3Ci to highlight its retail mobile solutions at the National Retail Federation’s 101st Annual Convention and Expo, January 15-18, 2012 in New York City

3Cinteractive®, the leading provider of cloud-based enterprise mobile solutions for the Fortune 1000, announced that it has become an official Microsoft Dynamics CRM Independent Software Vendor (ISV). 3Ci’s cloud-based mobile platform Switchblade® will be integrated with the Microsoft Dynamics CRM framework allowing for the seamless extension of customer relationship management (CRM) processes to the mobile device. The Switchblade platform will allow Microsoft Dynamics CRM clients to deploy multi-channel applications that include messaging, mobile web, smartphone apps and voice, that work on any carrier or device. This will enable them to communicate with consumers, complete business processes, and provide information on-demand with a short time to market and minimal expense barrier.

“We are extremely excited about this strategic integration with Microsoft Dynamics CRM as this furthers our strategy of leveraging our Switchblade platform to extend enterprise CRM communications to mobile devices,” said Jeremy Martin, 3Cinteractive’s Senior Vice President of Business Development. “Our solution provides significant value by allowing Microsoft Dynamics CRM clients to seamlessly leverage the mobile channel by relying on Switchblade for secure, ubiquitous and compliant access across the fragmented mobile channels of messaging, voice, smartphone apps and mobile web.”

“The capabilities 3Cinteractive’s Switchblade platform brings to Dynamics CRM clients are a great example of Microsoft’s commitment to continue to bring best of breed technology capabilities into the Dynamics CRM platform,” said Will Roche, Microsoft’s US Dynamics Retail Industry Market Development Manager. “The ability to securely extend the intelligence and capabilities of the Dynamics CRM platform to consumers’ mobile devices will enhance the reach and effectiveness of Loyalty, Client Telling and Demand Generation.”

3Ci will be in attendance at the National Retail Federation’s 101st Annual Convention and Expo. If you like to set up a meeting at the show and learn more about 3Ci’s retail enterprise mobile solutions please email Solutions@3Cinteractive.com.

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Recently, the South Florida Interactive Marketing Association (SFIMA) held a one-day summit on, “Reaching Your Audience in a Three-Screen World”.  SFIMA brought in top speakers representing the three screens - mobile, TV and Internet - and asked them to give advice on best utilizing each medium to reach a desired audience.

Jeff Michaud, 3Ci’s VP of Marketing, was asked to speak about mobile. Jeff’s presentation covered best practices for implementing a highly effective, integrated mobile strategy.

Lisa McCarthy, Director of Marketing and PR from SFN Group co-presented with Jeff. SFN Group is the fifth largest employer in the North America employing over 170,000 people annually. They provide recruiting, staffing and workforce solutions to many of the largest companies in the U.S. and Canada.

SFN Group is on the bleeding edge of mobile integration in the staffing industry. Utilizing 3Ci’s mobile platform, SFN Group has deployed mobile across their business with great success both improving operational efficiencies and providing a better, more effective communication channel with their consumers.

In this clip Jeff describes what 3Ci does and why our clients choose us. Check it out!

3Ci CEO John Duffy will join a group of distinguished speakers at the 2011 Mobile Marketing Strategies Summit in San Francisco, April 26-28. This event brings together some of the brightest and most innovative minds in mobile. The 2011 Mobile Marketing Summit will provide valuable information, through case studies, presentations and hands on workshops.

Duffy’s presentation is titled: Mobile Best Practices: Deploying a True Mobile Strategy. Fortune 1000 enterprises recognize mobile is a natural extension to many existing business and customer communication processes. Mobile has matured beyond being just a flashy marketing tool and has become an integral part of how businesses communicate, both internally and externally.

Duffy, using case examples of successful mobile integrations across various industries, will discuss how to best deploy a mobile strategy to create long term, recurring value for the enterprise and its consumers. He will also address what challenges to expect throughout the process.

Other featured speakers at the 2011 Mobile Marketing Summit include:

• Cameron Clayton, senior vice president, Weather Channel

• Ben Parr, co-editor, Mashable

• Jeff Merkel, director mobile, Google

• Jeremiah Owyang, partner, Altimeter Group

• Julie Ask, vice president and principal analyst, Forrester Research

• BJ Emerson, vice president technology, Tasti-D-Lite

• Linda Boff, global director marketing communication, GE

• Andrew Koven, president customer experience, Steve Madden

To learn more about the event visit the 2011 Mobile Marketing Strategies Summit website.

The 11th Annual International IHPM Health & Productivity Conference is taking place April 4-6, 2011 in Orlando, FL. 3Ci’s VP of Industry Relations, John Styers and Executive Director of Healthcare Solutions, Barry Hix will be in attendance to present on the panel: Mobile Technology and Health Improvement.

