Over a 6 week promotional campaign, Cricket Wireless will drive consumers to the Cricket website to increase their subscriber base. Each week listeners will be given a different keyword to text in to win one of many grand prizes including cell phones, prize packages and gift cards. The consumer will then immediately receive a text message back informing them if they are an instant winner. Even participants who are not instant winners will still be directed to the Cricket website to download free digital content and be entered to win one of the grand prizes.
3Cinteractive is providing complete technology fulfillment for the promotion including website integration, the mobile application, registering winners, and redemption tools. “3Ci’s comprehensive involvement in the campaign allows Cricket to focus on their clients and branding,” says Mark Smith, 3Ci’s COO. “It was really exciting to work on such an extensive project where we not only designed the mobile application, but also the web component of the promotion.”
Global advertising agency McCann Erickson has teamed up with 3Cinteractive to launch a mobile marketing campaign for the US Army. The campaign, which targets high school and college students, will help the Army identify potential recruits and converse with those interested in serving the Army. The mobile program will provide information on their 40k scholarship, skills and training, and other benefits of joining the Army.
Students will see the call to action in their school newspapers prompting them to text a keyword to be entered for the chance to win a Nintendo Wii and receive information about the benefits of joining the Army. In order to be entered in the contest, they will be required to respond via SMS with their name and birth date. To help the ARMY compile a list of interested people, 3Ci will post the information received from the text messages to the Army’s recruitment database.
“For the US Army’s target demographic, there is no better way to create a conversation than by using SMS,” said Chris Field. “We feel that this mobile campaign will increase the effectiveness of the Army’s advertising strategy and will ultimately generate an interest in a career in the US Army.”
- Karly
HD Radio has teamed up with 3Cinteractive to develop an interactive mobile marketing campaign to increase brand awareness, activate potential clients, and drive sales of the HD Radio receivers. 3Ci created a 13-week campaign to help promote digitally broadcasted radio. Using a call to action in HD’s radio spots, listeners were prompted to text in for the chance to win an HD radio and to receive HD Radio SMS Broadcasts.
Through a series of creative mobile messages, polls and offers, HD was able to interact with potential buyers and deliver key features of HD Radio. The SMS campaign included a $50 rebate to the members of the HD database, which led to the sale of 6,000 HD Radio receivers. 3Ci Chairman and former radio executive David Ross stated, “We were really pleased to help increase HD awareness, reach, and ROI though the sale of new HD units.”
- Karly Dreker
3Ci has teamed up with some of the world’s leading brands to help launch one of the largest promotions in US history. In order to promote the upcoming movie High School Musical 3: Senior Year, 3Ci worked with various vendors such as MySpace, Pop2Life, and Disney to support the campaign that MySpace has called its “biggest film campaign yet”. Disney is conducting a high school spirit contest involving about 15,000 high schools across the country that includes a ground breaking mobile component.
Each participating high school has its own keyword that its students can text in to earn points for their school. The school that earns the most points by the end of the contest wins a concert at the high school and a trip to Disney for the senior class. 3Ci’s role in the promotion was building the application that includes the 15,000 keywords, as well as providing the mobile messaging and mobile compliance support for the contest. 3Ci is also responsible for tabulating the points for the mobile voting and integration with a 3rd party reporting system. The High School Musical contest started in early September and will run through November 2.
- Karly Dreker