The Other Side of the Coin

Posted on Thursday, Aug. 8th 2013 by 3Cinteractive in The Internship

The Internship During the last few months, our Boca Raton and Eugene offices were refreshed with an influx of young, bright and energetic people. The Interns.

Like everyone else at 3Cinteractive, I’ve seen blog posts from many of them telling their experiences, challenges and insights, but not so many posts from the people they report to. I decided to fix that and write a blog post about our awesome interns, from the other side of the coin.

The Internship

A few months ago, our CEO John Duffy told me about this year’s Internship Program and he asked me if I was interested in having interns work in my department, Software Development. I immediately accepted the challenge.

Nearing the starting date, I was really looking forward meeting with them for the first time. It was my first time managing interns and I didn’t want to let them down.

I take working relationships very seriously, both within or outside my organization. I believe healthy, honest and open relationships are the cornerstone of a good workplace and interns are no exception.

I was aware this was probably their first time at a real job and as such, it was going to be special. I wanted to set the bar really high both for them and for myself.

The First Days
The interns’ first day finally arrived and I met with these two bright girls, software development interns Carey and Haley. There was excitement in the air as we started to talk and get to know each other a little bit more. I asked them about the collaboration of technologies we use. Some they knew, but many they didn’t. I thought to myself, “Ok, there’s a lot of work ahead, but this is going to be fun!”

At first, I tasked them with documenting one of our ongoing projects, a migration from the old Source Code Repository to the new one. A day latter, a new and shiny page was created by them to track the efforts. The project needed collaboration between our three offices (Boca, Montevideo, Eugene) and a shared page was the perfect method to achieve it. A few days later, the migration efforts started moving at a steady pace and now all the critical projects have been moved to the new repository. Their help really played a role in moving the project forward.

The Internship

The Internship Experience
During the program, I wanted our interns to have as much exposure as possible, as this was a once in a lifetime opportunity to work elbow-to-elbow with very talented and experienced professionals from day one. I involved them in many projects such as helping teams from our department and others with documentation, as well as shadowing and helping a few of our developers on their daily projects. I received positive feedback from both sides about these types of interactions as everyone learned something from the other.

I invited them to all sorts of meetings and demos within our department and other departments as well; ranging from the more exciting ones where cutting edge technologies were discussed and applied, to the more boring ones where we were planning a routine release.

The Rest of the Pack
I also had a very fluid relationship with other department’s interns, in a more informal way at first such as at lunch, crashing their working area (“The Cage”) and random conversations in the hallway. These relationships grew into more formal in meetings later as I helped them moving forward on some of their projects. I was delighted to see that my interns were not the exception as there was also a lot of very promising talent working in other departments.

The Big Projects
The interns split into two teams as part of their Scrum training. Each team was tasked with a project and they used the Scrum methodology to execute it. The first team undertook the daunting task of migrating our internal wiki pages into our new platform in the cloud. This was a huge task involving hundreds and hundreds of pages and documents and there was always the challenge of missing something. They did a great job leveraging some automation tools but also a lot of manual data migration to make sure everything was tidy and well organized.

I got involved mostly with the second team who were tasked with something completely different. They were going to try to find patterns in one of our program’s logs by leveraging Big Data technologies. It was a very exciting project involving new technologies, but it wasn’t easy.

In fact, it was very, very hard. That didn’t seem to discourage them in any way though. You could see them buzzing around discussing strategies, meeting with our COO Mark Smith to better understand how the program works, and making sense of the data it generated. They demanded bigger and more complete data sets to better analyze the information contained within them and asking questions to anyone who could give them even a tiny bit of insight about the program. It was fun to watch.

What was even more fun was to see the results of this process. They actually found patterns on the data they analyzed and unveiled information that could greatly improve the program’s success. They presented their findings in a very crowded demo which included most of our senior staff in attendance who asked them questions as if they were senior analysts with years of experience. I must say, they really looked and acted like they fit the part.

Our Tiny Little Project
On the last days, I worked with my interns on a small yet exciting little project aimed at metering the time it take for an SMS message to move in and out of our platform.

It was very fun as they touched many different technologies that were novel to them and they got to commit real source code in the company’s code repository. They succeeded at making a working prototype and I’m pretty sure we can extend their work to make it part of our platform monitoring system in the future.

It Runs in the Family
During the last four weeks of the internship program, my son Juan also joined the intern team, reporting to the technical solutions department and working on the Big Data project. It was a terrific experience for me to see him working alongside other interns and coworkers on their projects and to see him dealing with a completely new environment.

I couldn’t be more proud as a father and grateful to 3Cinteractive for allowing my son to be part of such an amazing experience. I’m sure the positive impact the internship had on him will help him in his future career and projects.

