Monthly Archive for May, 2010

Employee Announcement: Dave Sitomer, Executive Vice President, Corporate Development

Published
by
Michelle Stone
on May 27, 2010
in Employee Profile
. 0 Comments

Dave Sitomer brings a wealth of experience in strategic initiatives and telecommunications to his role as 3Cinteractive’s Executive Vice President of Corporate Development. Dave’s responsibilities include identifying new markets and business opportunities globally, recommending and prioritizing potential investments, and providing guidance to budgetary, strategic, and operational planning processes.

Before joining 3Cinteractive, Dave was Vice President of Business Development, overseeing VeriSign’s communications portfolio. Dave Sitomer Prior to that he served as Vice President of Corporate Development at VeriSign, where he oversaw the negotiation, due diligence, and integration of eight acquisitions (of which four exceeded $250 million). He also served as Vice President of Corporate Development at Illuminet until its sale to VeriSign, and spent ten years at IBM in various positions. Dave holds a Bachelor’s degree in Finance from Florida State University and an MBA in International Corporate Finance from Pace University, Lubin School of Business.

3Cinteractive Powers Mobile Component to Miami Dolphins “Fins on the Clock” Draft Event

Published
by
Chris Michaud
on May 27, 2010
in Marketing
. 0 Comments

Miami Dolphins'

3Cinteractive recently visited the Miami Dolphins at their training camp facility and Sun Life Stadium, to power the mobile messaging component of the team’s interactive “Fins on the Clock” draft event. Integrated with the Dolphins’ broadcast (television and radio), Internet, and social media draft coverage was mobile polling on every facet of the draft, as well as the charity drive for volunteer hours for the Miami Dolphins Special Teams. In addition, fans were able to text in their comments and questions to the Dolphins’ broadcast crew using 3Cinteractive’s Shoutbox™ platform. The text calls-to-action were also promoted to fans enjoying the draft at watch parties at Bokamper’s and Duffy’s, where Dol-Fans were encouraged to text in their shouts and to vote on a variety of questions about the Miami Dolphins, the NFL draft, and general NFL topics.

Along with using the Shoutbox application, the Dolphins also leveraged the intuitive, easy-to-use features of the Campaign Manager and Campaign Designer features of our Switchblade® messaging platform. The mobile aspect of the event not only made the draft a more interactive experience for fans, but the organization itself enjoyed a significant increase in web traffic and a huge huge spike in hits on their social media properties.

Miami Dolphins Fins on the Clock Poll

3Cinteractive and Jason Taylor Continue to Support South Florida Youth

Published
by
Chris Michaud
on May 27, 2010
in Events and Philanthropy
. 0 Comments

Jason Taylor, the 2007 NFL Man of the Year and 3Cinteractive Advisory Board member, along with his wife, Katina, were hosts of the seventh annual Jason Taylor Celebrity Golf Classic presented by BankAtlantic. The event began on Sunday, May 16th with a gala dinner and auction at Martorano’s Italian-American Kitchen at the Seminole Hard Rock Hotel in Hollywood, Florida, followed by the charity golf tournament on Monday, May 17th at Grande Oaks Golf Club in Davie. The all-star lineup included Dan Marino (Hall of Fame Quarterback and 3Cinteractive Advisory Board member), Zach Thomas (Miami Dolphins legendary linebacker), and a host of current Miami Dolphins including Ricky Williams, Will Allen, Greg Camarillo, Vernon Carey, Channing Crowder, Brandon Fields, and Lousaka Polite.

Seventh Annual Jason Taylor Celebrity Golf Classic

Jason Taylor & friends at the seventh annual Jason Taylor Celebrity Golf Classic

As one of the founding partners, 3Cinteractive is in its seventh year sponsoring the charity event. 3Cinteractive, through being a member of the South Florida business community and as local residents, has made a commitment to the betterment of area youth through a focus on educational, health, social and community service issues.

3Cinteractive contributes, whenever possible, to charitable groups that are compatible with the philosophy of our company. Contributions range from the lending of resources (print and graphic design, web design) for various charities to sponsorships for events such as the Jason Taylor Foundation Celebrity Golf Classic.

Organizations and programs 3Cinteractive supports include the sponsorship of the Jason Taylor Foundation Charity Golf Classic, the Jason Taylor Foundation — Seminole Tribe of Florida JT’s Ping-Pong Smash, the Dan Marino Foundation, Here’s Help, Kids@Home, the Miami Children’s Hospital — Dan Marino Center, the Chris Evert / Raymond James Pro-Celebrity Tennis Classic, Chris Evert Children’s Hospital, the Cystic Fibrosis Foundation, the AT&T Jeb Bush Florida Classic, and the Children’s Diagnostic & Treatment Center.

