Nationally Regarded Non-Profit Alerts Organization Expands 13-year Targeted Call Program by Leveraging 3Ci’s Switchblade® Platform for SMS
3Cinteractive, an industry-leading mobile marketing and technology firm, announced today that it has partnered with A Child is Missing (ACIM) to expand their traditional telephone calling program to include text messages. A Child is Missing Alert Program is a non-profit, 501(c)(3), organization that assists law enforcement in the early stage search and recovery of missing children, the elderly (often with Alzheimer’s), college students, and the disabled.
Today, the alert phone calls are made to the geographic area the person was last seen in by use of a satellite mapping program and the area’s zip code. The 3Ci mobile messaging platform will supplement the existing phone calls by sending geographically targeted text messages to cell phones in the area a missing person was last seen. The 3Ci platform can support up to 48,000 outbound text messages per minute. This additional capacity, along with the 1,000 phone calls per minute that are currently sent out to alert citizens of a missing person, provide greater coverage for the program.
“3Cinteractive is very excited to partner with an organization like A Child is Missing,” said 3Ci COO, Mark Smith. “Our mobile messaging platform was built to support time sensitive, high throughput applications and we can’t think of a better way to utilize SMS technology than to help find missing children.”
“Expanding upon our already proven out-dial program with new digital technologies such as text messaging is very exciting for A Child is Missing,” said A Child is Missing CEO, Sherry Friedlander. “With nearly every American owning a mobile phone, having the ability to send tens of thousands of messages with information on a missing person in their area, within a matter of seconds, will make a big impact in helping U.S. Law Enforcement Agencies find missing persons.”
