Archive for the 'News and Notes' Category

Forbes Names 3Cinteractive® One of America’s Most Promising Companies

Dec. 1st 2011

Leader in providing enterprise mobile business solutions ranked 12th on the list of high-growth, privately held U.S. companies

Forbes – Information for the World's Business LeadersBoca Raton, FL– December 1, 2011– 3Cinteractive®, the leading provider of cloud-based mobile software and services for the Fortune 1000, announced it has been named one of America’s Most Promising Companies by Forbes. 3Ci ranked 12th on the second annual list of U.S.-based, high-growth, privately held companies. To view the complete list, please visit www.forbes.com/ampc.

Forbes’ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital. 3Ci was the only provider of multi-channel enterprise mobility solutions and the highest-ranked Florida-based company to make the list of dynamic businesses.

“It is an honor to rank so high on Forbes’ list of America’s Most Promising Companies,” said John Duffy, 3Cinteractive’s Founder and CEO. “We are fortunate to have such an amazing team that works tirelessly serving our clients. Mobile is probably the fastest growing industry in the history of the world. And, we are just scratching the surface of its potential. We feel 3Ci is well positioned to take advantage of this growth and will continue to be the leader in delivering enterprise mobility solutions.”

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.

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3Cinteractive’s John Duffy Named Ultimate CEO by South Florida Business Journal

Apr. 1st 2011

Leading mobile platform company founder, John Duffy recognized as a Palm Beach Ultimate CEO by the South Florida Business Journal.

Boca Raton, FL, (PRWEB) April 1, 2011– 3Cinteractive®, a provider of cloud-based mobile software and services for the Fortune 1000, is proud to announce that John Duffy was recognized by the South Florida Business Journal as a 2011 Palm Beach Ultimate CEO.

2011 SFBJ Palm Beach Ultimate CEO AwardsJohn Duffy is a serial entrepreneur with 25 years of experience in communications and payment processing. Prior to founding 3Ci, Duffy built several successful companies in a broad section of industries.  As founder and CEO of 3Cinteractive, Duffy is responsible for setting corporate strategy, driving revenue, and helping maintain the company’s key relationships with customers and vendors.

“South Florida is home to many innovative companies with great leadership so It is a real honor to be recognized as an Ultimate CEO by the preeminent business publication in our region,” said John Duffy, 3Cinteractive’s founder and CEO. “Receiving this award would not be possible without my fellow founders and the great team we have assembled to execute on our vision.”

This award puts Duffy in elite company.  Past South Florida Business Journal Ultimate CEO honorees include H. Wayne Huizenga, William Koch, and Dr. Phillip Frost.

Under Duffy’s leadership, 3Ci was ranked 28th on the 2010 Inc. 500 list of Fastest Growing Private Companies in the U.S. with three year revenue growth of 6,844%. 3Ci has also been recognized as the Fastest Growing Technology Company in South Florida and one of the Best Places to Work by the South Florida Business Journal.

To watch John’s lighthearted acceptance speech, check out the video below. To view pictures from the event held at The Breakers of Palm Beach, visit the 3Ci Facebook page.

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Posted by 3Cinteractive | in Inside 3Ci, News and Notes, Press Releases | 1 Comment »

3Ci Named One of South Florida’s Best Places to Work

Jan. 26th 2011

South Florida Business Journal 2011 Best Places to Work

Our region’s leading business publication, the South Florida Business Journal, proclaimed 3Cinteractive as one of the Best Places to Work in South Florida. Out of several hundred companies that fought for the title, 3Ci was selected among only fifteen other companies in the medium sized company category with 51—149 employees.

Employees were asked to complete anonymous surveys answering questions like: Does your company offer resources to advance your career? Do you feel your work is appreciated? Do you feel you are fairly compensated? Is your office space cool and have motorcycles in the lobby? OK, so maybe the last question didn’t make the survey, but if it had, 3Ci would have passed with flying colors. Either way, 3Ci team members answered proudly. The result: according to our employees, 3Ci is one of the (awesomest) or rather, Best Places to Work!

We love what we do and the people we work with.  And potentially lucky for you — we are hiring! If you would like to learn more about the positions that are available, visit the careers section of our website.

To make room for more 3Ci team members, the company is in the process of moving its global headquarters to the LEED certified Boca Colonnade II , more than doubling our office space to over 25,000 square feet. Our new office will be built soon so check back for updates on the build out.

3Cinteractive Bowling Night 3Cinteractive CEO John Duffy and President Mike FitzGibbon SFBJ Business of the Year
[ click to enlarge ]

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Notes from the 2009 Mobile Marketing Forum in Los Angeles

Dec. 1st 2009

MMF - Los Angeles 2009

The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles brought together agencies, brands, carriers, and other members of the global mobile marketing ecosystem. Jeremy Martin, 3Cinteractive’s Vice President of Business Development, was able to see how brands are beginning to leverage mobile in a very sophisticated way.

What was evident during the MMF is that mobile is being valued as more than just a point advertising / marketing solution. The case studies presented by some of the largest brands in the world shows that mobile has become an integral component to an enterprise or brand’s marketing, sales, service, and customer relationship management (CRM) programs. There were working examples of multi-platform strategies employed with solutions spanning messaging, mobile web, and applications commonly deployed, with each platform type being used to drive traffic across the other.

