Today, almost 80% of the world’s population has a mobile device. For the first time in history smartphone sales outpaced those of PCs. And virtually every company, regardless of industry, is trying to figure out how they can leverage this phenomenon to better engage their consumers and employees. But how did we get here? In this video Jeff Michaud, 3Ci’s VP of marketing, talks about the evolution of mobile and how the industry advanced from the early days of selling content such as ringtones to being leveraged by the enterprise to improve their business.
About The Author:
Jeff Michaud is the vice president of marketing for 3Cinteractive. Michaud is responsible for managing 3Ci’s brand direction and market positioning, product marketing, customer acquisition and sales support, as well as oversight of its corporate communications.