Archive for the 'Events' Category

Insights from the MMA’s 2010 Mobile Marketing Forum

Published
by
Michelle Stone
on June 25, 2010
in Events
. 0 Comments

The MMA’s Mobile Marketing Forum series, held earlier this month in New York and of which 3Cinteractive was a corporate sponsor, is being roundly hailed as a success, generating unparalleled excitement, and engagement from the global mobile marketing ecosystem. The Forum was an official event of the 2010 Internet Week in New York, a week-long festival of events celebrating the city’s thriving Internet industry and community.

Internet Week NY 2010

The Forum was held from June 7th through the 9th at New York’s Waldorf-Astoria hotel. During the three-day event, Forum attendees heard from top industry experts on a wide variety of relevant topics, including notable keynote presentations from executives such as:

  • Elizabeth Harz, the Senior Vice President for Global Media Sales at Electronic Arts (EA), who spoke about how mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications;
  • John Zehr, Senior Vice President and General Manager of ESPN Mobile, who detailed their structured user-generated content, a platform that allows fans or supporters of junior, amateur, and youth league teams to post the official records of these games;
  • AJ Rhodes, Director of Mobile Strategy and Marketing for Disney Online, focused on how companies can reach consumers with premium branded content;
  • Mike Steib, Director of Emerging Platforms at Google spoke on the future of mobile and Google’s predictions on the mobile trends that they believe will matter most;
  • Jeffrey Hayzlett, CMO/VP of Kodak, who gave a dynamic and energetic final keynote, based loosely around his book, The Mirror Test; and
  • David Aylward, Executive Director of the mHealth Alliance, United Nations Foundation, on how the power of mobile is being used to help combat maternal mortality in the developing world.

In addition to the speakers featured above, 3Cinteractive’s John Styers, Vice President of Corporate Strategy and Industry Relations was chair of the Reaching Consumers track, where he also presented the track overview. 3Cinteractive also sponsored the carrier panel, Enabling New Channels: Mobile Beyond Messaging. The mobile operators who were part of the panel spoke about how Fortune® 1000 companies are using mobile as a marketing and business solution, are enabling new services in the United States and what the operators are learning from their global counterparts.

This year’s Forum in New York brought together the industry’s best to discuss, learn, network, and engage. Aside from the great content and discussion came an outstanding networking opportunity. 3Cinteractive had a excellent chance to interact with clients such as Disney Online and ESPN. This year’s Forum emphasized the point that, while marketing and advertising clients often request iPhone® or other apps in first meetings, the reality is that most mobile marketing is run on SMS, MMS, or WAP as these provide the best reach to all consumers. It was clear from the presentations and discussions at the Forum that mobile applications are, in actuality, still a minor element for the premium smartphone segment.

We look forward to seeing you at the upcoming 2010 MMA Forums in Los Angeles on the 17th of November.

3Cinteractive and Jason Taylor Continue to Support South Florida Youth

Published
by
Chris Michaud
on May 27, 2010
in Events and Philanthropy
. 0 Comments

Jason Taylor, the 2007 NFL Man of the Year and 3Cinteractive Advisory Board member, along with his wife, Katina, were hosts of the seventh annual Jason Taylor Celebrity Golf Classic presented by BankAtlantic. The event began on Sunday, May 16th with a gala dinner and auction at Martorano’s Italian-American Kitchen at the Seminole Hard Rock Hotel in Hollywood, Florida, followed by the charity golf tournament on Monday, May 17th at Grande Oaks Golf Club in Davie. The all-star lineup included Dan Marino (Hall of Fame Quarterback and 3Cinteractive Advisory Board member), Zach Thomas (Miami Dolphins legendary linebacker), and a host of current Miami Dolphins including Ricky Williams, Will Allen, Greg Camarillo, Vernon Carey, Channing Crowder, Brandon Fields, and Lousaka Polite.

Seventh Annual Jason Taylor Celebrity Golf Classic

Jason Taylor & friends at the seventh annual Jason Taylor Celebrity Golf Classic

As one of the founding partners, 3Cinteractive is in its seventh year sponsoring the charity event. 3Cinteractive, through being a member of the South Florida business community and as local residents, has made a commitment to the betterment of area youth through a focus on educational, health, social and community service issues.

3Cinteractive contributes, whenever possible, to charitable groups that are compatible with the philosophy of our company. Contributions range from the lending of resources (print and graphic design, web design) for various charities to sponsorships for events such as the Jason Taylor Foundation Celebrity Golf Classic.

Organizations and programs 3Cinteractive supports include the sponsorship of the Jason Taylor Foundation Charity Golf Classic, the Jason Taylor Foundation — Seminole Tribe of Florida JT’s Ping-Pong Smash, the Dan Marino Foundation, Here’s Help, Kids@Home, the Miami Children’s Hospital — Dan Marino Center, the Chris Evert / Raymond James Pro-Celebrity Tennis Classic, Chris Evert Children’s Hospital, the Cystic Fibrosis Foundation, the AT&T Jeb Bush Florida Classic, and the Children’s Diagnostic & Treatment Center.

