AC Growth Blogs
Mike Cooke
April 27, 2010

Over the past several years, we have seen the Mobile Marketing space grow with many companies entering the mobile marketing SMS (short messaging services) space. Being a mobile platform or mobile marketing company is a lot more than just saying you have a mobile platform or service — there are a number of areas and expertise that a company needs to offer beyond just features and functionality in order to support a client in launching a mobile initiative, such as: working with government agencies, producing and providing documentation to wireless carriers, managing compliance, as well as providing 24×7 client and technical support.

One such company, 3Cinteractive (www.3Cinteractive.com), with close to 100 clients, is a pure-play mobile platform firm. Unlike other companies who are just getting into the mobile marketing arena like Exact Target and Lyris (and these companies do offer outstanding capabilities in email automation and marketing), 3Cinteractive’s entire focus is helping their clients grow revenues and cut support costs. Clients like Walgreens and Cracker Barrel are showing real business results by developing a relationship with their clients through something that is always with them — a mobile phone.

Last week, AC Growth met at the headquarters of 3Cinteractive to view a detailed demonstration of its Switchblade® platform — needless to say, we came away quite impressed. We were especially intrigued with the ability to see mobile marketing campaigns set up on the fly, as well as the business logic capability that is built in that enables 3Cinteractive to provide not just great technology, but a great process and business focused approach for their clients.

In the past, 3Cinteractive has been recognized in the bucket of mobile marketing providers — this is only partially true — the company offers a Mobile Platform called Switchblade, based on over 100,000 man hours of development over the past six years. This platform is built for three core product verticals: for the Enterprise, for Mobile Marketing initiatives, and lastly for Mobile Commerce.

We will continue to watch what they have in store next as we anticipate them to remain leaders in the market. 3Cinteractive is not the only company trying to capitalize on the growth of Mobile markets, but they are one of the few companies in the space with real revenues, profitability and a strong client satisfaction rate among their nearly 100 clients who use their Switchblade platform daily.