The Aftermath
Now that the 2013 Internship Program is over, I feel a little bit of sadness. I can only hope some of our paths will cross again in the future. But fundamentally, I have a tremendous feeling of accomplishment as I witnessed the positive influence our company, especially our people, made on these young professionals.

Now think about it for a second. The interns, with just a few months of experience, were able to take a stab at two very challenging problems, work as a team, and succeed. Not only that, but they were able to make solid public presentations of their progress and findings and ace the most unnerving Q&A’s.

I feel I’ve been part of something larger than me, something special and purposeful.

About The Author:

Alex GAlejandro Guerrieri is the senior software architect at 3Cinteractive, where he directs the organization’s software development efforts at the Boca Raton, Eugene, and Montevideo offices. Guerrieri has over 16 years of experience in software development.

It’s A Wrap [VIDEO]

Posted on Wednesday, Aug. 7th 2013 by 3Cinteractive in The Internship

The Internship It’s been a great summer with our interns and their hard work has paid off. Check out this video as our interns reflect on what they’ve learned and share their experiences here at 3Ci.

Up for the challenge? Stay tuned for more information on our 2014 Summer Internship Program. Check out pictures at

Anything But A Normal Experience

Posted on Friday, Aug. 2nd 2013 by 3Cinteractive in The Internship

The Internship As a soon to be sophomore in college, I have had limited work experience. After showing my Mom around 3Ci, she is convinced that I do not understand what a “normal” job at a “normal” company is because this unconventional office environment and open accessibility to all employees is anything but normal. Throughout my internship I have gained insurmountable amounts of knowledge through Scrum projects and departmental work and have seen new perspectives on several topics, ranging from entrepreneurship to software development.

The Internship

Aside from working on our Scrum projects, each of us interns works in a department of the company and has responsibilities within that team. With the Software Development team having such a broad range of tasks, I have been able to jump around multiple projects. Juggling several at once and contributing in any way that I can, whether it be taking notes at meetings or researching relevant information. I have enjoyed working on the more hands-on projects that include implementing automation scripts in order to increase the efficiency of our intern project, compiling a relevant and up-to-date API directory for reference, and creating User Guides for programs with very complex logic that were written for specific clients.

The Internship

As a computer science major with a more technical than business background, it is great to be immersed in both aspects of development in such a collaborative environment because I get the chance to write code while also learning where my hard work fits into the bigger picture. My boss and 3Ci’s senior software architect, Alex Guerrieri, has helped me connect with his team and has introduced me to tools like Talend and Jenkins, which I probably would never have come across myself. He has also given me several interesting projects that will expand my technical skills while helping the company. One of the projects that I am currently working on with another intern is to write code that documents time stamps of when text messages were sent to a phone number, acknowledged by that user, and received back to our servers using HTTP Requests in order to determine if there are delays and where they are occurring. In addition to Alex’s guidance, I have acquired new skills from Vlad, a senior java developer who I have been lucky enough to shadow during my time at 3Ci. I could not be more grateful for his mentorship because it gave me personal one-on-one time with a great developer. He let me assist him in writing bash scripts, expanded my overall knowledge on servers, and helped me learn how several pieces of the puzzle fit together. More specifically, I learned about Jenkins, an open-source continuous integration server, and how all developers push their code to this centralized location. If one developer’s code changes on their own machine and is pushed to Jenkins without performing necessary test cases, it can severely alter or even break the entire “puzzle.”

On top of the tangible achievements I have been a part of at 3Ci, one of the key elements that I will take away from this experience is learning about the responsibilities and perks that come with relying on team members and having others rely on me for help, feedback, encouragement, and overall guidance. It has been wonderful getting the opportunity to work on such a broad range of projects with employees who all come from different backgrounds and are so enthusiastic about this internship program.

About The Author:

HaleyHaley Lenner is a software development intern, learning about the various tools that the Development Team uses to create the best experience for 3Ci’s clients. She is entering her sophomore year at The University of Southern California and is studying computer science.

How A Chance Field Trip Changed My Life

Posted on Thursday, Jul. 25th 2013 by 3Cinteractive in The Internship

The Internship I was introduced to and hired by 3Cinteractive in a very unusual and unorthodox way.  Earlier this year, I had the chance to take a field trip with my fellow high school computer students to 3Ci.  The session was extremely informative, and we not only learned a lot about 3Ci from their top executives, but they learned a lot about us.  After hearing about my accomplishments and strong interest in computer software, 3Ci’s CEO John Duffy came up to me at the end of the meeting and asked, “What are you doing this summer?  Do you want to be an intern here?”  Of course I said yes!

