Ellen Roberson Joins 3Cinteractive as Vice President of Service Delivery
Former AT&T executive joins leading mobile platform company to oversee service delivery organization

Boca Raton, FL– (PRWEB) August 30, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Ellen Roberson as vice president of service delivery. Roberson has 25 years of experience in the wireless industry, most recently serving as the director of mobile commerce at AT&T Mobility.
In her new role, Roberson will be responsible for leading 3Ci’s service delivery organization. She will oversee the company’s client boarding, client services and project management teams, ensuring the execution of world-class service to 3Ci’s customer base.
“Ellen brings a tremendous amount of experience and leadership to the 3Ci team. She’s one of the most well respected women in our industry,” said Mike FitzGibbon, 3Cinteractive’s co-founder and president, “Her influence will strengthen the delivery of service to our customers and will bolster the company’s long-term product and services strategy.”
Roberson had worked at AT&T Mobility since 2004. She was responsible for managing AT&T’s exploration into mobile payments and next generation mobile marketing. She also managed the third party premium content business. Under Roberson’s leadership, AT&T was recognized as one of the most progressive carriers in off portal.
Roberson has played a key role in leading the wireless industry to introduce new methods of engaging consumers by evangelizing mobile marketing, mobile advertising and mobile payments. She is actively involved in the Mobile Marketing Association and served as the chairperson for the Consumer Best Practices Committee. Additionally, she has been involved in leadership roles with several cross-carrier committees in the CTIA Wireless Internet Caucus.

Boca Raton, FL– (PRWEB) August 4, 2011– 
A respected, 23-year industry veteran, Holmes brings a unique blend of technology and business acumen to 3Ci. Most recently, Holmes was chief information officer and senior vice president of shared services at Arise Virtual Solutions, the world’s leading provider of virtual business services for brands seeking to improve business results through their sales and service channels. At Arise, Holmes established the overall technical vision, strategy and operation of the company’s information systems, including its business intelligence, scheduling, training and communication applications. Before joining Arise, Holmes served for six years as vice president of information technology services at JM Family Enterprises, Inc., a $10 billion diversified automotive corporation and the world’s largest independent Toyota distributor.
Recognized as one of the nation’s fastest growing private companies on the
3Ci provides 