The Jason Taylor Foundation is a 501(c)(3) organization whose mission is to support and create programs that facilitate the personal growth and empowerment of South Florida’s children in need by focusing on improved health care, education and quality of life. For more information on the Jason Taylor Foundation, please call 954.424.0799 or visit www.JasonTaylorFoundation.com. Readers can also support the Jason Taylor Foundations’ charitable efforts by using GoodSearch, a search engine which donates 50 percent of its sponsored search revenue to the charities and schools designated by its users, at www.GoodSearch.com.

3Cinteractive to Sponsor Carrier Panel at the 2010 MMA Forum

Published
by
Michelle Stone
on May 27, 2010
in Events
. 0 Comments

2010 MMA Mobile Marketing Forum

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Kodak, Microsoft, Openwave, and the United Nations Foundation. The MMA Forum will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

John StyersThe 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:

  • Digital: The New, Empowered Shopper and the Experience
  • Converting Prospects to Customers, Strategies for Mobile Commerce
  • Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care
  • Coke’s Under the Cap Promotion and Driving Consumer Loyalty
  • Lessons Learned from the CDC’s Mobile Website, App, and Text Messaging Pilot
  • $50 Million Raised and Climbing
  • The View From Madison Avenue: How Brands and Agencies are Using and Spending on Mobile

3Cinteractive is sponsoring the Carrier Panel on track two, day two. The panel topic is Broader Opportunities of Mobile, Beyond the Messaging, Enabling Mobile Marketing and will be moderated by David Diggs, Vice President of Wireless Internet Development for the CTIA. The panel’s featured speakers are Stephanie Bauer Marshall of Verizon; Sam Hijazin, Head of Mobile Marketing and Advertising for Telcordia; Danielle Lee of AT&T; and Cindy Sullivan of Sprint.

The 2010 MMA Forum will prove to be an industry-shaping event, especially as recent global trends are changing the way we view mHealth and mobile giving — we hope to see you at the Waldorf Astoria Hotel in New York. If you haven’t registered for the event, you can do so through the Mobile Marketing Forum.

3Cinteractive Update: Mobile Marketing Webinar Postponed

Published
by
3Cinteractive
on February 25, 2010
in Events
. 1 Comment

Please note that that we are postponing the March 2, 2010 webinar in preparation for a later date. Regrettably, we are unable to make the broadcast date due to unavoidable scheduling conflicts with our presenters. We understand this may be an inconvenience to you; however, we are committed to ensuring that your experience with any 3Cinteractive event is a highly valuable one.

We should have our webinar due to air within the next few months past the original broadcast date and we hope that you can join us at that time.

We did want to inform you of this delay as soon as the conflict in dates arose to give you as much time as possible to make adjustments to your schedule, if necessary. We can assure you, however, that if you elect to participate in future events we will do our best to ensure timely broadcast.

Please accept our apology for this delay and thank you for your understanding. Feel free to contact us if you have any questions about this or any 3Cinteractive event.

Insights from the MMA’s Consumer Best Practices Industry Forum

Published
by
Marsha Forbes
on February 19, 2010
in Carrier Compliance and Events
. 0 Comments

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Vic Shroff, Alykahn Govani, Jeremy Martin
Pictured, left to right: Vic Shroff, 3Cinteractive; Alykahn Govani, MX Telecom;
and Jeremy Martin, 3Cinteractive

Here are some of our insights from the industry forum, which continues its charge of shaping the mobile industry as a viable, profitable market place that provides value to the end user.

Continue reading ‘Insights from the MMA’s Consumer Best Practices Industry Forum’

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

Published
by
Michelle Stone
on February 19, 2010
in Events and Inside 3Ci
. 1 Comment

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Cinteractive’s 2010 Mobile Marketing Webinar Series

Published
by
Michelle Stone
on February 4, 2010
in Events
. 0 Comments

Striking a balance between high impact marketing campaigns and carrier compliance can be difficult to achieve. You want to go mobile, you have to go mobile, but you don’t know how to go mobile. Fortunately, you don’t have to go it alone — 3Ci’s years of experience in the mobile ecosystem helps companies like yours use mobile to market better and smarter. Our upcoming webinar will share techniques for marketing more efficiently and effectively using mobile technology.

Topics include:

     · Strategies for mobile marketing
     · Tips for maintaining compliance with the carriers
     · Interactive marketing techniques to generate leads efficiently and inexpensively

Webinar Details
Learn how to take advantage of mobile marketing to develop high impact campaigns that won’t have a high impact on your budget.

Date and Time
Tuesday, March 2, 2010 at 2:00 PM EST

Duration
45 minutes with question and answer session (30 minute presentation with 15 minute live Q&A)

Who should attend?
Anyone who wants to take their business mobile. No technical experience required.

Speakers
Presented by Jeremy Martin, VP of Business Development and Jeff Michaud, VP of Marketing and Creative at 3Cinteractive.

Technical Requirements
Internet connection and phone line or computer speakers.

Cost
Complimentary (with access to a downloadable archive version after webcast).

Registration
You can register for this event online. We look forward to your taking part.