3Cinteractive Blog

Last month 3Cinteractive sent a notice outlining AT&T’s new policy to address excessive refund rates. Additional documentation on this new policy and process, which became effective Sunday, January 31, 2010, is available for download (please note you will need Adobe® Reader® to view the document).

We ask that you review and familiarize yourself with AT&T’s 25%+ Refund Rate Policy.

Outlined below are the high level points of the 25%+ Refund Rate process. Further details are contained in the download document.

 ·   All short codes with a refund rate of 25% or more will be sent for a priority audit, which is an audit immediately triggered by the excessive refund rate.

 ·   All short codes with a refund rate higher than 25% and a failed priority audit (meaning, a score below 80) will be subject to the consequences outlined below.

Consequences of a breach in this new policy include:

 ·   Immediate suspension of short code for a minimum of thirty (30) days

 ·   No new purchases or subscriptions will be added to the short code during the suspension

    ·   Note: existing subscribers will continue to bill and receive their content

Please feel free to contact your Account Manager or 3Ci Support with any questions or concerns you may have, or to review the impact these new guidelines may have on your business.