The MMA’s Mobile Marketing Forum series, held earlier this month in New York and of which 3Cinteractive was a corporate sponsor, is being roundly hailed as a success, generating unparalleled excitement, and engagement from the global mobile marketing ecosystem. The Forum was an official event of the 2010 Internet Week in New York, a week-long festival of events celebrating the city’s thriving Internet industry and community.

The Forum was held from June 7th through the 9th at New York’s Waldorf-Astoria hotel. During the three-day event, Forum attendees heard from top industry experts on a wide variety of relevant topics, including notable keynote presentations from executives such as:

• Elizabeth Harz, the Senior Vice President for Global Media Sales at Electronic Arts (EA), who spoke about how mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications;
• John Zehr, Senior Vice President and General Manager of ESPN Mobile, who detailed their structured user-generated content, a platform that allows fans or supporters of junior, amateur, and youth league teams to post the official records of these games;
• AJ Rhodes, Director of Mobile Strategy and Marketing for Disney Online, focused on how companies can reach consumers with premium branded content;
• Mike Steib, Director of Emerging Platforms at Google spoke on the future of mobile and Google’s predictions on the mobile trends that they believe will matter most;
• Jeffrey Hayzlett, CMO/VP of Kodak, who gave a dynamic and energetic final keynote, based loosely around his book, The Mirror Test; and
• David Aylward, Executive Director of the mHealth Alliance, United Nations Foundation, on how the power of mobile is being used to help combat maternal mortality in the developing world.

In addition to the speakers featured above, 3Cinteractive’s John Styers, Vice President of Corporate Strategy and Industry Relations was chair of the Reaching Consumers track, where he also presented the track overview. 3Cinteractive also sponsored the carrier panel, Enabling New Channels: Mobile Beyond Messaging. The mobile operators who were part of the panel spoke about how Fortune® 1000 companies are using mobile as a marketing and business solution, are enabling new services in the United States and what the operators are learning from their global counterparts.

This year’s Forum in New York brought together the industry’s best to discuss, learn, network, and engage. Aside from the great content and discussion came an outstanding networking opportunity. 3Cinteractive had a excellent chance to interact with clients such as Disney Online and ESPN. This year’s Forum emphasized the point that, while marketing and advertising clients often request iPhone® or other apps in first meetings, the reality is that most mobile marketing is run on SMS, MMS, or WAP as these provide the best reach to all consumers. It was clear from the presentations and discussions at the Forum that mobile applications are, in actuality, still a minor element for the premium smartphone segment.

We look forward to seeing you at the upcoming 2010 MMA Forums in Los Angeles on the 17th of November.

More and more people are using text messaging and smart phones as primary forms of communications in their everyday lives. Walgreens is advancing the use of this technology with the launch of several new features including Prescription Text Alerts (powered by 3Cinteractive), a real-time service which notifies customers via text message when their prescriptions are ready. Walgreens has also re-launched its ground-breaking iPhone® application and mobile site, m.walgreens.com (information on all Walgreens mobile features and applications can be found at www.walgreens.com/gomobile).

Mark Wagner, Walgreens executive vice president of operations and community management, said, “Text alerts are a valuable time-saving tool, and [are] the latest example of how our mobile applications are further connecting the Web to Walgreens stores and pharmacies, giving customers on-the-go convenience wherever they are.”

New Walgreens mobile features include:

Prescription Text Alerts: Receive a text message from a Walgreens pharmacy when prescriptions are ready or if there are any status changes. Customers can sign up for text alerts at any Walgreens pharmacy or online at www.walgreens.com/gomobile. Text alerts are also available in Spanish
• Special Offer Texts: Customers can get information about exclusive Walgreens deals and coupons via text message. Messages also provide important information and the latest services available both in-store and online. Customers can sign up through the Walgreens mobile site or by texting Walgreens to 21525 (message and data rates may apply)
• iPhone Application: iPhone users can take advantage of new features and functionality in the iPhone application available through iTunes® in the iPhone App Store
• Android™ / BlackBerry® Mobile Website Application: BlackBerry and Android users can download the Walgreens mobile site application from their respective marketplaces (Android App Market™) and BlackBerry App World™, providing quick and easy access to the Walgreens mobile site features

This is the first in a series of weekly blog posts written by Jenny Walsh, intern and office mate of 3Cinteractive’s Founder and CEO John Duffy. This series takes a look at the inner workings of 3Ci and mobile marketing from a fresh perspective.

I am the new summer intern here at 3Cinteractive. I just graduated from Westminster Academy and can’t wait to start my freshman year and football season at Notre Dame this fall. I was able to get involved with 3Ci through my dad, “the Dude” Dave Walsh, who is a partner and advisor to the company. I have the great opportunity to observe, learn from, and laugh at 3Ci’s CEO, Mr. Duffy, or Duff as people around the office call him. Duff decided that he was going to put my desk in his office so I could learn from the best. I am hoping he doesn’t regret that decision by the end of the summer. His goal is to teach me how a business is run and grown, and convince me to become a business major instead of my planned major, chemical engineering. I am so excited for all the new experiences and people I will get to know this summer.

As I finish off my first week as an intern, or as I like to call it Duff’s shadow, I have begun to understand what exactly 3Ci does, and why they are so different from other technology companies. On my second day Duff gave me a presentation on what 3Ci does for their customers. For someone who does not know a whole lot about the mobile world yet, besides how to use the cell phone in my pocket, it was exciting to be able to understand the basic process of how companies like ESPN are able to send a message to my phone and millions of others.