The Jason Taylor Foundation is a 501(c)(3) organization whose mission is to support and create programs that facilitate the personal growth and empowerment of South Florida’s children in need by focusing on improved health care, education and quality of life. For more information on the Jason Taylor Foundation, please call 954.424.0799 or visit www.JasonTaylorFoundation.com. Readers can also support the Jason Taylor Foundations’ charitable efforts by using GoodSearch, a search engine which donates 50 percent of its sponsored search revenue to the charities and schools designated by its users, at www.GoodSearch.com.

3Cinteractive to Sponsor Carrier Panel at the 2010 MMA Forum

Published
by
Michelle Stone
on May 27, 2010
in Events
. 0 Comments

2010 MMA Mobile Marketing Forum

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Kodak, Microsoft, Openwave, and the United Nations Foundation. The MMA Forum will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

John StyersThe 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:

  • Digital: The New, Empowered Shopper and the Experience
  • Converting Prospects to Customers, Strategies for Mobile Commerce
  • Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care
  • Coke’s Under the Cap Promotion and Driving Consumer Loyalty
  • Lessons Learned from the CDC’s Mobile Website, App, and Text Messaging Pilot
  • $50 Million Raised and Climbing
  • The View From Madison Avenue: How Brands and Agencies are Using and Spending on Mobile

3Cinteractive is sponsoring the Carrier Panel on track two, day two. The panel topic is Broader Opportunities of Mobile, Beyond the Messaging, Enabling Mobile Marketing and will be moderated by David Diggs, Vice President of Wireless Internet Development for the CTIA. The panel’s featured speakers are Stephanie Bauer Marshall of Verizon; Sam Hijazin, Head of Mobile Marketing and Advertising for Telcordia; Danielle Lee of AT&T; and Cindy Sullivan of Sprint.

The 2010 MMA Forum will prove to be an industry-shaping event, especially as recent global trends are changing the way we view mHealth and mobile giving — we hope to see you at the Waldorf Astoria Hotel in New York. If you haven’t registered for the event, you can do so through the Mobile Marketing Forum.

Compliance Note: AT&T Auditing and Monitoring Policy Changes

Published
by
Michelle Stone
on May 27, 2010
in Carrier Compliance
. 1 Comment

AT&T recently made auditing and monitoring policy changes to standard and premium campaigns.

Effective May 3, 2010, AT&T is implementing the following changes to its audit process:

  • The scoring system that AT&T has used in the past for auditing will no longer be used. Instead a PASS/FAIL indication will be shown
  • There will no longer be a “three strikes” process with regard to audits
  • An audit will receive a FAIL if a customer-affecting or AT&T brand-affecting issue has been found during the audit, or if the issue breaks any of the MMA CBP guidelines. (A PDF copy of the guidelines is available for download here. Please note that you will need Adobe® Reader® in order to view the document)
  • Root cause analysis (RCA) will be required for all failed audits. RCA will also be required for programs that generate over 25% refund rate
  • Please be advised that IQ Quiz type-content will continue to follow the IQ Quiz Policy, dated December 2009

AT&T will continue to send feedback forms summarizing the failed audit; however, the following changes will occur:

  • A failure in one or more criteria will result in a failed audit which will be considered an “escalation”
  • All failed criteria must be resolved within five (5) business days
  • AT&T will automatically check for compliance following Day 5
  • Any escalation / failed audit not completely resolved will result in closure of the campaign. If a campaign is closed for failure, the customer will have 14 days to fix the issue or risk having the short code de-provisioned
  • AT&T will indicate the reason for closure and change the campaign status
  • No new subscriptions will be allowed immediately; however, existing customers will be able to retain their service
  • AT&T will monitor activity for closed campaigns
  • When a program failure is ‘resolved’, it can be stated within the RCA delivered to AT&T, which in turn will be reviewed for re-activation
  • Failure to comply with this new policy will result in de-provisioning of the entire short code

Please contact your Account Manager or 3Ci Support if you should have any questions regarding AT&T’s changes to its audit process.

