As a reminder to our clients who may be promoting a mobile call to action (CTA), following are the advertising requirements for a CTA in various media types:

• Television: Must include pricing, terms and conditions, and opt-out information with font size as large as promotional font. On-air call to action pricing and terms need to be clearly stated, inclusive of both visual and verbal, with the text size at 10-point font minimum, the placement prominent, and length of time on air at 10 seconds
• Radio: On air call to action pricing and terms need to be clearly stated verbally
• Internet: Must include explicit pricing details, terms and conditions location, and opt-out information on the same page and in close proximity to promotional details. The user must not be required to scroll or click to another page. This information must be in addition to any terms and conditions provided as a link on the website
• WAP / Mobile Web (mWeb): Must include pricing, terms and conditions, and opt-out information on the same WAP / mWeb page as promotional details. The user must not be required to scroll or click to another page. This information must be in addition to any terms and conditions provided as a link on the website
• Print: Must include sponsor identification, explicit pricing details, terms and conditions location, and opt-out information on the same page and in close proximity to promotional details. This information must available in the advertisement
• Short Message Service (SMS): All pricing, terms and conditions, and opt-out information must be included in the first and all subsequent service messages

Note: In the above, “pricing” refers to the “Msg&data rates may apply” compliance verbiage.

Please contact your Account Manager or 3Ci Support for more website requirements and compliance information.

John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, will be speaking on the Mobile Health track at CTIA’s Enterprise and Applications™ 2010 event in San Francisco. Mr. Styers will be focusing on how wireless technologies are playing an increasingly important role in the pursuit of health and wellness through the “always-on broadband to the person” connectivity that mobile technologies provide. The mHealth Case Studies session will see Mr. Styers discussing, “Innovative real world uses of mobile products and services in healthcare today“.

The moderator of the Mobile Health Track is Lubna Dajani, executive advisor for Booz & Co. Eric Collins, the CEO of Montage Systems and Matt Sanders, CEO of iMetrikus, Inc. are also speaking as part of the track’s mHealth Case Studies session.

CTIA Enterprise and Applications 2010
October 5 — 8, 2010
San Francisco, California

3Cinteractive has partnered with the University of Miami to sponsor the 2011 Global Business Forum. Taking place January 12-14, 2011, the focus of the forum is The Business of Health Care: Defining the Future.

Globalization is transforming every industry in every market at every level, leaving no individual, organization, or government untouched. The business and delivery of health care and the policies affecting the health care sector are among the most pressing issues faced by global organizations and their leaders today. The University of Miami’s 2011 Global Business Forum will bring together some of the most influential leaders in business and government, along with hundreds of professionals from across industries, for two days of forward thinking on these critical issues.

The forum, titled The Business of Health Care: Defining the Future, will provide an unparalleled opportunity to explore and exchange ideas on medical science and technology, health care education and wellness, the future of nursing, the hospital of tomorrow, entrepreneurship and innovation, health care and the economy, ethics and medicine, health care and the environment, aging, and many other significant issues that shape the business of health care.

The Forum will include keynote addresses by some of the world’s most prominent business and government leaders including: Jeffery Immelt, CEO, General Electric Co.; Kathleen Sebelius, secretary, U.S. Department of Health and Human Services; William Hawkins, CEO, Medtronic; Dr. Arthur Agatston, author, The South Beach Diet; Thomas Finn, president, Global Health Care and Procter & Gamble; and Margaret Hamburg, commissioner, U.S. Food and Drug Administration.

By Jeff Ostrowski
Palm Beach Post Staff Writer
Photo: Thomas Cordy/The Palm Beach Post
Posted: 2:23 p.m. Thursday, Sept. 9, 2010

Many entrepreneurs aim to just survive the Great Recession. Not John Duffy.

His mobile marketing firm, Boca Raton-based 3Cinteractive, has found a high-flying niche in an otherwise-moribund economy.

Thanks to the growing importance of text messaging and smartphones, Duffy expects revenue to hit $40 million this year, more than twice last year’s sales. As most companies tighten their budgets, 3Cinteractive is hiring workers and plans to move into larger space in Boca.

