3Cinteractive Hits the Century Mark: Adds 100th Employee!

Posted on Monday, Oct. 10th 2011 by 3Cinteractive in Inside 3Ci, Job Opportunities

Today marks a very meaningful milestone in the history of 3Cinteractive. It’s one we are particularly proud of because of the value we place on our people and the understanding that 100% of our success is due to the talented team members at 3Ci.

3Cinteractive started in 2005 with three guys in a small, one-room office and today we are in a brand new 26,000 square foot space and have officially added our 100th team member!

We aren’t done yet. We have big plans for the future. To fulfill those plans we need smart, passionate, motivated people like you that want to innovate and help shape the future of mobile. If you think you have what it takes check out our career page and send your resume to resumes@3cinteractive.catsone.com.

Software Requirements Analyst, Federico Antognazza, at the 3Ci headquarters in Boca Raton, FL Marketing Specialist, Katie Coningsby and Marketing Assistant, Katie Bradley (L-R) 3Cinteractive



HolaDoctor® and 3Cinteractive® Publish White Paper on the Tremendous Potential of Mobile to Improve the Health of Hispanics and Reduce Health Care Spending

Posted on Tuesday, Sep. 27th 2011 by 3Cinteractive in Press Releases, mHealth

White Paper Provides Strategies and an Actionable Roadmap for Healthcare Organizations Interested in Launching an mHealth Initiative into the Hispanic Community

mHealth for the Hispanic Community

ROSWELL, GA and BOCA RATON, FL- September 27, 2011- HolaDoctor®, a global leader of Hispanic health programs, products and services and 3Cinteractive®, a leading provider of mobile software and services for the Fortune 1000, announced the release of a white paper on the promise and potential of using mobile communication for improving the health of U.S. Hispanics. The paper entitled, “Improving the Health of Hispanics Using Mobile Technology”, provides an overview of mobile health (mHealth) and why it is uniquely appropriate for the Hispanic population. The paper addresses the pros and cons of available mobile technologies, presents a case study of the ROI for improving medication adherence among Hispanic diabetics using mHealth, and provides a live, custom mobile demo.

During the past decade, the nation’s Hispanic population has grown to 50.5 million, making it the largest minority population in the U.S. and the country’s fastest growing demographic group. Hispanics have higher rates of certain costly chronic conditions (e.g. diabetes) and significantly lower medication adherence — a combination that is leading to increased medical costs for employers, health plans and governmental programs. In addition, the severe shortage of trained, culturally and linguistically competent healthcare providers represents a significant barrier to effectively serving this burgeoning population.

On the positive side, mobile technologies and health-related mobile initiatives have been embraced by Hispanics. Almost 90% of Hispanics own a mobile phone and 45% own a smartphone, versus 27% for whites. Nearly twice as many Hispanics have used their mobile device to look for health information and Hispanics are much more receptive to receiving health related text messaging than non-Hispanics. The white paper highlights the potential of mobile to help change behavior by delivering personalized, highly tailored communications via a platform widely used and highly trusted by Hispanics.

“Our paper provides an easy-to-understand update on the fast evolving field of mobile health and clear guidance on the innovative strategies that healthcare companies can use to impact behavior among Hispanic patients via mobile platforms,” said Dr. Dirk Schroeder, Executive Vice President at HolaDoctor, as well as a lead author of the paper. “Improved medication adherence through mobile-based communications personalized to the linguistic and cultural preferences of Hispanic patients, for example, will lead to better health outcomes and reductions in health care spending.”

“Public and private health plans are all looking for innovative solutions to reduce the incidence of diabetes and more effectively manage it. Absent innovations like mobile health, a third of the U.S. population born this past decade will have diabetes in 35 years. This is an exciting new approach to address the diabetes epidemic,” said Dr. Kenneth Thorpe, Professor of Health Policy at Emory University and co-author.

“Achieving appropriate access to care, diagnosis of disease, and successful intervention requires effective communication between providers and patients. To communicate effectively, we must meet people where they are, both culturally and physically,” added Barry Hix, General Manager of Healthcare Solutions at 3Cinteractive, and co-author of the paper. “There is great potential for healthcare leaders to improve clinical and economic outcomes by creating and sustaining a meaningful conversation with Hispanics via their mobile phone.”

“Improving the Health of Hispanics Using Mobile Technology,” (PDF) is available for download on 3Cinteractive’s website.