Jason Taylor Continues to Support South Florida Youth Through 2010 Celebrity Golf Classic Presented by BankAtlantic

Published
by
3Cinteractive
on May 21, 2010
in Philanthropy and Press Releases
. 0 Comments

FT. LAUDERDALE – Jason Taylor, the 2007 NFL Man of the Year, and his wife, Katina, hosted the seventh annual Jason Taylor Celebrity Golf Classic presented by BankAtlantic on May 16-17, 2010. The festivities began on Sunday, May 16 with a gala dinner and auction at Martorano’s Italian-American Kitchen at the Seminole Hard Rock Hotel in Hollywood, Fla., as the Taylors partnered with celebrity cook Steve Martorano to host an evening of good music, great food and most importantly, fundraising for the youth of South Florida. The event concluded on Monday, May 17 with a day of golf at Grande Oaks Golf Club in Davie.

The “Old Hollywood” themed Martorano’s Dinner was more than appropriate as the red carpet was adorned by one sports legend after the next. Stylishly dressed in black and white cocktail chic attire, the all-star lineup included the likes of Dan Marino (Hall of Fame Quarterback), Bruce Smith (Hall of Fame Defensive End and NFL Career Sack Leader), Anthony Munoz (Hall of Fame Offensive Tackle), Zach Thomas (Miami Dolphins legendary linebacker), Ricky Williams (Miami Dolphins running back), Pop Star Chris Kirkpatrick (*NSYNC), Jonathan Ogden (ten-time NFL All-Pro), Chris Doleman (eight-time Pro Bowl performer), O.J. McDuffie (two-time Miami Dolphins MVP), Craig Ehlo (14-year NBA veteran) and a host of current Miami Dolphins including Will Allen, Greg Camarillo, Vernon Carey, Channing Crowder, Brandon Fields and Lousaka Polite. Throughout the evening, guests were entertained by the stylings of Steve Martorano’s son, DJ Joey Martorano and Dan Marino’s son, DJ 1Tre.

Joe Rose of NBC-6 and WQAM, served as the emcee for the evening and following an impassioned speech by Steve Martorano, Rose joined Jason and Katina in acknowledging the event’s key dignitaries, which included BankAtlantic CEO Jarett Levan. Rolando Rodriguez of the Jackson Memorial Foundation and Carlos Tenorio, a patient at the Holtz Children’s Hospital were presented with a $50,000 check which will directly benefit the Jason Taylor Learning Center at the Holtz. The Taylor’s then proudly honored the first graduating class of Jason Taylor Scholars as part of the Foundation’s partnership with Take Stock in Children. Sharifa Shageer, who began the program as a ninth grader in 2007, will be attending Broward College in the fall and Ivaneza Moliere, the first student to ever join the Jason Taylor Scholars program back in 2005 as a 7th grader, will attend the University of Florida next school year. In addition, the Jason Taylor Foundation presented Take Stock with $36,000 to purchase scholarships for three new students.

Following a night of donations, dancing and the world’s greatest meatballs, Taylor and the golfers had an early tee time at Grande Oaks Golf Club Monday morning. Joining in on the fun with the other celebrity golfers were former NFL greats Cris Carter and Robert Smith. As the final scores were tallied, Dan Marino and his teammates from Community Capital Management captured the first place prize, a perfect ending for the sponsors of the Awards Luncheon! But before the weekend could come to a close, Jason announced Bonnie Uribe of Tamarac, Fla. as the raffle winner of the 2010 Scion tC, donated by JM Family Enterprises, Inc. and Southeast Toyota Distributors, LLC.

In addition to BankAtlantic, Martorano’s and Community Capital Management, other major contributors to the Jason Taylor Celebrity Golf Classic included 3Cinteractive, Behnke & Associates Insurance, Carnival Cruise Lines, Callaway, Cubavera, Dada, Divine Delicacies, Duane Morris, Gerlinde & Michael Photography, Gibraltar Private Bank & Trust, Heritage Travelware, Hooters, Improv of Hollywood, JM Family Enterprises, JM Lexus, Jordan Brand, JuiceBlendz, NeoStar Sports & Entertainment, Neutrogena, Pepsi Beverages Company, Perry Ellis, ProCamps, Pro Tect Management, Publix, Redline Media Group, Segall Bryant & Hamill, Southeast Toyota Distributors, LLC and Wescott Financial.

The Jason Taylor Foundation is a 501(c)(3) organization whose mission is to support and create programs that facilitate the personal growth and empowerment of South Florida’s children in need by focusing on improved health care, education and quality of life. For more information on the Jason Taylor Foundation, please call (954) 424-0799 or visit www.JasonTaylorFoundation.org.