Monthly Archive for February, 2010

3Cinteractive Partners with A Child Is Missing to Power Text Message Alerts

Published
by
3Cinteractive
on February 26, 2010
in Press Releases
. 0 Comments

Nationally Regarded Non-Profit Alerts Organization Expands 13-year Targeted Call Program by Leveraging 3Ci’s Switchblade® Platform for SMS

3Cinteractive, an industry-leading mobile marketing and technology firm, announced today that it has partnered with A Child is Missing (ACIM) to expand their traditional telephone calling program to include text messages. A Child is Missing Alert Program is a non-profit, 501(c)(3), organization that assists law enforcement in the early stage search and recovery of missing children, the elderly (often with Alzheimer’s), college students, and the disabled.

Today, the alert phone calls are made to the geographic area the person was last seen in by use of a satellite mapping program and the area’s zip code. The 3Ci mobile messaging platform will supplement the existing phone calls by sending geographically targeted text messages to cell phones in the area a missing person was last seen. The 3Ci platform can support up to 48,000 outbound text messages per minute. This additional capacity, along with the 1,000 phone calls per minute that are currently sent out to alert citizens of a missing person, provide greater coverage for the program.

“3Cinteractive is very excited to partner with an organization like A Child is Missing,” said 3Ci COO, Mark Smith. “Our mobile messaging platform was built to support time sensitive, high throughput applications and we can’t think of a better way to utilize SMS technology than to help find missing children.”

“Expanding upon our already proven out-dial program with new digital technologies such as text messaging is very exciting for A Child is Missing,” said A Child is Missing CEO, Sherry Friedlander. “With nearly every American owning a mobile phone, having the ability to send tens of thousands of messages with information on a missing person in their area, within a matter of seconds, will make a big impact in helping U.S. Law Enforcement Agencies find missing persons.”

3Cinteractive Update: Mobile Marketing Webinar Postponed

Published
by
3Cinteractive
on February 25, 2010
in Events
. 1 Comment

Please note that that we are postponing the March 2, 2010 webinar in preparation for a later date. Regrettably, we are unable to make the broadcast date due to unavoidable scheduling conflicts with our presenters. We understand this may be an inconvenience to you; however, we are committed to ensuring that your experience with any 3Cinteractive event is a highly valuable one.

We should have our webinar due to air within the next few months past the original broadcast date and we hope that you can join us at that time.

We did want to inform you of this delay as soon as the conflict in dates arose to give you as much time as possible to make adjustments to your schedule, if necessary. We can assure you, however, that if you elect to participate in future events we will do our best to ensure timely broadcast.

Please accept our apology for this delay and thank you for your understanding. Feel free to contact us if you have any questions about this or any 3Cinteractive event.

mHealth Case Study: Interim HealthCare

Published
by
Chris Michaud
on February 19, 2010
in Case Studies
. 1 Comment
Interim HealthCare

3Cinteractive helped Interim HealthCare, the nation’s largest healthcare staffing company, improve their communications company-wide. The organization employs more than 75,000 healthcare workers and cares for nearly 50,000 patients a day.

Problem

Interim HealthCare has 300 offices nationwide. Each office relied on person-to-person phone calls and emails to notify healthcare workers of new opportunities. They needed a faster, more efficient way to share these job opportunities with the right candidates.

Solution

We provided a modified version of our Switchblade® mobile enterprise solution that integrated directly with Interim’s current office management system. We then developed a messaging interface that was familiar to staff members, easy to implement, and easy to use.

Results

The solution enabled employers at 300 offices nationwide to instantly reach thousands of nurses for job openings easily and inexpensively. In addition, it established the foundation of a system that can be used to solve additional business communication challenges.

Employee Announcement: John Styers, Vice President of Corporate Strategy and Industry Relations

Published
by
Michelle Stone
on February 19, 2010
in Employee Profile and Inside 3Ci
. 0 Comments

3Cinteractive is pleased to announce the addition of John Styers to the team. He joins the 3Ci family as our Vice President of Corporate Strategy and Industry Relations.  John Styers John brings a wealth of experience and expertise to 3Ci. As a founding member and Executive Board member of the Mobile Marketing Association (MMA) and as Chairman of the Annual Global Messaging Congress in Europe, John is well versed in the wireless ecosystem. He is a frequent speaker at MMA events, 3GSM, the Global Messaging Congress, and CTIA.

John’s expert focus on messaging, enterprise solutions, mobile health (mHealth), and mobile marketing make him an invaluable member of our team. Please join us in welcoming John to 3Ci.

Insights from the MMA’s Consumer Best Practices Industry Forum

Published
by
Marsha Forbes
on February 19, 2010
in Carrier Compliance and Events
. 0 Comments

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Vic Shroff, Alykahn Govani, Jeremy Martin
Pictured, left to right: Vic Shroff, 3Cinteractive; Alykahn Govani, MX Telecom;
and Jeremy Martin, 3Cinteractive

Here are some of our insights from the industry forum, which continues its charge of shaping the mobile industry as a viable, profitable market place that provides value to the end user.

Continue reading ‘Insights from the MMA’s Consumer Best Practices Industry Forum’

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

Published
by
Michelle Stone
on February 19, 2010
in Events and Inside 3Ci
. 1 Comment

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Compliance Note: AT&T’s 25%+ Refund Rate Policy

Published
by
3Cinteractive
on February 18, 2010
in Carrier Compliance
. 0 Comments

Last month 3Cinteractive sent a notice outlining AT&T’s new policy to address excessive refund rates. Additional documentation on this new policy and process, which became effective Sunday, January 31, 2010, is available for download (please note you will need Adobe® Reader® to view the document).

We ask that you review and familiarize yourself with AT&T’s 25%+ Refund Rate Policy.

Outlined below are the high level points of the 25%+ Refund Rate process. Further details are contained in the download document.

 ·   All short codes with a refund rate of 25% or more will be sent for a priority audit, which is an audit immediately triggered by the excessive refund rate.

 ·   All short codes with a refund rate higher than 25% and a failed priority audit (meaning, a score below 80) will be subject to the consequences outlined below.

Consequences of a breach in this new policy include:

 ·   Immediate suspension of short code for a minimum of thirty (30) days

 ·   No new purchases or subscriptions will be added to the short code during the suspension

    ·   Note: existing subscribers will continue to bill and receive their content

Please feel free to contact your Account Manager or 3Ci Support with any questions or concerns you may have, or to review the impact these new guidelines may have on your business.