3Cinteractive helps mobile clients and carriers get in on ‘one of the most phenomenal business opportunities in the history of technology’
This sponsored post originally appeared in VentureBeat on July 16, 2013.
CEO John Duffy of 3Cinteractive knows that mobile is big. But how big? In this video from our 2013 Mobile Summit, Duffy talks about how 3Cinteractive works with their customers and the big mobile carriers (AT&T, Verizon, Sprint, and T-Mobile) to prevent user churn and protect the carriers’ investments in their technology.
Oh, and help both customers and carriers get in on “one of the most phenomenal business opportunities in the history of technology.”
From the moment I stepped foot through the doors at 3Cinteractive, the concepts I learned during my undergraduate and graduate studies suddenly came to life. The time and effort I had invested in academia became clearer than ever before as I became involved in my internship. The freshness of the urban décor awakened my senses recalling my human resource studies and the agile scrum project management methodologies us interns have adopted summoned experience from my leadership and project management courses. As the Product Owner of the Big Data Research Project team, our findings and greater understanding of 3Ci’s innovative endeavors put into perspective my media and culture course as my team and I continue to unveil the current and future technological impact, trends and opportunities for businesses being developed on a globalized scale. Coming into this experience, I knew to expect the unexpected. Little did I know, the takeaway was far greater than I could have imagined. Merely scratching the surface of the full impact this experience has had on me personally and professionally, let’s dive in a little deeper.
With a background in marketing as well as mass communication and media management, stepping into the technological realm, where my interest lies, brought about new challenges and revelations. I have had minimal prior exposure to the actual execution of developing technological products or seeing it through its life cycle. This internship has definitely sparked interest in taking steps to further immerse myself in areas I was much less familiar with.
Stepping into the product ownership role of the Big Data Research Project and managing a diverse set of individuals with technical backgrounds has definitely challenged me. At times, I felt like I stepped into a different country where everybody spoke the same language but me. It was not only a humbling experience, but an enticingly challenging one! Typically, some sort of preparation is essential for me to tackle the task at hand but as we took on the job, we found that our main common ground was the blank slates we all came in with before diving into the wonderful world of big data.
Interning at 3Ci has enlightened me from an entrepreneurial standpoint as well. I’ve been exposed to the inner workings of running a successful and innovative technology company. From a student perspective, growth and learning opportunities are to be expected in my day-to-day interactions as my team and I collaborate with top executives and experienced professionals to carry out the vision of our team’s Big Data Research Project. From a less technical standpoint than some of my team members and fellow interns, my role at 3Cinteractive has allowed me to gain new insights and interpretations of my studies. This has not only allowed me to apply my knowledge more efficiently and effectively, but to also develop a passion to continually dig into the wealth of information I am discovering.
When I stop and look at where I am at in my current knowledge and experience compared to when I started the internship, I’ve learned so much within my short time here. Learning everything from entrepreneurship, client operations, data analytics and project management to these “new languages”, all this experience is priceless. I have concluded that the broader spectrum of learning comes from experience. Each day presents its own set of challenges and new opportunities for growth, not only in a professional aspect but personal sense as well.
About The Author:
Karolina Bazua is a client operations intern, learning how to utilize new tools and technologies to assist in updating client mobile websites and processes. She is a recent graduate of Lynn University with a M.B.A. in mass communication and media management.
During my time so far here at 3Cinteractive, I have learned several invaluable lessons that I will carry with me no matter which professional field I end up in. Already, I have learned unique business strategies, such as Scrum methodology, which can be implemented across many areas of business. Using the Scrum method, I collaborate with my team each day to work on our internship project. We work towards short-term objectives to reach our end goal that will benefit the company in the long run. Between the daily meetings with our Scrum team and project deadlines, I’ve learned time management skills. I’ve discovered various web time management tools such as Kanban and Jira that make it easy to stay organized to keep myself on track. Teamwork and time management aside, what I’ve learned from my mentors on the product team has been incredibly valuable.
From day one Sue Marmion, my mentor and 3Ci’s vice president of product management, along with her entire team, took me under their wing and involved me in meetings, research reports and other important projects. I had the opportunity to sit down with Sue the other day to ask her a few questions about her work. Here is what I learned from her:
Q: What do you enjoy most about your career here?
A: The progressive environment! Everything in the office revolves around a high adoption of cutting edge methods and techniques. For example, our agile methods provide the autonomous work environment I work in daily. The people here are great too!
Q: How do your past roles tie into your current job here?
A: I believe everything that I have done before supports what I do next. My previous experiences that have ranged from the more traditional roles in previous jobs to the newer agile type roles I have here. Being in the automotive industry before 3Ci, greatly enhanced my beliefs in reinventing customer engagement.
Q: What do you look for when hiring people for your product team?
A: The three things I look for are: experience, attitude, and capability. I have always believed that business quotient plus emotional quotient outweighs IQ! Life is more than book smarts, not saying you should not be book smart though.
Q: What do you think of the workspace and culture here?
A: The office is fresh, young, casual and really sets the right tone. The office itself helps keep all the positive aspects in the culture; however, the main attitude of the company is driven by its people.
Q: How were you able to quickly adapt to the work environment at 3Ci?
A: I spent the first two weeks asking the same three questions to a bunch of different people in the office, in order to parachute into the existing industry and make a positive impact quickly. Those three questions were: What does the product team do well? What are the biggest pain points? And, how can I add value?
