around successful internship programs. I had an opportunity to walk through the maturation of our intern program over the last 5 years. We have developed a very successful program that is focused on delivering real value for both the interns and the company. Ultimately, this supports one of the founding principles at 3Cinteractive – “Create a great culture that focuses on the personal and professional development of the team.” Last summer, we had 10 interns in the 3C Boca office. Our interns ranged from high school students to recent college graduates. Over the last several years we have offered 10 full-time positions to our summer interns.

The key to building a successful program is cross-functional support within 3C. Last year we started planning in February for the summer segment. We designed the program with a focus on giving our interns deliverable projects that had actual value. The interns broke into two teams and learned how to use Scrum Agile Methods to manage the projects to successful delivery. In the end, we had a great 2013 summer program validated by our exit surveys of both our interns and employees.

SFIDI is a self-organized group of industry professionals and education partners working to build a strong technology workforce in South Florida. Building relationships between groups like SFTA and SFIDI is an opportunity to develop a vibrant local tech community. Overall, the evening was a huge success capped off by getting commitments from several companies to start intern programs.

About the Author: Mark Smith is responsible for 3Cinteractive’s day-to-day operations in his role as co-founder and chief operating officer. He has an extensive operational and marketing background in both telecommunications and the online payment processing industry.

3C End of The Year All Hands Call 2013

Posted on Tuesday, Dec. 17th 2013 by 3Cinteractive in Inside 3C

Last Friday, the office was full of excitement as it was our annual end of the year All Hands Call and Holiday Party. The call provides a time to reflect on all 3C has been fortunate to accomplish throughout the year, review of the agenda for the year ahead and recognize the outstanding work of team members. 3C’s Blue Jacket Award was given to two exceptional employees to honor their hard work, dedication, growth, and team and personal development. This jacket is 3C’s most distinguished internal employee award. Congratulations to our 2013 Blue Jacket award winners- Russ and Alejandro!

3C End of The Year All Hands Call 2013

3C End of The Year All Hands Call 2013

3C Volunteers at Junior Achievement’s BizTown

Posted on Wednesday, Nov. 6th 2013 by 3Cinteractive in 3C Community, Philanthropy

Yesterday, a team from 3C spent a day volunteering at Junior Achievement of South Florida. Junior Achievement is a nonprofit organization providing a series of business, economics and life-skills programs to enhance the education of young people.

We provided nearly 100 volunteer hours at JA World’s BizTown guiding a group of 5th graders from various elementary schools as they ran storefront simulated businesses. The BizTown program teaches elementary students about their roles as individuals, workers, and consumers in the marketplace and prepares them for economic and workforce issues they will face in the real world. We had a fun time with the kids and look forward to continuing to support such a great organization. Check out pictures of our team at JA on Facebook!

3C Volunteers at Junior Achievement’s BizTown

3C Volunteers at Junior Achievement’s BizTown