At the MMF, 3Cinteractive sponsored the Targeting, Creative and Measurement discussion, which was chaired by Jeremy. The panel spoke about the long-term aspects of mobile marketing and the related on-going customer engagement. The view held by the panelists — among them Maria Mandel, Senior Partner, Executive Director - Digital Innovation, Ogilvy; Richard Ting, Vice President, Executive Creative Director, Mobile & Emerging Platforms, R/GA; and John Hadl, CEO, Brand In Hand — is that mobile marketing and mobile technology is extremely valuable when fully integrated across a brand’s and an enterprise’s marketing, sales, service, and CRM programs. The long-term on-going customer communication aspects are shown to be the most effective when defined during the discovery / development phase of mobile marketing. Mobile is becoming a core component of effective CRM communication channels and it’s clear that brands / enterprises and technology providers are working very closely together to integrate mobile marketing solutions.

Two of the main highlights of the show were comments from AT&T® Interactive and Microsoft®. Matt Crowley, COO of AT&T Interactive, stated that across AT&T’s interactive advertising, mobile click through rates (CTR) are two to three times higher and call through is more than three times higher than the online equivalents. Charles Johnson, General Manager of Mobile Advertising at Microsoft, shared they are focusing campaign success measurement on the actual brand revenue results generated, not just click / call through or impressions.

Posted by Michelle Stone | in Industry News, News and Notes | No Comments »

Reminder: Carrier Provisioning Schedule, Holiday 2009

Nov. 23rd 2009

This is a reminder of the carrier provisioning schedules for this holiday season. Be sure to submit your programs by the dates listed below in order to start the process in 2009.

AT&T

The last date for AT&T to accept programs this year was Tuesday, November 17, 2009 at 12:00 PM EST (noon). Please keep in mind that programs submitted after this date will not begin the provisioning process until January 3, 2010.

Sprint-Nextel

All campaigns must be submitted to Sprint by 12:00 PM EST (noon) on Wednesday, December 2, 2009 (this is for the provisioning cycle occurring on Thursday, December 10, 2009).

For 2010, the first provisioning cycle will begin on Thursday, January 21, 2010 and campaigns must be submitted to Sprint by 12:00 PM EST (noon) on Wednesday, January 13, 2010.

Verizon Wireless

For 2009, Verizon Wireless has established provisioning “freezes” on programs (note that these freezes will take place 48 hours prior to the dates listed below):

  • Thursday, November 26, 2009 (freeze starts Tuesday, November 24, 2009)
  • Friday, December 25, 2009 (freeze starts Wednesday, December 23, 2009)
  • Thursday, December 31, 2009 (freeze starts Tuesday, December 29, 2009)

Virgin Mobile

Please note that there will be no provisioning for Virgin Mobile USA from Sunday, November 22, 2009 (meaning we are already into the first Virgin Mobile freeze) and ending Sunday, November 29, 2009 and then from Sunday, December 20, 2009 to Sunday, January 3, 2010. Normal operations for Virgin Mobile USA are scheduled to resume on Monday, January 4, 2010.

For any questions, please contact 3Cinteractive via telephone at 561.443.5505 or via email at support@3cinteractive.com.

Posted by Michelle Stone | in Carrier Compliance, News and Notes | No Comments »

Common Short Code Administration Sale: Buy Three, Get One Free

Nov. 23rd 2009

Common Short Code Administration - CSCA

The CSCA is currently running a buy-three-get-one free (better than a BOGO) promotion: any short code purchased from now to Thursday, December 31, 2009 will receive one month free. So, you pay for three months and get the fourth for free.

For more information on this promotion, contact 3Cinteractive via telephone at 561.443.5505 or via email at support@3cinteractive.com.

Posted by Michelle Stone | in News and Notes | 1 Comment »

Mobile Marketing: Compliance News and Notes

Oct. 22nd 2009

SMS - Mobile Messaging Compliance

October has been a busy month with regard to mobile compliance. While some of these changes were announced earlier this year most went into effect this month. One of the biggest changes came from the Mobile Marketing Association (MMA) and its new guidelines. The MMA revamped the guidelines (please note: you’ll need Adobe Reader in order to view the document) to help ensure a positive user experience for mobile users. Additionally, the version 4.0 guidelines are the first to consolidate the individual mobile marketing guidelines and codes of conduct — known as “carrier playbooks” — of the four largest U.S. wireless service providers: Verizon Wireless (NYSE:VZ), AT&T (NYSE:T), Sprint Nextel (NYSE:S), and T-Mobile USA (NYSE:DT).

In addition to incorporating carrier standards, the updated guidelines include revisions and additions to key areas such as:

  • Standardizing the messaging language to a universal “Message and Data Rates May Apply” phrase (with Msg&Data Rates May Apply, Msg&data rates may apply, and Msg&data rates may aply [sic] as acceptable variants);
  • Allowing for more flexibility with PIN location in message-terminated (MT) messages; and
  • Modifying the STOP requirement in Opt-in MT messages.

Also of note was a change at one of the major carriers, Verizon Wireless. Verizon updated its best practices and instituted a new Repeat Offender Policy that became effective Thursday, October 1, 2009. Verizon has also updated its Advertising Disclosure Requirements (these updates are effective Sunday, November 1, 2009) for all new program submissions, on-boarding / certification, and monthly monitoring efforts.

Joining the MMA and the carriers is the Direct Marketing Association (DMA). The DMA updated its Guidelines for Ethical Business Practices to incorporate mobile marketing, stressing the need for prior consent to marketing communication that is business-to-consumer (B2C) or business-to-business (B2B), the use of appropriate suppression files such as the Federal Do-Not-Call Registry, and for members to abide by the Children’s Online Privacy Protection Act (COPPA).

Posted by Michelle Stone | in Carrier Compliance, News and Notes | No Comments »