Monthly Archive for October, 2009

3Cinteractive a Finalist in the 2009 ITFlorida Awards

Published
by
3Cinteractive
on October 27, 2009
in Press Releases
. 0 Comments

The ITFlorida Board of Directors announced the 2009 finalists for the annual Awards Program, which will culminate with the announcement of awards winners at the highly anticipated 7th Annual Awards Gala and Tech Forum, November 10-11, at Disney’s Yacht Club Resort.

Participants in the Gala will include Florida House Speaker Designate Dean Cannon; State CIO David Taylor; Dr. Ken Ford, Chair of the NASA Advisory Council and Director of the Institute for Human and Machine Cognition; State Representative Marlene O’Toole; Earnie Franklin, Chair of ITFlorida and President of Incepture; Roger Berry, CIO for Disney Parks and Resorts Worldwide; and representatives of numerous small businesses and IT-enabled corporations throughout Florida.

“As an industry, we are proud to announce this slate of remarkable finalists, who represent the forefront of Florida’s knowledge economy,” said Earnie Franklin, Chair of ITFlorida. “For every year of the program, we have set a new record for number of nominations received, which in 2009 was 243. I’m certain that our Gala event at Disney next month will break new ground and continue our shared mission of making Florida a leader in high tech advancement.”

3Cinteractive is proud to be a finalist in the Excellence in Web 2.0 category. For more information about the Gala and Tech Forum, visit www.itflorida.com.

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Florida Atlantic University Goes Interactive at the Freaker’s Ball and Homecoming with 3Ci’s Shoutbox™

Published
by
Michelle Stone
on October 22, 2009
in Interactive and Marketing
. 1 Comment

3Cinteractive Shoutbox

As part of this year’s homecoming festivities, Florida Atlantic University (FAU), the first public university in southeast Florida and the first university in the nation to offer only upper-division and graduate level courses, is using 3Cinteractive’s Shoutbox™ text-2-screen in-venue application. 

Freaker's Ball with Pitbull and Fabolous

Shoutbox will be featured at the Annual Freaker’s Ball Concert, held at the Carole & Barry Kaye Performing Arts Auditorium. The show is co-headlined by Pitbull and Fabolous and tickets are still available for the 8:00 PM concert on October 23rd. The show is for ages 16 and up. Student tickets are one per Owl Card, valid at the box office only.

Shoutbox will also make an appearance at the 2009 Homecoming Comedy Show, presented by the Program Board and the Homecoming Committee. The comedy show features Pablo Francisco with Kevin Hart and Christian Finnegan. 

Homecoming Comedy with Pablo Francisco

The show will be held at 8:00 PM on October 29th at the Carole & Barry Kaye Performing Arts Auditorium. The show is for ages 16 and older and tickets are available — student tickets are one per Owl Card, valid at the box office only.

3Cinteractive was pleased to offer the Shoutbox application to FAU as part of our November Promotion. The not-for-profit promotion gave FAU a $2,500 savings on bringing our interactive, text-to-screen solution to the Freaker’s Ball and the Homecoming Comedy Show.

Jeremy Martin to Moderate Agency Discussion at the Mobile Marketing Forum in Los Angeles

Published
by
Michelle Stone
on October 22, 2009
in Events
. 0 Comments
Mobile Marketing Forum

The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles, is a unique event for the mobile community. The MMA’s Annual Global Awards Ceremony and Dinner, scheduled to be held at the Sheraton Downtown Los Angeles on November 17th, brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

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Mobile Marketing: Compliance News and Notes

Published
by
Michelle Stone
on October 22, 2009
in Carrier Compliance and News and Notes
. 0 Comments

SMS - Mobile Messaging Compliance

October has been a busy month with regard to mobile compliance. While some of these changes were announced earlier this year most went into effect this month. One of the biggest changes came from the Mobile Marketing Association (MMA) and its new guidelines. The MMA revamped the guidelines (please note: you’ll need Adobe Reader in order to view the document) to help ensure a positive user experience for mobile users. Additionally, the version 4.0 guidelines are the first to consolidate the individual mobile marketing guidelines and codes of conduct — known as “carrier playbooks” — of the four largest U.S. wireless service providers: Verizon Wireless (NYSE:VZ), AT&T (NYSE:T), Sprint Nextel (NYSE:S), and T-Mobile USA (NYSE:DT).

