AT&T recently made auditing and monitoring policy changes to standard and premium campaigns.

Effective May 3, 2010, AT&T is implementing the following changes to its audit process:

• The scoring system that AT&T has used in the past for auditing will no longer be used. Instead a PASS/FAIL indication will be shown
• There will no longer be a “three strikes” process with regard to audits
• An audit will receive a FAIL if a customer-affecting or AT&T brand-affecting issue has been found during the audit, or if the issue breaks any of the MMA CBP guidelines. (A PDF copy of the guidelines is available for download here. Please note that you will need Adobe® Reader® in order to view the document)
• Root cause analysis (RCA) will be required for all failed audits. RCA will also be required for programs that generate over 25% refund rate
• Please be advised that IQ Quiz type-content will continue to follow the IQ Quiz Policy, dated December 2009

AT&T will continue to send feedback forms summarizing the failed audit; however, the following changes will occur:

• A failure in one or more criteria will result in a failed audit which will be considered an “escalation”
• All failed criteria must be resolved within five (5) business days
• AT&T will automatically check for compliance following Day 5
• Any escalation / failed audit not completely resolved will result in closure of the campaign. If a campaign is closed for failure, the customer will have 14 days to fix the issue or risk having the short code de-provisioned
• AT&T will indicate the reason for closure and change the campaign status
• No new subscriptions will be allowed immediately; however, existing customers will be able to retain their service
• AT&T will monitor activity for closed campaigns
• When a program failure is ‘resolved’, it can be stated within the RCA delivered to AT&T, which in turn will be reviewed for re-activation
• Failure to comply with this new policy will result in de-provisioning of the entire short code

Please contact your Account Manager or 3Ci Support if you should have any questions regarding AT&T’s changes to its audit process.