The Internship

Being an intern who just graduated from high school has been a challenging but also very rewarding experience.  Getting an internship at such an early stage in your career is rare, let alone one at a company as amazing and innovative as 3Cinteractive.  At first, I was very nervous to start my position here.  I asked myself, are my skills good enough for this job?  Can I live up to what is expected of me?  Are the other interns going to respect and be able to work with someone who has not yet stepped foot in a college classroom?  Fortunately, within the first week, I was reassured that I had made the right decision in accepting the internship.  This company is unlike any other that I have ever heard of.  Everyone here is super friendly and helpful, and also incredibly smart.  They don’t judge anyone based on the schooling they have had or how old they are.  Everyone here knows that each employee has a different skill set and can contribute to the company in their own way.  Putting a team’s strengths and weaknesses together is really what makes product development work, and 3Ci is a prime example of this.  On top of that, 3Ci also has a very diverse range of developers and employees.  I have been in meetings with people who live in places from New Jersey, all the way down to Uruguay, with a strong representation of both genders and several unique cultures.  The processes and tools being used here are truly remarkable in how successful and diverse they are, and I know I am learning from the best of the best.

The Internship

I am participating in projects that are really affecting and benefitting the company as well.  I have had the opportunity to watch other software developers do their work and code applications, and give them insights on it.  I have done research and documentation for some of the teams that are going to make a huge difference in their final project. And I have been working on a Big Data project with several of the other interns that could potentially have a big impact on the company.  These projects have also affected what I want to do in my future pursuits.  Big Data is something that I had never heard of before this job, but now I’m thinking about spending the rest of my life working with it.  Talk about a change of direction!

Despite being such a young intern, I know that I am making a difference here at 3Cinteractive.  This summer has been one of the best experiences of my life, and will be one I will be constantly looking back on as I go forward to college and my career.  3Ci has really set the bar for any internship or job I may have in the future.  I will also now have valuable business and working experience that is practically unheard of as a freshman in college when I go to Georgia Tech for the first time this fall.  But most importantly, the skills I have gained and the people I have met at 3Ci have really proved to me that I can be successful and happy in this world.  I can’t wait to see what the future has in store.

About The Author:
Carey Carey MacDonald is currently interning with the software development team documenting projects and helping improve current systems. She is entering her freshmen year at Georgia Institute of Technology and is studying computer science.

Insights from a 3Ci Original: Do Important Work for World-Class Clients

Posted on Tuesday, Jul. 23rd 2013 by 3Cinteractive in The Internship

The Internship My time here at 3Cinteractive has been many things, but most importantly it has been one of both personal and professional growth.  I have been exposed to everything from the Scrum methodology to marketing in the mobile industry.  I was nervous at first but the entire Marketing team has been so welcoming and willing to help me learn!  When I was first offered this internship opportunity I have to admit, I was very eager to work for one of the original six members of the company. In addition to the three cofounders, three other employees have been with the company since its beginning including vice president of marketing, Jeff Michaud. Jeff’s dedication and passion for this company are evident in everything he does here so I was excited for the opportunity to sit down with him specifically to learn more about what the journey to this point has been like.

Insights from a 3Ci Original

Nicole: What is it like to watch 3Cinteractive grow from the ground up? How do you feel when you reflect back on the beginning days of this company?

Jeff: We worked really hard, with our heads down, spending as little money as possible, not even sure if this would become a sustainable business. As we grew we would have events at the office and I would look around and think, ‘all these people work here?’ It’s pretty unbelievable.  But it’s been exciting and I’ve never learned as much as I have or have grown so much since we started this company.

Nicole: How do you think 3Cinteractive’s core competencies play in to their success today?

Jeff: I think they all sort of feed in to each other and that one doesn’t really exist without the other.  When we started the company, the only thing we really had was our culture and the focus on our personal and professional growth as we tried to figure out mobile. That, to me, is the core foundation of everything we do here; nothing exists without that.  Duff (John Duffy, 3Ci CEO) always says if we started a flower shop, it would be the greatest flower shop in the history of the world with the team we have.  After the culture, doing important work for world-class customers is key to building a sustainable business that generates profitable revenue. Finally, more important than the core principles themselves is the focus and discipline to stay on and stick to them. That is a core part of the company’s success.

Nicole: What do you look for when hiring people to your team?

Jeff: Bill Belichick and the Patriots have a philosophy around acquiring a certain type of player to fit their system.  They look for people who have the right attitude, people who are hard working, talented, coachable, and someone who has passion for the sport. These characteristics fit a lot of the dimensions of the people we have always looked for here at 3Cinteractive.  And so, I tried to model my team after that and then really stayed focused on developing them to get better everyday.  Going back to our core principles – being a coach and a mentor to help them achieve the things they want to do, to help them aspire to something after 3Cinteractive, all the while keeping an eye on the future of this company.