In addition to incorporating carrier standards, the updated guidelines include revisions and additions to key areas such as:

  • Standardizing the messaging language to a universal “Message and Data Rates May Apply” phrase (with Msg&Data Rates May Apply, Msg&data rates may apply, and Msg&data rates may aply [sic] as acceptable variants);
  • Allowing for more flexibility with PIN location in message-terminated (MT) messages; and
  • Modifying the STOP requirement in Opt-in MT messages.

Also of note was a change at one of the major carriers, Verizon Wireless. Verizon updated its best practices and instituted a new Repeat Offender Policy that became effective Thursday, October 1, 2009. Verizon has also updated its Advertising Disclosure Requirements (these updates are effective Sunday, November 1, 2009) for all new program submissions, on-boarding / certification, and monthly monitoring efforts.

Joining the MMA and the carriers is the Direct Marketing Association (DMA). The DMA updated its Guidelines for Ethical Business Practices to incorporate mobile marketing, stressing the need for prior consent to marketing communication that is business-to-consumer (B2C) or business-to-business (B2B), the use of appropriate suppression files such as the Federal Do-Not-Call Registry, and for members to abide by the Children’s Online Privacy Protection Act (COPPA).

Employee Profile: Mark Smith, COO

Published
by
Michelle Stone
on October 22, 2009
in Employee Profile and Inside 3Ci
. 0 Comments

Mark Smith is 3Cinteractive’s Chief Operating Officer. As part of the company’s management team he is responsible for all facets of operations and administration. Mark brings a wealth of knowledge and experience in the areas of wireless technology, ecommerce, and telecommunications solutions for enterprises and brands to 3Ci. 

Mark Smith

Prior to the start of 3Cinteractive, Mark spent 16 years at MCI. After leaving MCI Mark joined startup iBill (one of the first Internet-based payment processing companies). Mark served as Executive Vice President of Sales and Operations and was instrumental in helping to build the company up to over four hundred employees strong, processing over a half a billion dollars a year in payments.

After the sale of iBill in 2002 to Intercept, a publicly traded company in Atlanta, Mark has been involved in several new ventures, including PayVentures, Governmental Management Services, and 365 Billing.

Something that you may not know about Mark is the fact that, prior to starting 3Cinteractive, he had never before sent a mobile text message. As Mark tells it, “When we started 3Ci, I had never sent a text message in my life. For the first year, most of the people we spoke to about the coming wave of mobile marketing and text messaging looked at us like we were out of our mind. It is really gratifying to see how prevalent and important text messaging and mobile marketing has become.”

Now that he is one of our text messaging experts, Mark has helped lead the charge for 3Cinteractive to affect the direction of the industry itself. 3Ci is an active member of organizations such as the Mobile Marketing Association (MMA) and CTIA - The Wireless Association. In particular, 3Cinteractive is involved in the Best Practices Committee and the Mobile Commerce Committee with the MMA, demonstrating that mobile marketing is more than things like ringtones and wallpapers and other consumer oriented entertainment products.

Mark is a proud graduate of the University of Texas and while 3Ci is his day, evening, night and weekend job, he is a dedicated husband and father as well as an avid runner and skier.

Employee Announcement: Jeff Michaud, Vice President of Marketing and Creative

Published
by
Michelle Stone
on October 1, 2009
in Inside 3Ci
. 1 Comment

Jeff Michaud

One of the most exciting aspects of our business is seeing the development of our people and the organization. We’ve had the fortune of witnessing this business grow from “just an idea and a business plan” to a “well-oiled machine” that is now built for scalability. The only reason we’ve been fortunate enough to experience such incredible growth is because our business has great people.

Over the last few years one of those great people, our Creative Director, Jeff Michaud, along with his team, has built a brand and an identity for our company within the industry. As our brand and our solutions continue to grow, Jeff has done an amazing job keeping the communication, message, and materials consistent with our identity and accomplishments. Jeff and his team have also put the framework in place for a scalable and effective corporate communications strategy that continues to give us tremendous marketing publicity. The creative services part of our marketing unit has helped us to win and retain key clients thanks in part to the outstanding work that Jeff and his group have done and continue to do.

Please help us in congratulating Jeff Michaud as he takes on his role here as Vice President of Marketing and Creative. Congratulations, Jeff!