3Cinteractive Blog

Jonathan “Ainsworth” Boyle, often referred to as “Dr. Ainsworth” in the halls of 3Cinteractive, should be familiar to readers of our newsletter and blog as editor, author, and new media marketer. His start at 3Ci came on the services side of the office, setting the foundation for his new media role.

Jon started at 3Cinteractive in June of 2007 as a Client Services Manager. He soon moved into New Media, blogging about the company and the mobile space while building up the company’s marketing materials. From there, Jon moved to being 3Cinteractive’s main demo and presentation resource. The combination of experiences gained at 3Cinteractive have put Jon in a position to work with the new and existing client base in a way that helps to them get the most of their mobile programs.

Not only does Jon take a client’s existing goals and leverages 3Cinteractive’s technology to maximize their return, he also possesses a keen understanding of the breadth of applications for mobile. This knowledge makes Jon a valuable. He’s able to educate a client on the other uses for mobile that could help their business.

“For example,” says Jon, “a client that comes in focused on acquisition may not realize that mobile could be a great retention or service tool. A customer that comes in just wanted to send out alerts may not realize that their clients might want to respond to initiate simple interactions.”

Jon further illustrates how understanding the variety of ways in which mobile technology applies to a marketing campaign positively impacts a client’s bottom line. “Now that the consumer marketing is reducing spending, the knowledge of a complete system to acquire and retain customers is extremely important,” he explains. “The intricacies of the ideal implementation could mean the difference between an overwhelming success and another budget cut.”

Jon is a graduate of George Washington University, majoring in Sports Medicine, and is also an entrepreneur and a patent holder. It’s this combination of Jon’s industrious spirit and 3Ci’s culture and business model that has helped Dr. Ainsworth contribute to 3Cinteractive’s success.