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3Cinteractive Provides Voting for Hooters Calendar Girl of the Year

Posted on Tuesday, Feb. 17th 2009 by Michelle Stone in Inside 3Ci, Marketing

The “Hooters Calendar Girl of the Year” contest from Hooters of America, Inc., powered by 3Cinteractive, gave Hooters fans the opportunity to vote for their favorite Hooters Calendar Girl. 3Ci created approximately 160 unique keywords that were issued to Hooters Girls in the calendar. These keywords were found on the on pocket calendars distributed with the Hooters Girls’ Calendar and contained the keyword, which restaurant patrons would use to vote for their favorite Calendar Girl. Each vote counted towards the naming of one of the Hooters Girls featured in the 2009 Hooters Calendar as “2009 Hooters Calendar Girl of the Year”.

Participants in the campaign were eligible to receive a free wallpaper of the Hooters Girl they voted for as well as a subscription to exclusive alerts. While only one vote per mobile number is allowed, some of the Hooters calendar girls have generated over 200 unique votes in just two weeks, demonstrating not only the restaurant’s popularity but also the ease of use of mobile marketing.

Posted by Michelle Stone | in Inside 3Ci, Marketing |

2 Comments on “3Cinteractive Provides Voting for Hooters Calendar Girl of the Year”

  1. brittany wolfe Says:
    April 26th, 2009 at 12:51 am

    Hi everyone!! I work @ the Hooters in Rivergate, TN! I would love for you to vote for me!! Only a few days left to vote…text BW059 to 35047….Thanks a toooon!!
    Check me out in the 2009 calendar…my name is brittany :)

  2. brittany wolfe Says:
    May 1st, 2009 at 7:19 pm

    Thanks to everyone who voted for me I made the top ten!!! Now you can go to hooterscalendar.com and vote again!!! thanks a million!!!! I’m the second girl…Brittany :)

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