Duff does a great job answering all of my questions in a way that I understand and never makes me feel like all ten thousand of them are a burden. I was so intimidated starting here because I am right out of high school; while everyone here is so experienced at what they do. But the people at 3Ci have made me feel so welcome. They invite me to sit in on meetings, always answer my questions, and even feel comfortable enough to make fun of me for being a nerd.

The incredible teamwork here shocked me. For some reason I had this perception everyone would hate their boss and nobody would like his or her co-workers. I guess I have watched to many TV shows about working in an office, but I was definitely wrong about that. The way everyone enjoys being around each other is awesome. I have learned in just one week how finding a great group of people that love working together really does effect the way a business grows. 3Ci is a fun place and a great new experience for me. I learn something new and meet someone new everyday. Just yesterday I met John Sculley and got to listen to his words of wisdom to Duff. He is the former CEO of Pepsi® and Apple®. Did you know he had the idea for the Pepsi Challenge? All in all the first week has been a blast. Stay tuned as I will be posting a weekly update and see how the rest of my summer goes…

We love what we do. We’re growing. And we’re hiring at our corporate headquarters, based in Boca Raton, Florida, and our development office, based in Montevideo, Uruguay.

3Cinteractive is looking for talented individuals to fill a variety of positions. Voted the Business of the Year and Fastest Growing Company in South Florida, 3Cinteractive is experiencing rapid growth and we’re looking for motivated, talented individuals to join our team.

Do you think you have what it takes? Know someone who does? Find the job and location below that best matches your experience or theirs and send a resume to us at careers@3cinteractive.com. Be sure to include the position title in the subject and in the body of the email.

  Senior Java Developer

  Technical Support Engineer

  MySQL DBA and Reporting Analyst

  Service Desk Specialist

  Mobile Sales Representative / Mobile Sales Director

Think you have what it takes? Or do you know someone who does? Find the job below that best matches your experience or theirs and send a resume to us via email at rrhh.uy@3cinteractive.com. Be sure to include the position title in the subject and in the body of the email. These position are based at our development office located in Uruguay.

  PHP Developer

  Java Developer

As a reminder to our standard rate clients, following is a partial list of verbiage and font styles / formats that are required on the mobile program page of your website:

• A two to three (2-3) sentence description of the service including all program types on file with the carriers
• The frequency of alerts if offered (in monthly terms, e.g. Max 5 msgs/month)
• The verbiage Message and Data Rates May Apply must appear within one line of any call-to-action or cell phone submit field (Msg&Data Rates May Apply). Please note that the following formats are not allowed:
       · Msg & Data rates may apply
       · Msg+data rates may apply
       · Message & data rates may apply
       · Msg and data rates may apply
• Opt-out information must appear in bold type (e.g. To stop messages at any time text STOP to XXXXX)

Please contact your Account Manager or 3Ci Support for more website requirements and compliance information.

Vinnie Fiordelisi brings a wealth of knowledge to his role as 3Cinteractive’s Marketing Specialist. Vinnie’s responsibilities include leading 3Ci’s public relations and communications strategy and assisting in marketing and branding efforts.

Prior to 3Ci, Vinnie spent nine years as the Director of Talent Services at Neostar Sports & Entertainment, a leading sports marketing company. He worked directly with a number of professional athletes, most notably 3Ci Advisory Board Member and All-Pro Linebacker Jason Taylor and 3Ci Advisory Board member and Hall of Fame Quarterback Dan Marino.

As Director of Talent Services, Vinnie negotiated endorsement contracts, coordinated speaking engagements, memorabilia signings, and personal appearances. He also provided corporate consulting services to a number of corporate clients such as McArthur Dairy® and Juiceblendz®.

Vinnie focused on creating and maintaining the desired brand image of each client and enhanced their careers through maximizing endorsement and appearance opportunities, broadcast negotiation, public relations, and promotional management.

Vinnie was born and raised in New Jersey before attending the University of Maryland, College Park. He is a life-long Miami Dolphins, New York Yankees, and New York Knicks fan.

Industry leading mobile platform company adds experienced corporate development executive to evaluate strategic business opportunities and partnerships.

Boca Raton, FL (PRWEB) June 2, 2010 — 3Cinteractive®, a leading mobile platform company, announced that industry veteran David Sitomer has joined the company as Executive Vice President of Corporate Development. Mr. Sitomer will be responsible for identifying new markets and business opportunities globally, recommending and prioritizing potential investments, providing guidance on budgetary, strategic, and operational planning processes, and maintaining awareness of industry and technology trends.

“As we continue to mature as a company we need to be sophisticated in how we evaluate potential business opportunities and partnerships,” said John Duffy, 3Cinteractive’s CEO. “David Sitomer’s vast experience in M&A, channel partnerships and strategic initiatives positions 3Ci for continued growth.”

“I am very fortunate to have the opportunity to work with a CEO like John Duffy and be a member of his industry leading team,” stated Mr. Sitomer. “I have evaluated many mobile enablement companies in my past positions and nothing I have seen can match the levels of technology achievement, customer experience and strength of organization here at 3Cinteractive.”

Prior to joining 3Cinteractive, Mr. Sitomer was the Vice President of Business Development at VeriSign™ overseeing its communications portfolio. Sitomer was responsible for business development and the additional areas of international operations, channel partnerships and marketing. Sitomer’s previous job within VeriSign was Vice President of Corporate Development. During his six-year tenure in corporate development, Sitomer oversaw the negotiation, due diligence and integration of eight acquisitions of which four exceeded $250 million. These were wireless billing (HO Systems — Savannah, GA), mobile content (Jamba — Berlin, Germany), mobile picture mail (Lightsurf — Santa Cruz, CA), and mobile content distribution (mCube — Boston, MA).

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