3Cinteractive Introduces P1 SMS™ – Interactive Radio
NEW YORK, NY – (12/7/2006) – Almost three years to the day after launching Pop2Life, a highly
successful creative marketing and Promotions agency, 19-year radio and records industry veteran Eric Murphy and 3Cinteractive introduce their joint venture P1SMS™, a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty.
“Radio has an unmatched power to reach millions of content-hungry consumers, and reigns
supreme when it comes to breaking new music and driving consumers to buy,” said Murphy. “It’s
time to capitalize on that power.” P1SMS, developed in conjunction with 3Cinteractive, will allow
consumers to instantly buy content (using their mobile phone) based on what’s currently playing on
the radio station.
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