Nearly everyone in the US recognizes the inefficiencies of our healthcare system today. In 2012 it is projected that we will spend $3.1 trillion on healthcare, by 2016 that will increase to $4.3 trillion, or 20% of the U.S. GDP.

The world’s population is aging and expenditures for healthcare are increasing at an unsustainable rate. Technology companies in concert with innovative healthcare institutions are creating new approaches that will serve patients in a more cost- efficient manner.

This session will explore how mobile health (mHealth) can provide all the players in healthcare a means to connect with patients in a way never before possible. Allowing them to drive behavior changes and improve health outcomes while also addressing operational efficiencies and reducing wasteful spending.

Leading mHealth organizations 3Cinteractive, Rush Hour Digital and 4G Biometrics will present compelling use cases to illustrate how mobile is already being used to make healthcare more effective and efficient. The use cases will touch on using mobile to improve staffing efficiency, increase health education and drive compliance with diabetes treatment regimen.

For more information on IHPM text “IHPM“ to 34343 (Msg & Data Rates May Apply). The IHPM mobile program is powered by 3Cinteractive.

If you would like to meet John and Barry at the event, 3Ci will be in booth #7. Or if you would like to schedule a meeting at IHPM or learn more about 3Ci’s mHealth solutions, please email us at sales@3Cinteractive.com.

3Ci Co-founder and COO, Mark Smith was a featured panel speaker at the latest South Florida Technology Alliance (SFTA) event that tackled the imminent nightmare scenario of: The Internet is Running Out of Addresses- What Does that Mean to Your Business.

The panel addressed the issues facing the transition from IPv4 to IPv6 and answered the following questions:

• What are the business opportunities and challenges?

• What is the cost of not doing anything?

• What do we do next?

Ronnie Frames, director of net engineering at Peak 10, and Mark joined the discussion after an eye-opening keynote by John Curran, president and CEO of American Registry for Internet Numbers (ARIN).

As of February 2011 the last allotment of IPv4 addresses were allocated.  What’s an IP address? They’re numbers computers use to contact each other over the Internet. A solution was needed to ensure that every computer, mobile phone, car, gaming console, refrigerator, and any other Internet-connected device can talk to each other.

That solution is IPv6, which creates new addresses and greatly increase the number of available addresses, ensuring this communication nightmare never happens again.

IPv6 must be adopted for the continued growth of the Internet but with the transition comes growing pains, as IPv6 is not backwards compatible with IPv4. Everyone from the individual to enterprise companies, Internet service providers, equipment vendors and content and hosting firms will be affected. Planning for the transition and the wrath of complications that will surely follow is vital.

In just three short years, more people are expected to browse the Internet on their mobile device than on their desktop. Mark spoke about how the rapid adoption of smartphones helped hasten the end of IPv4 and how the mobile industry is dealing with the transition to IPv6.

Mark also noted how, as an entrepreneur, he recognizes “where there is pain, there is opportunity”. As the transition begins there will be many occasions for people with IPv6 knowledge to create businesses around professional services and transition assistance.

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About the SFTA

The SFTA promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, SFTA provides South Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.

International CTIA Wireless 2011 takes place March 21-24, 2011 at the Orange County Convention Center in Orlando, Florida and 3Ci will be in attendance.

International CTIA WIRELESS is where the wireless world meets each year for three days of intense business, learning and networking. The show is the premier wireless event representing a $1 trillion global marketplace that brings together wireless and converged communications, wireless broadband, and mobile web.

If you would like to learn more about 3Ci, or schedule a meeting with 3Ci at CTIA Wireless 2011, please email us at sales@3Cinteractive.com.

The HIMSS11 Annual Conference & Exhibition is taking place February 20-24, 2011 in Orlando, FL. 3Ci will be in attendance to discuss the benefits mobile healthcare can have on health IT. This conference is widely acknowledged as featuring the most complete collection of educational sessions, the largest and most extensive technical exhibition, and the strongest networking opportunities in the healthcare IT industry. More than 27,000 people attended the 2010 HIMSS conference, and even more are expected to attend in 2011.

Keynote speakers include:

• Robert Reich, Economist and Former Secretary of Labor
• Kathleen Sebelius, Secretary of Health and Human Services
• David Blumenthal, National Coordinator for Health Information Technology, Department Of Health and Human Services
• Michael J. Fox, Actor and Author
• Richard Boyd, Chief Architect, Lockheed Martin Virtual World Labs

For more information on the conference or to learn how to register visit the HIMSS11 website.

If you would like to learn more about 3Ci’s mHealth solutions, or schedule a meeting with 3Ci at HIMSS11, please email us at sales@3Cinteractive.com.