3Cinteractive Blog

The past few months have seemed to be nothing short of disastrous for mobile marketing.  The economic downturn that led to the current recession is certainly not friendly to the market outlook, let alone to falling advertising revenues and a decrease in handset sales.  The recent GSMA Mobile World Congress in Barcelona served as a showcase of how simple and elegant a mobile marketing solution can be.

Mobile marketing in this downturn makes sense when you consider the idea of more people having access to mobile phones than they do to the Internet. Yes, the rallying cry for mobile dominance over the PC has been sounded for years, but we are seeing the proof of concept.  Marketing campaigns utilizing SMS can reach more people than a banner ad or a PPC ad accessible via a PC.

You also have the added comfort of knowledge in that consumers elect to receive or opt-in to get your marketing message on their mobile device.  This extensive, qualified reach (as well as the lack of a prevailing, incumbent player) has attracted the interests of Nokia, Google and Yahoo.  Mobile marketing may still only be a small part of most marketing budgets, but it is growing in influence and is proving itself with value and results.  Mobile may prove to be the one marketing medium that flourishes in the downturn.