3Cinteractive would like to congratulate Jason Taylor for his performance on ABC’s Dancing With the Stars. Jason, who is known for battering opposing offenses as a defensive end for the Miami Dolphins, was a finalist this season on the hit show, and finished second overall in the dance contest.
To help support Jason and his success on the show, 3Ci and The Jason Taylor Foundation teamed up to “mobilize” Jason’s fans across the nation. Fans were asked to text the keyword JT to short code 34343. This gave Jason the chance to keep in touch with his fans and keep them up to date on his dance preparations.
Jason was also able to send reminders for fans to watch the show and to vote. “We had a great response to our text campaign, said Seth Levit, Executive Director of the Jason Taylor Foundation. “There is no question that text messaging is a direct, personal way to reach Jason’s fans and foundation supporters.”
For more information and news on the Jason Taylor Foundation.
- Jeff Michaud
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