HD Radio has teamed up with 3Cinteractive to develop an interactive mobile marketing campaign to increase brand awareness, activate potential clients, and drive sales of the HD Radio receivers. 3Ci created a 13-week campaign to help promote digitally broadcasted radio. Using a call to action in HD’s radio spots, listeners were prompted to text in for the chance to win an HD radio and to receive HD Radio SMS Broadcasts.
Through a series of creative mobile messages, polls and offers, HD was able to interact with potential buyers and deliver key features of HD Radio. The SMS campaign included a $50 rebate to the members of the HD database, which led to the sale of 6,000 HD Radio receivers. 3Ci Chairman and former radio executive David Ross stated, “We were really pleased to help increase HD awareness, reach, and ROI though the sale of new HD units.”
- Karly Dreker
3Ci has teamed up with some of the world’s leading brands to help launch one of the largest promotions in US history. In order to promote the upcoming movie High School Musical 3: Senior Year, 3Ci worked with various vendors such as MySpace, Pop2Life, and Disney to support the campaign that MySpace has called its “biggest film campaign yet”. Disney is conducting a high school spirit contest involving about 15,000 high schools across the country that includes a ground breaking mobile component.
Each participating high school has its own keyword that its students can text in to earn points for their school. The school that earns the most points by the end of the contest wins a concert at the high school and a trip to Disney for the senior class. 3Ci’s role in the promotion was building the application that includes the 15,000 keywords, as well as providing the mobile messaging and mobile compliance support for the contest. 3Ci is also responsible for tabulating the points for the mobile voting and integration with a 3rd party reporting system. The High School Musical contest started in early September and will run through November 2.
- Karly Dreker