Archive for the 'Interactive' Category

Florida Atlantic University Goes Interactive at the Freaker’s Ball and Homecoming with 3Ci’s Shoutbox™

3Cinteractive Shoutbox

As part of this year’s homecoming festivities, Florida Atlantic University (FAU), the first public university in southeast Florida and the first university in the nation to offer only upper-division and graduate level courses, is using 3Cinteractive’s Shoutbox™ text-2-screen in-venue application. 

Freaker's Ball with Pitbull and Fabolous

Shoutbox will be featured at the Annual Freaker’s Ball Concert, held at the Carole & Barry Kaye Performing Arts Auditorium. The show is co-headlined by Pitbull and Fabolous and tickets are still available for the 8:00 PM concert on October 23rd. The show is for ages 16 and up. Student tickets are one per Owl Card, valid at the box office only.

Shoutbox will also make an appearance at the 2009 Homecoming Comedy Show, presented by the Program Board and the Homecoming Committee. The comedy show features Pablo Francisco with Kevin Hart and Christian Finnegan. 

Homecoming Comedy with Pablo Francisco

The show will be held at 8:00 PM on October 29th at the Carole & Barry Kaye Performing Arts Auditorium. The show is for ages 16 and older and tickets are available — student tickets are one per Owl Card, valid at the box office only.

3Cinteractive was pleased to offer the Shoutbox application to FAU as part of our November Promotion. The not-for-profit promotion gave FAU a $2,500 savings on bringing our interactive, text-to-screen solution to the Freaker’s Ball and the Homecoming Comedy Show.

Campaign Snapshot: MINT Magazine Interacts With Over 10,000 Customers Using 3Ci Interactive Marketing

MINT Magazine, a company that publishes full color, direct-mail savings publications with an annual distribution of over 17.3 million homes, recently partnered with an American-based, multinational casual dining restaurant chain to run a test campaign for interactive SMS marketing. The call-to-action was promoted on the cover of the magazine and offered a free entree at any five city-specific restaurant locations. During the two-week campaign, the call-to-action reached an approximate 400,000 household circulation in the metro area.

The results of the interactive marketing campaign demonstrated the value of mobile text messaging. Over 10,200 total unique customers texted in to get the restaurant entree offer, with over 3,500 of those unique entries opting in for future Mint offers in the metro area. The response rate was 2.5% of the 400,000 household circulation and the campaign generated an average of 2,042 potential covers per local restaurant.

MINT Magazine Campaign Results