Boca Raton, FL (PRWEB) – (7/24/2007) – 3Cinteractive has been selected to power Lincoln Financial Media’s exciting new mobile commerce initiative.

“Our P1SMS service is a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty” said 3Cinteractive’s President Mike FitzGibbon. “Radio has an unmatched power to reach millions of content-hungry consumers, and reigns supreme when it comes to breaking new music and driving consumers to interact,” says Mr. FitzGibbon. “It’s time to capitalize on that power.” P1SMS will allow consumers to instantly buy content (using their mobile phone) based on what’s currently playing on the radio station.

“We are very excited about our new mobile messaging initiatives,” said John Dimmick, Vice President of Programming for Lincoln Financial Media.” This mobile solution gives Lincoln Financial Media and our advertisers the ability to connect with our listeners with compelling and unique content and offers. We chose 3Ci for the depth of capabilities their P1SMS messaging platform provides. The P1SMS tools give us complete control over marketing messages delivered to our listeners allowing us to create and manage SMS campaigns in real time. It also allows us to schedule and deliver targeted SMS messages, special station content advertiser sponsored messages. Lincoln Financial Media and our advertisers are now on the cutting edge of delivering value and content to our listeners wherever they are and whenever they want to interact with us.”

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