In one indication of 3Cinteractive’s explosive expansion, the company ranked 28th on Inc. magazine’s recent Inc. 500 list of the nation’s fastest-growing privately held companies. 3Cinteractive’s sales soared 6,800 percent in the period covered by Inc.’s ranking, from less than $250,000 in 2006 to more than $16 million in 2009.

The five-year-old venture provides a variety of cell phone services to large companies. For example, when Walgreens texts customers to let them know their prescriptions are ready, 3Cinteractive makes the system work.

When staffing firm Interim HealthCare wants to alert workers about job openings, 3Cinteractive technology lets Interim text thousands of workers. And when prisoners make collect calls to their relatives’ cell phones through AT&T’s 1-800-CALL-ATT, it’s a 3Cinteractive innovation that puts the calls through.

Duffy, 44, and partners Mike FitzGibbon and Mark Smith co-founded 3Cinteractive in Delray Beach in 2005. They thought mobile phones were poised for an Internet-style explosion in business activity.

The trio later moved the company to Boca, and their instincts about the future of mobile marketing proved correct. The launch of the iPhone™ and a spate of Android® phones boosted the profile of handheld computers. Lucky for 3Cinteractive, the patchwork of mobile operating systems (including iPhone, Android and BlackBerry®) isn’t easy for companies like Walgreens and Interim HealthCare to navigate.

“If it was easy, everyone would do it,” Duffy said. “What we are good at is integrating complex pieces of technology.”

So far, Duffy said, there’s little competition in the mobile marketing niche, and 3Cinteractive quickly reached profitability. The company’s early backers include Miami Dolphins legend Dan Marino and former Apple Chief Executive John Sculley, who lives in Palm Beach.

While most of its 70 workers are in Boca, 3Cinteractive has an office in Uruguay, along with workers sprinkled throughout the U.S. and Europe. Duffy predicted the company’s staff will triple in the next few years.

Duffy hopes 3Cinteractive’s growth will spur the tech sector in Palm Beach County, although he acknowledges that it’s not the easiest place to run a technology company.

“There’s limitations,” Duffy said. “We don’t have access to some of the personnel we’d like. We struggle to hire database administrators.“

It would be easier to hire in Silicon Valley, Duffy said. Undaunted, he’s trying to incorporate the best of Silicon Valley start-up culture while rejecting the worst. 3Cinteractive’s dress code is strictly casual, and the office’s interior decor looks more like a contemporary art gallery than a typical cubicle farm. There’s a motorcycle in the lobby, a foosball table in the conference room, a collection of guitars in Duffy’s office and cubicles made of shiny metal.

But, Duffy said, he discourages the slavish devotion to work that became synonymous with Silicon Valley during the tech boom.

“We don’t like people working around the clock,” Duffy said.

We love what we do. We’re growing. And we’re hiring at our corporate headquarters, based in Boca Raton, Florida, and our development office, based in Montevideo, Uruguay.

3Cinteractive is looking for talented individuals to fill a variety of positions. Ranked No. 28 on the Inc. 500, voted the Business of the Year and Fastest Growing Company in South Florida for three consecutive years, 3Cinteractive is experiencing rapid growth and we’re looking for motivated, talented individuals to join our team.

Do you think you have what it takes? Know someone who does? Find the job and location below that best matches your experience or theirs and send a resume to us at careers@3cinteractive.com. Be sure to include the position title in the subject and in the body of the email.

  Senior Product / Program Manager

  Senior Java Developer

  Technical Support Engineer

  MySQL DBA and Reporting Analyst

  Service Desk Specialist

  Mobile Solutions Specialist / Mobile Solutions Director

Think you have what it takes? Or do you know someone who does? Find the job below that best matches your experience or theirs and send a resume to us via email at rrhh.uy@3cinteractive.com. Be sure to include the position title in the subject and in the body of the email. These position are based at our development office located in Uruguay.

  PHP Developer

  Java Developer