In October, Lincoln Financial Group’s Denver Radio Stations 98.5 KYGO and KS 107.5 implemented 3Ci’s Switchblade™ mobile messaging platform to run promotional text messaging campaigns for their Denver stations. The station cluster was looking for new ways to increase advertising avails, sponsorship opportunities, and listener loyalty.
Using 3Ci’s Switchblade™ platform and 3Ci’s patented P1SMS™ application, the stations created text message-based treasure hunt campaigns and contest giveaways advertised in ten second spots during the station identification. The P1SMS™ application, which allows radio listeners to request an interactive radio menu, including the song that is playing, was the perfect way for the station to generate consumer loyalty and create new ad/sponsorship opportunities.
In the first 45+ days of promotion, they generated over 80,000 text messages from approximately 30,000 unique listeners. In fact, 98.5 KYGO and KS 107.5 are adding an Interactive Media Sales person to handle the new inventory of ad avails created by offering text messaging to their listeners.
Marketing Director Dwayne Taylor adds more: “One of the unexpected results from using P1SMS was the added convenience to our listeners. Instead of calling in and waiting on hold, high paced users can send a text message, know it went through, and get on with their life.”
- Jeff Michaud
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