Comments on: Mobile Marketing and the Teen Demographic http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/ Mobile Marketing, Mobile Solutions, and Enterprise Solutions Wed, 08 Feb 2012 18:22:10 +0000 http://wordpress.org/?v=2.5.1 By: Chris Field http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-319 Chris Field Wed, 03 Dec 2008 18:07:32 +0000 http://www.3cinteractive.com/blog/?p=84#comment-319 Scott, I couldn't agree more. Consumers are definitely driven by promotions to use mobile. We have run multiple campaigns with and without incentives and there is definitely a difference in response rates. We actually changed a few campaigns in the middle of their run and were able to measure the results. Its amazing to see how important a compelling offer really is. Jonathan, There are so many factors that go into a campaign that it would be tough to say that one medium is better than the other. The brand, the offer, how the media is consumed, frequency, etc... Based on my experience in the mobile marketing industry, for a "pull" campaign we have seen the highest response rates to come from Tv, then radio, then print. That being said it has been very different for each different client. Some offers work better in print, some better on the radio, some outperform on TV. Scott, I couldn’t agree more. Consumers are definitely driven by promotions to use mobile. We have run multiple campaigns with and without incentives and there is definitely a difference in response rates. We actually changed a few campaigns in the middle of their run and were able to measure the results. Its amazing to see how important a compelling offer really is.

Jonathan, There are so many factors that go into a campaign that it would be tough to say that one medium is better than the other. The brand, the offer, how the media is consumed, frequency, etc… Based on my experience in the mobile marketing industry, for a “pull” campaign we have seen the highest response rates to come from Tv, then radio, then print. That being said it has been very different for each different client. Some offers work better in print, some better on the radio, some outperform on TV.

]]> By: Jonathan http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-316 Jonathan Thu, 27 Nov 2008 16:07:33 +0000 http://www.3cinteractive.com/blog/?p=84#comment-316 What this does not tell us is where the ads that elicit most response are located. Comment anyone? What this does not tell us is where the ads that elicit most response are located. Comment anyone?

]]> By: scott kline http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-315 scott kline Thu, 27 Nov 2008 12:50:51 +0000 http://www.3cinteractive.com/blog/?p=84#comment-315 It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS! At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like "Text BMW to 51684 for More Information". The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'BMW to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet. All the best - Scott It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like “Text BMW to 51684 for More Information”.

The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like ‘BMW to 51684 for More Information”) onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

All the best - Scott

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