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John Sculley Named Chairman of 3Cinteractive’s Board of Directors

Posted on Wednesday, Sep. 14th 2011 by 3Cinteractive in Press Releases

Leading mobile platform company announces John Sculley, former CEO of Apple and Pepsi Cola Company, named Chairman of its Board of Directors

Boca Raton, FL– September 14, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced John Sculley, the former CEO of Apple and Pepsi Cola Company, has been named chairman of the company’s board of directors. Sculley has been a long time investor in 3Ci and advisor to John Duffy, 3Ci’s founder and CEO.

“The addition of John Sculley to our board marks an important milestone in the maturation of 3Cinteractive as a company,” said Duffy, “John’s experience in numerous leadership positions and depth of knowledge of technology has proven invaluable in helping 3Ci establish itself as a leader in mobile”.

“I’m very excited to assume the role of chairman of 3Cinteractive’s board of directors,” said Sculley, “I look forward to working with the board and executive team as we continue to innovate and provide the best enterprise mobile business solutions available.”

During his time at Apple, Sculley helped grow the company from under $600 million in revenues to more than $8 billion, becoming the leading PC seller in the world. At Pepsi, he led the global beverage and food giant to the number one position in the soft drink market. Currently, Sculley serves as a mentor to several entrepreneurs, has backed many successful start-ups and is a highly sought after speaker around the world.

About 3Cinteractive

3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration.

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Media Contact:

Vinnie Fiordelisi

3Cinteractive

561-443-5505 x158

vinnie@3Cinteractive.com



Ellen Roberson Joins 3Cinteractive as Vice President of Service Delivery

Posted on Tuesday, Aug. 30th 2011 by 3Cinteractive in Press Releases

Former AT&T executive joins leading mobile platform company to oversee service delivery organization

VP of Service Delivery, Ellen Roberson
Boca Raton, FL– (PRWEB) August 30, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Ellen Roberson as vice president of service delivery. Roberson has 25 years of experience in the wireless industry, most recently serving as the director of mobile commerce at AT&T Mobility.

In her new role, Roberson will be responsible for leading 3Ci’s service delivery organization. She will oversee the company’s client boarding, client services and project management teams, ensuring the execution of world-class service to 3Ci’s customer base.

“Ellen brings a tremendous amount of experience and leadership to the 3Ci team. She’s one of the most well respected women in our industry,” said Mike FitzGibbon, 3Cinteractive’s co-founder and president, “Her influence will strengthen the delivery of service to our customers and will bolster the company’s long-term product and services strategy.”

Roberson had worked at AT&T Mobility since 2004. She was responsible for managing AT&T’s exploration into mobile payments and next generation mobile marketing. She also managed the third party premium content business. Under Roberson’s leadership, AT&T was recognized as one of the most progressive carriers in off portal.

Roberson has played a key role in leading the wireless industry to introduce new methods of engaging consumers by evangelizing mobile marketing, mobile advertising and mobile payments. She is actively involved in the Mobile Marketing Association and served as the chairperson for the Consumer Best Practices Committee. Additionally, she has been involved in leadership roles with several cross-carrier committees in the CTIA Wireless Internet Caucus.

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Barry Hix Joins 3Cinteractive as General Manager of Healthcare Solutions

Posted on Thursday, Aug. 4th 2011 by 3Cinteractive in Press Releases

22 year healthcare industry veteran joins 3Cinteractive to lead healthcare unit

General Manager of Healthcare Solutions, Barry HixBoca Raton, FL– (PRWEB) August 4, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Barry Hix as general manager of healthcare solutions. Hix is a healthcare executive with over 20 years of experience in the pharmaceutical, healthcare delivery, and medical device industries.

3Ci currently provides mobile solutions for some of the most respected names in healthcare, touching millions of patients a month. Hix will oversee 3Ci’s efforts to assist its healthcare clients to deploy mobile communication technology into healthcare markets to support clinical, operational, and commercial priorities.

“Barry has a deep understanding of the challenges facing healthcare and the role mobile communication can play in supporting and accelerating brand strategy and healthcare operations,” said Mike FitzGibbon, 3Cinteractive’s co-founder and president, “His addition solidifies our ability to deliver the best mobile solutions to healthcare.”

“Effective communication is fundamental to solving the challenges in healthcare related to access, diagnosis, intervention, and behavior modification,” said Hix, “With effective communication, we can deliver patients to the clinic, to intervention, to a therapeutic threshold, and to a desired clinical or economic outcome. Moreover, our most important intervention tool is already in the hands of our healthcare professionals, our patients and our communities in the form of their mobile device.”

