Monthly Archive for October, 2008

Employee Profile: Tyler Frederick, Network Architect

Tyler Frederick, Network Architect

Tyler Frederick, of 3Ci’s New England Office, manages 3Ci’s system and network architecture. With an extensive background in telecommunications, network engineering and computer security, Tyler brings a great amount of experience to the 3Ci technology team.

Tyler began his career as a consultant assisting several telephone companies and ISPs in Massachusetts. In 2000, Tyler relocated to South Florida to take a position with CBS SportsLine. At CBS, Tyler contributed network design expertise and oversaw all network security operations. Tyler has also consulted and written software for companies such as Time Warner, University of Massachusetts Medical Group and the United States Secret Service.

In his free time, Tyler enjoys learning new technologies, producing music, magic & illusions, and riding ATVs. An avid aviation buff, Tyler spends his spare time flying a Cessna 172.

Tyler resides in Wilbraham, MA with his wife Emily and their daughter, Payton.

- Ainsworth Boyle

Client Profile: Playboy

Playboy, one of the world’s premier brands, has chosen 3Ci to power it’s mobile division. With a presence in almost every medium, Playboy, has had huge success with their worldwide mobile. Now, Playboy plans to bring that success to the US Mobile Market, and establish a database attractive to advertisers.

Playboy

Playboy will utilize 3Ci’s self-service Content Manager to upload and manage their binary content and mobile storefront. Content Manager allows Playboy to create dynamic or static WAP links which can be inserted in any of their messaging from the Switchblade Platform.

“I’m very excited to work with the Playboy mobile team, to establish their US Mobile Database,” said Vic Shroff, 3Cinteractive VP of Channel Sales. “Their worldwide content delivery experience and brand recognition are a great compliment to our global development.

- Ainsworth Boyle

3Ci Powers Disney’s High School Musical 3 Promotion

3Ci has teamed up with some of the world’s leading brands to help launch one of the largest promotions in US history. In order to promote the upcoming movie High School Musical 3: Senior Year, 3Ci worked with various vendors such as MySpace, Pop2Life, and Disney to support the campaign that MySpace has called its “biggest film campaign yet”. Disney is conducting a high school spirit contest involving about 15,000 high schools across the country that includes a ground breaking mobile component.

High School Musical 3

Each participating high school has its own keyword that its students can text in to earn points for their school.  The school that earns the most points by the end of the contest wins a concert at the high school and a trip to Disney for the senior class.  3Ci’s role in the promotion was building the application that includes the 15,000 keywords, as well as providing the mobile messaging and mobile compliance support for the contest.  3Ci is also responsible for tabulating the points for the mobile voting and integration with a 3rd party reporting system.  The High School Musical contest started in early September and will run through November 2.

- Karly Dreker