AT&T* announced that customers can now make collect calls to mobile phones by dialing 1-800-CALL-ATT® (1-800-225-5288), to access a new service called AT&T Collect to Wireless. AT&T is the first major telecommunications provider to expand its collect calling services to reach wireless customers in the U.S.

This opportunity is provided through a strategic relationship with 3Cinteractive’s Text Collect™ service. AT&T Collect to Wireless is part of the 1-800-CALL-ATT® product suite, which provides customers access to the AT&T network for all alternatively-billed calls, including calling card, credit card and collect calls.

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The Las Vegas Tourism Bureau’s slogan of, “What happens in Vegas, stays in Vegas” isn’t going to apply to the CTIA Wireless event. The CTIA is coming to Vegas and so is 3Cinteractive and we’re telling (almost) everything). Want to find out what we know? Then you should text “3CTIA” to 59495 to schedule a meet-up with us.

3Ci is at this week’s show along with other industry leaders from across mobile marketing, among them Microsoft, T-Mobile, and Research in Motion, all of which are taking the keynote stage to talk about “Mobile Life”.

Also attending will be former US Vice President Al Gore, who will be talking to the attendees about conservation and social responsibility within the tech community (by the way, since we’ve mentioned the Honorable Al Gore, did you know that mobilizing coupons and palm card offers is a great way to go green? Yes, not only can we extend your marketing reach, we help reduce litter).

Besides going green, you might want to check out the latest innovations in the mobile marketing sector, including our SwitchBlade™ interactivity platform, our ShoutBox™ interactive mobile application, as well as how you can become more efficient during the downturn, the present economic climate, or, let’s face it, the recession we’re in.

But don’t just take our word for it. Mike Wehrs, president of the Mobile Marketing Association (who is taking part in the conference), has said that more innovative mobile marketing campaigns could potentially make 2010 a “breakthrough” year for the sector.

3Cinteractive would like to address the recent development of the TeleCommuncations Systems, Inc. (TCS) patent regarding SMS applications. The process patent, broadly covering MO-to-application via SMS short codes, has been making its way around the mobile industry for the past several weeks. 3Ci would like you to know that we are highly aware of this patent and that we are working closely with the Mobile Marketing Association (MMA) and other industry organizations to stay up to date on all of the latest news and updates. The facts as 3Ci understands them today are:

1. The MMA has engaged legal counsel to review the TCS infringement notices;
2. The MMA has suggested that the infringement notices were prepared “in anticipation of litigation”;
3. The MMA is exploring the possibility of a joint defense or declaratory judgment action;
4. Identifying “prior art” may invalidate the patent or showing that MO-to-application via SMS short code was commercially used prior to April 18, 2000. Any knowledge or lead regarding this should be immediately sent to Kristine van Dillen of the MMA;
5. 3Ci clients should exercise their best business judgment regarding a response to a TCS notice; and
6. 3Ci clients should consult with legal counsel before responding to any TCS notice.

If you should have any specific questions regarding TCS or their process patent in regards to your relationship with 3Cinteractive, please contact 3Ci General Counsel Mitch Kass at 561-443-5505.