Nicole: What makes 3Cinteractive special in this still undefined mobile industry?

Jeff: First and foremost, the quality of the people we have.  It is unquestionably the biggest factor in the success of this company thus far.  Second, would be our approach to mobile, in general.  What we try to focus on is doing things that are measurable and impactful for our clients, and ultimately for our business. We never focus on the technology.  We focus on our clients and the ability to drive impactful results for them and we do this through long-term partnerships.  I think this has put us in a different class than most of our competitors.

Nicole: In your opinion what are the biggest market challenges of the mobile industry?

Jeff: I think creating that trustful relationship between the consumer and the brand is the biggest challenge we face.  Since everything is moving towards big data, having the ability, as a brand, to leverage that data to provide real value to the consumer – all while, being open and transparent about the data they are collecting, and why – is very important.  If trust between brands and consumers doesn’t exist, and consumers don’t understand the value they are getting – they won’t be willing to share personal information.  That could really stifle the growth opportunity that the B2C brands and the mobile industry have in general.

About The Author:


Nicole Marmion is currently interning with the marketing department and is working on mobile consumer behavior research. She is a recent graduate of Florida Atlantic University with a degree in Psychology.

Mobile in a Disaster: Technological Swiss Army Knife

Posted on Thursday, Jul. 18th 2013 by 3Cinteractive in 3C Insider

Mobile in a Disaster: Technological Swiss Army Knife
Organizations are continually refining their disaster recovery and business continuity plans but for companies along the eastern seaboard, summer is a time for concern for tropical weather events. The National Oceanic and Atmospheric Administration (NOAA) is predicting that of the potential 13 to 20 storms, somewhere between 7 and 11 of them could become hurricanes. Super storm Sandy awakened many in the northeast to the fact that such disastrous storms can retain their impact over many hundreds of miles at sea before striking land. So how has the mindset for the role mobile plays in recovery changed? A recent study by AT&T revealed some interesting statistics concerning small businesses and how mobile plays a role in security and continuity practices. A resounding 87% of the executives surveyed responded that they have a continuity plan to respond to security or disaster events. Almost two-thirds of the executives include wireless capabilities as part of this response.

The benefits offered by mobile devices in a disaster are huge. Voice can be leveraged to reach individuals in real time, applications to track storm progress, shelter information, GPS, etc. SMS messaging can be used in a variety of capabilities, and can be more reliable (the FCC recommends using SMS over non-emergency calls to help avoid network congestion). Messages prior to an event can keep employees informed about closings, procedures, etc. SMS can also update management on life/safety issues. At 3Cinteractive, one customer utilizes the SMS feature of our platform for calling tree purposes after an event. Their employees can respond to a short code with their ID number and status, without the need for a voice call (SMS can be more reliable than voice in a disaster). South Carolina’s Emergency Management Division has a simple yet effective page that expands the boundaries of conventional thinking for a mobile device. Use it as a flashlight, find other family members with GPS tracking, what are the current gas prices and traffic in your area, as well as how to perform CPR and administer first aid.

Mobile does however have some dependencies that are irrefutable. Power will always be an issue, so spare batteries and car chargers should be included in any employee toolkit. Infrastructure damage also remains a challenge. When hurricane Sandy struck, 25% of all cell towers were knocked down in ten states.

Bring-Your-Own-Device (BYOD) has also changed the recoverability window during a disaster. Where we once depended on corporate assets and office infrastructures to recover, the same devices used by employees at home are now in many cases their work assets. This shift can lower the priority of an office building recovery as long as the core data and applications can still be reached. Business can continue, but good backups of data and even temporary caching of critical data are necessary for the strategy to be successful.

Weather events are not what they used to be. As our populations remain dense, the impact and devastation can be severe. The good news is that our mobile devices offer access, communication, and most importantly real time information about assessing our respective current situations. If power sources and infrastructure can endure after life/safety issues have been addressed, business continuity objectives will continue to see lengthy recovery times decrease.

About The Author:

3Ci's John Ceraolo

John Ceraolo is the chief security officer at 3Cinteractive where he directs the organization’s enterprise risk management, business continuity, and information security. Ceraolo has been leading security initiatives within global organizations for over 20 years.

What We’re Up To [VIDEO]

Posted on Thursday, Jul. 18th 2013 by 3Cinteractive in The Internship

The Internship Our interns have been busy and they’re having fun! Check out this video to learn about some of their responsibilities and the projects their currently working on. Stay tuned for more videos from their experience and check out pictures at