3Cinteractive Blog

3Cinteractive was the proud sponsor of the first ever Advertising Agency panel discussion during the Mobile Marketing Forum in New York City June 10 & 11 at the Marriott Marquis Times Square Hotel.

3Ci Business Development VP, Jeremy Martin, was the moderator of the panel that included advertising execs from agencies such as The Hyperfactory, Starcom USA and GroupM. “Being able to host the first ever agency focused panel discussion at the MMF was a great experience for myself and 3Ci as a company,” said Jeremy Martin. “Just by the types of attendees at this show, it was clear that now is the right time to have this ad agency panel. The number of advertising and media agencies here are clearly
at an all-time high, and that signifies the clear understanding of the agency world that they must have mobile solutions for their clients,” Martin added.

The panel discussion touched on topics such as how the business models that most mobile marketing companies use is far different than that of the traditional agency model. Most importantly, the majority of the discussion was focused on how to best integrate companies like 3Ci, who are specialists in mobile, into the agency process. The large crowd who stayed to hear the panel at the end of the last day of the show further displayed the agency world’s focus on mobile.

- Jeff Michaud