About The Author:
Jake Spooner is currently interning with the product development team and is assisting with projects and product research. He is entering his sophomore year at Florida Atlantic University and is studying business management.
Not convinced your company needs a mobile website? Take a look at this case study from one of our clients on how they successfully deployed an interactive mobile web application to better engage their customers and increase reservations across all their restaurant brands.
3Cinteractive (3C) works with one of the largest, multi-branded restaurant operator in the world. They own and operate thousands of restaurant locations throughout North America. The client generates billions in annual revenue across their multiple, full service restaurant chains.
The client desired a highly interactive way to engage their customers via mobile to more easily book reservations as well as provide menus and nutrition and location information. They also wanted to give customers a way to sign-up for restaurant news and provide them eGift cards, coupons and other promotional offers.
3C rebuilt mobile web applications for all the client’s brands, and through our cloud-based Switchblade™ platform, integrated into the client’s back-end systems, providing a feature-rich user experience for all device and screen types. Switchblade also integrated with the client’s 3rd party reservation system, OpenTable, enabling consumers to book reservations directly through the mobile web application.
• The client currently receives over 12 million mobile webpage views per month
• The mobile web applications are helping to improve mobile SEO and have increased reservations across all the client’s brands
• Through the integration, the client has been able to reach out to a wider customer base because of the convenience the service provides
• The client can now provide their customers with the desired information, on any mobile device, in context, when it is needed
To find out how 3C’s mobile platform can help you drive better consumer engagement and measurable results, please click here.
Voltaire once said, “History must be written of, by and for the survivors.” So here we are, in the midst of the mobile revolution and for those of us who suffered through the “security renaissance” period of desktop attacks, the hope would be that history is driving better practices from mobile users. What better way to gauge this than with a survey! The CTIA commissioned Harris Interactive to conduct a survey in November of 2012 concerning the habits of mobile users regarding the security of their devices and their desktops. A sample of over 1,500 adults (18+) were asked a variety of questions on the security of both platforms. The biggest takeaway from this survey is arguably, we still have a lot of work to do – particularly in reaching younger consumers – that security matters even more so on mobile devices than on desktops.
The good news is the report supports the notion that mobile consumers are open to this fact. The bad news is the industry needs to get this message out effectively, otherwise we’ll repeat our history of being “burned-to-learn” when it comes to security. Recall the days of how a new champion was born everyday who ignored CSO’s warnings to backup data, use antivirus, and strong passwords. Once they were personally impacted, they usually were preaching from the hilltops about the importance of security. The Harris report for the CTIA shows us that not much has really changed. Here are some highlights from that report:
Cybersecurity for mobile devices is viewed differently than for desktops. Only 19% of the respondents viewed their mobile device as a computing tool, while over half viewed it as an “all-in-one” entertainment/social platform. The majority acknowledges they are vulnerable to attacks, yet security is just not viewed the same way. It could be that mobile devices have redefined what “real time” means, blowing past desktop-centric conventional thinking. At their own peril, consumers don’t appear to realize this also means attacks can happen with the same velocity.
Consumers know they need to keep mobile devices safe, but this doesn’t translate into action. Only half of the respondents use a PIN or password to protect their mobile device, while at the same time nearly one in five consumers lost their smartphone in the past year. Less than half use an application to lock/locate/wipe their device if lost or stolen. Probably most surprising in this category is that two-thirds of the respondents don’t use antivirus on their mobile platforms, but over 90% use it on their desktops. Malware on mobile devices is on the rise, up 79% from 2012 for Android malware activity alone.
Consumers want to do what’s right, but don’t necessarily know how. Another interesting result from the survey was how respondents became more self-aware just by being a participant. Mobile device owners in the survey on average were between 22%-36% more likely to add a PIN and antivirus software just by being asked survey questions. What did they say would prompt them into action? The preference by nearly a third of all respondents was either anecdotal evidence of a security issue from a friend or family, an app update reminder from their anti-malware software, or a tutorial on how to load protection software.
In short, the answer lies in the very nature of how mobile consumers are communicating every day, via some form of social media. We are clearly moving away from the “let the operating system and security software do it all, it knows best” to a more intuitive approach of “show me how to do it and I’ll take care of it.” This may very well define the disconnect between desktop protections versus mobile. Over the decades, the desktop protection evolution moved from pricey packages that involved heavy user involvement to nearly everything coming loaded with the operating system or already loaded on the device. Most mobile devices have not come loaded in the same way and instead leave the consumer with the choice, which in some ways puts us at square one.
We seem to have left the days of “Are you sure? (Y/N)” and have aligned more with “Whenever you get a chance”. While this is certainly not going to slow the mobile revolution that continues today, it will impact the consumer experience and needs to be addressed. We can start with socializing testimonials, emphasizing what the impact of a cybersecurity issue means to the consumer. Suggest multiple methods (defense-in-depth) for security, not just one solution.
Lastly, we should leverage social media channels to keep the message fresh and in line with what the consumer will respond to more readily. For those that have survived the history of desktop security issues, we owe it to the future to do it better this time around.
About The Author:
John Ceraolo is the chief security officer at 3Cinteractive where he directs the organization’s enterprise risk management, business continuity, and information security. Ceraolo has been leading security initiatives within global organizations for over 20 years.