Author Archive for 3Cinteractive

3Cinteractive Partners with A Child Is Missing to Power Text Message Alerts

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3Cinteractive
on February 26, 2010
in Press Releases
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Nationally Regarded Non-Profit Alerts Organization Expands 13-year Targeted Call Program by Leveraging 3Ci’s Switchblade® Platform for SMS

3Cinteractive, an industry-leading mobile marketing and technology firm, announced today that it has partnered with A Child is Missing (ACIM) to expand their traditional telephone calling program to include text messages. A Child is Missing Alert Program is a non-profit, 501(c)(3), organization that assists law enforcement in the early stage search and recovery of missing children, the elderly (often with Alzheimer’s), college students, and the disabled.

Today, the alert phone calls are made to the geographic area the person was last seen in by use of a satellite mapping program and the area’s zip code. The 3Ci mobile messaging platform will supplement the existing phone calls by sending geographically targeted text messages to cell phones in the area a missing person was last seen. The 3Ci platform can support up to 48,000 outbound text messages per minute. This additional capacity, along with the 1,000 phone calls per minute that are currently sent out to alert citizens of a missing person, provide greater coverage for the program.

“3Cinteractive is very excited to partner with an organization like A Child is Missing,” said 3Ci COO, Mark Smith. “Our mobile messaging platform was built to support time sensitive, high throughput applications and we can’t think of a better way to utilize SMS technology than to help find missing children.”

“Expanding upon our already proven out-dial program with new digital technologies such as text messaging is very exciting for A Child is Missing,” said A Child is Missing CEO, Sherry Friedlander. “With nearly every American owning a mobile phone, having the ability to send tens of thousands of messages with information on a missing person in their area, within a matter of seconds, will make a big impact in helping U.S. Law Enforcement Agencies find missing persons.”

3Cinteractive Update: Mobile Marketing Webinar Postponed

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3Cinteractive
on February 25, 2010
in Events
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Please note that that we are postponing the March 2, 2010 webinar in preparation for a later date. Regrettably, we are unable to make the broadcast date due to unavoidable scheduling conflicts with our presenters. We understand this may be an inconvenience to you; however, we are committed to ensuring that your experience with any 3Cinteractive event is a highly valuable one.

We should have our webinar due to air within the next few months past the original broadcast date and we hope that you can join us at that time.

We did want to inform you of this delay as soon as the conflict in dates arose to give you as much time as possible to make adjustments to your schedule, if necessary. We can assure you, however, that if you elect to participate in future events we will do our best to ensure timely broadcast.

Please accept our apology for this delay and thank you for your understanding. Feel free to contact us if you have any questions about this or any 3Cinteractive event.

Compliance Note: AT&T’s 25%+ Refund Rate Policy

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3Cinteractive
on February 18, 2010
in Carrier Compliance
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Last month 3Cinteractive sent a notice outlining AT&T’s new policy to address excessive refund rates. Additional documentation on this new policy and process, which became effective Sunday, January 31, 2010, is available for download (please note you will need Adobe® Reader® to view the document).

We ask that you review and familiarize yourself with AT&T’s 25%+ Refund Rate Policy.

Outlined below are the high level points of the 25%+ Refund Rate process. Further details are contained in the download document.

 ·   All short codes with a refund rate of 25% or more will be sent for a priority audit, which is an audit immediately triggered by the excessive refund rate.

 ·   All short codes with a refund rate higher than 25% and a failed priority audit (meaning, a score below 80) will be subject to the consequences outlined below.

Consequences of a breach in this new policy include:

 ·   Immediate suspension of short code for a minimum of thirty (30) days

 ·   No new purchases or subscriptions will be added to the short code during the suspension

    ·   Note: existing subscribers will continue to bill and receive their content

Please feel free to contact your Account Manager or 3Ci Support with any questions or concerns you may have, or to review the impact these new guidelines may have on your business.

More Merchants Embrace Mobile Coupons

Published
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3Cinteractive
on February 9, 2010
in Marketing
. 2 Comments

More than 300 million mobile coupon users globally by 2014

By Arlene Satchell, Sun Sentinel
February 9, 2010

As cell phones become appendages that many people can’t live without, businesses are increasingly eyeing them as prime real estate for their marketing and advertising messages.

Whether it’s to build brand, boost business or reward loyalty, more merchants are adopting mobile marketing strategies to tap into the cell-phone’s power of immediacy.

“It’s cool,” said Kristen Palestis of Plantation at a Jamba Juice in Fort Lauderdale recently after she opted in to receive a 20 percent coupon on her cell-phone.

“I’m spending less money and it was real easy,” said Palestis, 25, who used the coupon to buy a smoothie.

Palestis received the coupon within seconds of texting a special five-digit code from her cell phone.

Retailers mobile marketing messages can include text-messages with numeric ’short codes’ that customers dial to receive a promotion, bar-coded digital coupons, Web page or website links and display advertisements.

