NEW YORK, Dec 15, 2009 /PRNewswire via COMTEX/ — What: The Mobile Marketing Association (MMA) announces the 2010 Consumer Best Practices (CBP) Public Forum event. The Forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.
When: February 5, 2010
Where: Boca Raton Resort & Club, 501 East Camino Real, Boca Raton, FL, 33432
Why: Produced by the MMA’s CBP Committee, the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these Guidelines set the industry standard for cross- carrier mobile content services, such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web.
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PARIS, December 3 /PRNewswire/ — New Application Exposure Suite Simplifies Web 2.0 Application and Content Creation and Delivery; New Open API Service Provides Unique Development Environment
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled a host of capabilities to help service providers open their networks to application developers and content providers in a secure and controlled way to speed the creation of innovative Web 2.0 services for consumers and enterprises. These capabilities - which include Alcatel-Lucent’s Application Exposure Suite, Open API Service, and a comprehensive set of transformation services - support the company’s application enablement vision, which is focused on combining the trusted capabilities of service providers with the speed and innovation of the Web to provide both consumers and business users with richer experiences.
Continue reading ‘Alcatel-Lucent Fosters the Creation of New Business Models Between Service Providers, Developers and Content Providers to Accelerate Application Innovation’
Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns
LOS ANGELES, Nov. 17 /PRNewswire/ — Mobile Marketing Forum — The Mobile Marketing Association(MMA)(www.mmaglobal.com), the leading global trade organization promoting the development and sustainability of mobile marketing, opens the Mobile Marketing Forum on behalf of its members today at the Sheraton Downtown Los Angeles. As part of its series of annual events, the Forum is the leading Global venue that brings the entire mobile ecosystem under one roof to address forward-thinking industry topics.
MMA members including leading brands, agencies, content providers, operators, entertainment and media companies from around the globe come together to share best practices in the emerging area of mobile marketing. This year’s MMA, Mobile Marketing Forum speakers, keynotes, panelists and presenters will cover the latest technology developments, case studies and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.
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The ITFlorida Board of Directors announced the 2009 finalists for the annual Awards Program, which will culminate with the announcement of awards winners at the highly anticipated 7th Annual Awards Gala and Tech Forum, November 10-11, at Disney’s Yacht Club Resort.
Participants in the Gala will include Florida House Speaker Designate Dean Cannon; State CIO David Taylor; Dr. Ken Ford, Chair of the NASA Advisory Council and Director of the Institute for Human and Machine Cognition; State Representative Marlene O’Toole; Earnie Franklin, Chair of ITFlorida and President of Incepture; Roger Berry, CIO for Disney Parks and Resorts Worldwide; and representatives of numerous small businesses and IT-enabled corporations throughout Florida.
“As an industry, we are proud to announce this slate of remarkable finalists, who represent the forefront of Florida’s knowledge economy,” said Earnie Franklin, Chair of ITFlorida. “For every year of the program, we have set a new record for number of nominations received, which in 2009 was 243. I’m certain that our Gala event at Disney next month will break new ground and continue our shared mission of making Florida a leader in high tech advancement.”
3Cinteractive is proud to be a finalist in the Excellence in Web 2.0 category. For more information about the Gala and Tech Forum, visit www.itflorida.com.
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Partnership Allows 3Cinteractive to Provide Secure Mobile Credit Card Processing Through Billing Revolution’s Award Winning Platform
Seattle, WA & Boca Raton, FL (PRWEB) – 9/30/2009 – 3Cinteractive, an industry leading mobile marketing and technology firm, has partnered with mobile commerce leader, Billing Revolution, to provide secure credit card transaction processing on mobile phones. This partnership rounds out 3Cinteractive’s robust, enterprise-grade mobile payments platform - which includes Premium SMS (PSMS), direct and WAP billing, as well as 3Ci’s proprietary Loss Prevention System, the industry’s first fraud and risk management system for mobile payments.
Through the partnership with Billing Revolution, 3Cinteractive can now seamlessly process mobile credit card transactions for its clients and tap deeper into a mobile commerce market expected to reach $13 billion globally by 2013.
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3Cinteractive™ is proud to announce that it has expanded its mobile messaging coverage to key Central and South American markets. This further extends the reach of Switchblade™, the company’s mobile marketing technology platform.
The mobile marketing platform expansion adds significant markets including Argentina, Brazil, Mexico, Venezuela, and Uruguay. “Our platform is designed to be highly scalable, carrier and aggregator agnostic, and expansive enough to serve the global brands we work with,” explained Mike FitzGibbon, President of 3Cinteractive.
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Attendees Can Also Access a Customized Mobile Site for the Event via Mobile Device
NEW YORK—(BUSINESS WIRE)—The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 700 member companies worldwide, [June 2, 2009] opened its annual Mobile Marketing Forum (MMF) in New York. Held at the Grand Hyatt, this two-day event has brought together some of the world’s largest brands and mobile industry leaders to discuss such topics as consumer engagement, branding in the mobile channel, social media and others. Featuring executives from companies the MMF emphasizes marketer’s case studies and discussions around privacy, location services, and creating opportunities through the evolution of the market.
Continue reading ‘Mobile Marketing Forum Focuses on Branding and Successful Campaigns Using the Mobile Channel’