3Cinteractive Blog

Dan Flanegan wrote a great article in this week’s mobile marketer urging brands to think twice before considering low-cost mobile marketing campaigns. Dan pointed out the recent boom of new mobile marketing companies reselling platforms and dividing the cost.

As an established ASP, 3Ci couldn’t agree more. Cost isn’t the only factor to consider when choosing your mobile partner—this was the influence behind 3Ci’s Safe Text Campaign.

Dan lists five things to keep in mind before opting for the low-cost option.

Flexibility
“Many low cost campaigns won’t allow you to make changes to your campaign.” With 3Cinteractive you are given a dedicated short code, and web accessible platform to make changes on the fly.

Data Collection
“Most small self serve providers don’t give you the option to “tag” your media with different keywords for measurement purposes, leaving you in the dark.” With 3Cinteractive, you are given detailed reporting, by client, account, and sub-account, with each sub-account listing by programs, campaigns, and events.

Carrier Approval
“Can the provider really guarantee that your program is legally approved by all the wireless carriers? If not you run the risk of being shut off during or event before your campaign starts.” 3Cinteractive’s Compliance Team has been tapped by the world’s biggest brands to ensure their programs are approved across all major and minor carriers. An approved and compliant program is the first step in a successful mobile program.

Your Mobile Goals
“Limited contact means low costs and better margins for [the provider]. If you are new to mobile, look for a provider that encourages collaboration and support.” 3Ci’s Client Services Team is available 24/7 for campaign support.

Cost
“When you look at cost on a per message basis, not to mention the lack of interaction with the provider, you actually might be spending more.” Operating on a dedicated short code ensures your program isn’t at risk of being shut down by a rogue account. I’ve spoken with clients who have been approached by companies holding 200+ accounts on one shared short code. It would take only one client to shut down the entire short code, rendering the campaigns unusable.

Choose a partner you can trust.

- Ainsworth