“We know the most effective way to reach the customer is to be where they are,” Jamba Juice spokesman Damon Miller said. “For our customers this means both on the Internet and on their mobiles.”

Since September, Jamba Juice’s 20 South Florida locations – 22 statewide – have been testing a text-message campaign that invites customers to sign up for offers on their mobile phones.

Getting special offers quickly into the hands of the consumers who are most apt to use them is what Jamba Juice and others are striving for.

These mobile social users as they’re called — represent 11 percent of American online adults, but their ranks are growing, according to Forrester Research Inc. They’re more likely to respond to ads on their cell phones, buy mobile content and services such as ring tones and access the mobile Web.

“We’ve seen fantastic results both in opt-ins and redemptions of follow-on offers,” Miller said.

Jamba Juice, a national chain of more than 700 smoothie stores, plans to roll out the campaign to other markets early this year, he said.

Companies that embrace mobile marketing know they have to be careful not to abuse the access consumers have granted, so permission-based text-message offers are becoming the standard.

Trade groups like the Mobile Marketing Association in New York have set guidelines for marketers that are designed to protect the consumer, said Jeff Michaud of 3Cinteractive in Boca Raton, a mobile technology firm.

These include opt-in, opt-out and message delivery frequency standards , he said.

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Simple Mobile Taps 3Cinteractive for SMS Connectivity and Voice-Enabled Applications

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3Cinteractive
on January 19, 2010
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New National Wireless Service Provider Leverages 3Ci’s Switchblade® Platform to Power Messaging and Voice App Infrastructure

Boca Raton, FL - January 19, 2010 — 3Cinteractive®, an industry-leading mobile marketing and technology firm, announced that it has been tapped by the new wireless service provider Simple Mobile to power its SMS network infrastructure and voice-enabled customer service applications.

Simple Mobile is a highly regarded new brand in the unlimited wireless service market and is rapidly making its mark in this high growth segment by featuring savvy branding, a compelling talk, text and data consumer offer with a B.Y.O.P. (Bring Your Own Phone) approach to its service. As the name implies it is “SIMPLE”; the customer places a Simple Mobile SIM card into one of the 180+ approved GSM phones and obtains unlimited national voice and text and a complete spectrum of web services at extremely low prices.

3Ci’s Switchblade® platform will enable Simple Mobile to use IVR and SMS to automate customer service; allowing its customers to activate new subscribers and SIM cards, obtain account balances and add new services to existing plans. Activating wireless service via SMS is cutting edge technology and will allow retailers to set up Simple Mobile service quickly and easily without having to put customers through other traditional and more chaotic methods.

“3Cinteractive is extremely focused on delivering enterprise-class solutions like this‚” said 3Ci COO, Mark Smith. “This is another great example of a successful integration by our Carrier Integration Team and of 3Ci’s ability to deliver our mobile platform services to the MVNO market.”

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Alcatel-Lucent Fosters the Creation of New Business Models Between Service Providers, Developers and Content Providers to Accelerate Application Innovation

Published
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3Cinteractive
on December 3, 2009
in Press Releases
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PARIS, December 3 /PRNewswire/ — New Application Exposure Suite Simplifies Web 2.0 Application and Content Creation and Delivery; New Open API Service Provides Unique Development Environment

Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled a host of capabilities to help service providers open their networks to application developers and content providers in a secure and controlled way to speed the creation of innovative Web 2.0 services for consumers and enterprises. These capabilities - which include Alcatel-Lucent’s Application Exposure Suite, Open API Service, and a comprehensive set of transformation services - support the company’s application enablement vision, which is focused on combining the trusted capabilities of service providers with the speed and innovation of the Web to provide both consumers and business users with richer experiences.

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Mobile Marketing Forum Opens Today in Los Angeles Drawing Industry Experts and Pioneers from Around the Globe

Published
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3Cinteractive
on November 17, 2009
in Events and Press Releases
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Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns

Mobile Marketing AssociationLOS ANGELES, Nov. 17 /PRNewswire/ — Mobile Marketing Forum — The Mobile Marketing Association(MMA)(www.mmaglobal.com), the leading global trade organization promoting the development and sustainability of mobile marketing, opens the Mobile Marketing Forum on behalf of its members today at the Sheraton Downtown Los Angeles. As part of its series of annual events, the Forum is the leading Global venue that brings the entire mobile ecosystem under one roof to address forward-thinking industry topics.

MMA members including leading brands, agencies, content providers, operators, entertainment and media companies from around the globe come together to share best practices in the emerging area of mobile marketing. This year’s MMA, Mobile Marketing Forum speakers, keynotes, panelists and presenters will cover the latest technology developments, case studies and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

Continue reading ‘Mobile Marketing Forum Opens Today in Los Angeles Drawing Industry Experts and Pioneers from Around the Globe’