Archive for the 'Inside 3Ci' CategoryPage 2 of 10

Employee Announcement: Dave Sitomer, Executive Vice President, Corporate Development

Published
by
Michelle Stone
on May 27, 2010
in Employee Profile
. 0 Comments

Dave Sitomer brings a wealth of experience in strategic initiatives and telecommunications to his role as 3Cinteractive’s Executive Vice President of Corporate Development. Dave’s responsibilities include identifying new markets and business opportunities globally, recommending and prioritizing potential investments, and providing guidance to budgetary, strategic, and operational planning processes.

Before joining 3Cinteractive, Dave was Vice President of Business Development, overseeing VeriSign’s communications portfolio. Dave Sitomer Prior to that he served as Vice President of Corporate Development at VeriSign, where he oversaw the negotiation, due diligence, and integration of eight acquisitions (of which four exceeded $250 million). He also served as Vice President of Corporate Development at Illuminet until its sale to VeriSign, and spent ten years at IBM in various positions. Dave holds a Bachelor’s degree in Finance from Florida State University and an MBA in International Corporate Finance from Pace University, Lubin School of Business.

Employee Announcement: Chris Tranquellino, Senior Product Manager

Published
by
Michelle Stone
on March 19, 2010
in Inside 3Ci
. 0 Comments

3Cinteractive is pleased to announce Chris Tranquellino as the newest member of our team. Chris brings his experience in product management, technology, application design, marketing and project management to his role as our Senior Product Manager.

Chris Tranquellino

Prior to joining 3Ci, Chris was responsible for mobile project and product development with Snackable Media. At Snackable, Chris was responsible for implementation of their consumer website service, mobile platform, and mobile billing integration with aggregators and carriers. He has a very strong understanding of carrier billing requirements, compliance, and transactions.

Prior to Snackable Media, Chris held senior product development and project positions with DayJet, Barnesandnoble.com, and DLJdirect.com. Please join us in welcoming Chris to the 3Ci family.

Employee Announcement: John Styers, Vice President of Corporate Strategy and Industry Relations

Published
by
Michelle Stone
on February 19, 2010
in Employee Profile and Inside 3Ci
. 0 Comments

3Cinteractive is pleased to announce the addition of John Styers to the team. He joins the 3Ci family as our Vice President of Corporate Strategy and Industry Relations.  John Styers John brings a wealth of experience and expertise to 3Ci. As a founding member and Executive Board member of the Mobile Marketing Association (MMA) and as Chairman of the Annual Global Messaging Congress in Europe, John is well versed in the wireless ecosystem. He is a frequent speaker at MMA events, 3GSM, the Global Messaging Congress, and CTIA.

John’s expert focus on messaging, enterprise solutions, mobile health (mHealth), and mobile marketing make him an invaluable member of our team. Please join us in welcoming John to 3Ci.

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

Published
by
Michelle Stone
on February 19, 2010
in Events and Inside 3Ci
. 1 Comment

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Employee Profile: Karly Dreker, Compliance and Program Coordinator

Published
by
Chris Michaud
on January 18, 2010
in Carrier Compliance and Employee Profile
. 0 Comments

As 3Cinteractive’s Compliance and Program Coordinator, Karly Dreker is responsible for managing the entire program submission process. Karly works closely with aggregators and clients to get campaigns to market as quickly as possible, saving clients both time and money.

Simple Mobile

Born and raised in Boca Raton, Florida, Karly attended the University of Miami where she studied Advertising, Marketing, and Psychology. Her career with 3Cinteractive began in the summer of 2007 when she became the company’s first intern. After graduating from Miami in 2008, Karly came on board full time as 3Ci’s Marketing Specialist.

While very successful in the Marketing and Creative Department, Karly’s tireless work ethic and unmatched attention to detail have proven to be a great compliment to an already exceptional Client Services Department.

In her spare time, Karly enjoys traveling, going to the beach, swimming, and any kind of activities on or in the water. She is also an avid University of Miami Hurricanes and Miami Heat fan.

Notes from the 2009 Mobile Marketing Forum in Los Angeles

Published
by
Michelle Stone
on December 1, 2009
in Industry News and News and Notes
. 0 Comments

MMF - Los Angeles 2009

The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles brought together agencies, brands, carriers, and other members of the global mobile marketing ecosystem. Jeremy Martin, 3Cinteractive’s Vice President of Business Development, was able to see how brands are beginning to leverage mobile in a very sophisticated way.

What was evident during the MMF is that mobile is being valued as more than just a point advertising / marketing solution. The case studies presented by some of the largest brands in the world shows that mobile has become an integral component to an enterprise or brand’s marketing, sales, service, and customer relationship management (CRM) programs. There were working examples of multi-platform strategies employed with solutions spanning messaging, mobile web, and applications commonly deployed, with each platform type being used to drive traffic across the other.

At the MMF, 3Cinteractive sponsored the Targeting, Creative and Measurement discussion, which was chaired by Jeremy. The panel spoke about the long-term aspects of mobile marketing and the related on-going customer engagement. The view held by the panelists — among them Maria Mandel, Senior Partner, Executive Director - Digital Innovation, Ogilvy; Richard Ting, Vice President, Executive Creative Director, Mobile & Emerging Platforms, R/GA; and John Hadl, CEO, Brand In Hand — is that mobile marketing and mobile technology is extremely valuable when fully integrated across a brand’s and an enterprise’s marketing, sales, service, and CRM programs. The long-term on-going customer communication aspects are shown to be the most effective when defined during the discovery / development phase of mobile marketing. Mobile is becoming a core component of effective CRM communication channels and it’s clear that brands / enterprises and technology providers are working very closely together to integrate mobile marketing solutions.

Two of the main highlights of the show were comments from AT&T® Interactive and Microsoft®. Matt Crowley, COO of AT&T Interactive, stated that across AT&T’s interactive advertising, mobile click through rates (CTR) are two to three times higher and call through is more than three times higher than the online equivalents. Charles Johnson, General Manager of Mobile Advertising at Microsoft, shared they are focusing campaign success measurement on the actual brand revenue results generated, not just click / call through or impressions.

Employee Profile: Eric Santelices, Senior Systems Administrator / Sales Support Engineer

Published
by
Michelle Stone
on November 30, 2009
in Employee Profile and Inside 3Ci
. 0 Comments

Eric Santelices, Senior Systems Administrator / Sales Support Engineer 

Eric Santelices

Eric Santelices is the newest member of the 3Cinteractive team, working out of the company’s headquarters in Boca Raton, Florida. Due to his years of experience and his technical expertise, Eric has assumed the dual role of Senior Systems Administrator and Sales Support Engineer.

Eric has over twenty years of IT operations management and architecture experience, making him well suited to handling both systems administration and sales support for our clients.

Prior to joining 3Ci, Eric was the senior systems administrator and infrastructure architect for World Avenue, a leading technology development company in the lead generation and advertising industries. Previous to this, Eric was the president / owner and Trillian Financial, Inc., a company specializing in financial solutions for merchant banking and back office solutions. He also spent several years at EMC, Inc. as a senior implementation specialist. Finally, Eric worked with several members of the 3Ci family at iBill, where he was director of infrastructure services.

Eric is a graduate of the University of Miami and he is a proud father of a son as well as a musician.