Most recently, Hix was the founder and executive director of the Hix Group, a healthcare consultancy that 3Ci has been a client of for the past year. Before the Hix Group, Hix served as general manager and executive vice president at DJO/Empi, a Blackstone owned medical device company focused in orthopedics and rehabilitation. Prior to leading Empi, Hix served as a consultant to pharmaceutical manufacturers, medical device companies and health systems while president of Beyond Four. Preceding his time at Beyond Four, Hix served as vice president of strategic alliances for HealthSouth. Hix began his career at Merck & Co., where he held multiple positions in the company’s sales, managed care, and PBM (Medco) divisions. While at Merck, Hix was recognized for developing marketing strategy for reimbursed or managed markets across Merck’s acute and chronic product portfolio.

About 3Cinteractive

3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration. 3Ci ranked 28th on the 2010 Inc. 500 list of fastest growing private companies in the U.S.

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Media Contact:

Vinnie Fiordelisi

3Cinteractive

561-443-5505 x158

vinnie@3Cinteractive.com



3Cinteractive® Receives TRUSTe Cloud Data Privacy and Safe Harbor Certification For Its Switchblade® Platform

Posted on Tuesday, Jul. 26th 2011 by 3Cinteractive in Press Releases

3Cinteractive continues to lead industry privacy efforts with TRUSTe and U.S. – European Union (EU) Safe Harbor certifications of its Switchblade platform

TRUSTe
Boca Raton, FL– (PRWEB) July 26, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced it has received TRUSTe Cloud Data Privacy and U.S. – European Union (EU) Safe Harbor certifications for its proprietary mobile platform, Switchblade®.

3Ci is committed to providing its clients with the most secure mobile communications platform in the industry. To achieve certification, 3Ci went through an extensive review of its privacy policies, procedures and platform security measures. 3Ci’s clients are some of the biggest brands in the world, depending on 3Ci to provide them with secure, innovative, mobile communication solutions. 3Ci understands the tremendous value of the transactions it facilitates through its platform, both to its clients and their customers, and continues to take all the necessary steps to ensure the privacy and security of its platform.

TRUSTe is the industry leader in privacy. Over 4,000 clients including top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices.

3Ci’s Switchblade platform processes millions of mobile transactions across the globe. Because of that, 3Ci has also received U.S.-EU Safe Harbor framework certification as recognized by the U.S. Department of Commerce. In order to bridge the different privacy approaches and provide a streamlined means for U.S. organizations to comply with the EU data protection law, the U.S. Department of Commerce in consultation with the European Commission developed a “Safe Harbor” framework.

About 3Cinteractive

3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration. 3Ci ranked 28th on the 2010 Inc. 500 list of fastest growing private companies in the U.S.

About TRUSTe

TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is laid on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

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Media Contact:
Vinnie Fiordelisi
3Cinteractive
561-443-5505 x158


Tom Holmes Joins 3Cinteractive as Chief Information Officer

Posted on Tuesday, Jul. 12th 2011 by 3Cinteractive in Press Releases

Former executive from Arise and JM Family Enterprises joins 3Cinteractive as Executive Vice President and Chief Information Officer

Boca Raton, FL– (PRWEB) July 12, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Tom Holmes as executive vice president and chief information officer (CIO). Holmes will manage 3Ci’s global technology organization, overseeing the technology platform and systems that supports the critical mobile programs of the company’s enterprise clients.

“Tom has a deep understanding of technology infrastructure and a history of delivering world class IT solutions for a hyper growth business,” said John Duffy, 3Cinteractive’s founder and CEO, “He will help 3Ci continue providing our clients with the most innovative, secure, scalable and valuable mobile communication solutions in the industry.”

3Ci CIO Tom HolmesA respected, 23-year industry veteran, Holmes brings a unique blend of technology and business acumen to 3Ci. Most recently, Holmes was chief information officer and senior vice president of shared services at Arise Virtual Solutions, the world’s leading provider of virtual business services for brands seeking to improve business results through their sales and service channels. At Arise, Holmes established the overall technical vision, strategy and operation of the company’s information systems, including its business intelligence, scheduling, training and communication applications. Before joining Arise, Holmes served for six years as vice president of information technology services at JM Family Enterprises, Inc., a $10 billion diversified automotive corporation and the world’s largest independent Toyota distributor.

About 3Cinteractive

3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade™ – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration. 3Ci ranked 28th on the 2010 Inc. 500 list of fastest growing private companies in the U.S.

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Media Contact:
Vinnie Fiordelisi
3Cinteractive
561-443-5505 x158
vinnie@3Cinteractive.com