The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles, is a unique event for the mobile community. The MMA’s Annual Global Awards Ceremony and Dinner, scheduled to be held at the Sheraton Downtown Los Angeles on November 17th, brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

3Cinteractive is proud to sponsor the agency discussion. Moderating the Targeting, Creative and Measurement discussion is Jeremy Martin, Vice President of Business Development for 3Cinteractive. Some of the questions on tap for the panel include how are advertisers targeting and where is mobile lacking in targeting capabilities? What are some ad units and formats being used and what is the desire for where they should evolve? How are advertisers measuring mobile programs?

On the agency discussion panel with Jeremy are Maria Mandel, Senior Partner, Executive Director - Digital Innovation, Ogilvy; Richard Ting, Vice President, Executive Creative Director, Mobile & Emerging Platforms, R/GA; John Hadl, CEO, Brand In Hand; and Vladimir Edelman, CMO, IconMobile.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.