Campaign Snapshot: MINT Magazine Interacts With Over 10,000 Customers Using 3Ci Interactive Marketing
MINT Magazine, a company that publishes full color, direct-mail savings publications with an annual distribution of over 17.3 million homes, recently partnered with an American-based, multinational casual dining restaurant chain to run a test campaign for interactive SMS marketing. The call-to-action was promoted on the cover of the magazine and offered a free entree at any five city-specific restaurant locations. During the two-week campaign, the call-to-action reached an approximate 400,000 household circulation in the metro area.
The results of the interactive marketing campaign demonstrated the value of mobile text messaging. Over 10,200 total unique customers texted in to get the restaurant entree offer, with over 3,500 of those unique entries opting in for future Mint offers in the metro area. The response rate was 2.5% of the 400,000 household circulation and the campaign generated an average of 2,042 potential covers per local restaurant.
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