3Cinteractive Blog

Over a 6 week promotional campaign, Cricket Wireless will drive consumers to the Cricket website to increase their subscriber base.  Each week listeners will be given a different keyword to text in to win one of many grand prizes including cell phones, prize packages and gift cards. The consumer will then immediately receive a text message back informing them if they are an instant winner.  Even participants who are not instant winners will still be directed to the Cricket website to download free digital content and be entered to win one of the grand prizes.

3Cinteractive is providing complete technology fulfillment for the promotion including website integration, the mobile application, registering winners, and redemption tools. “3Ci’s comprehensive involvement in the campaign allows Cricket to focus on their clients and branding,” says Mark Smith, 3Ci’s COO. “It was really exciting to  work on such an extensive project where we not only designed the mobile application, but also the web component of the promotion.”