Boca Raton, FL – (4/13/2007) – Within the first few months of announcing a strategic partnership, Pop2Life Creative Marketing & Promotions, and 3Cinteractive, a full service mobile marketing application service provider, launched several highly successful mobile marketing initiatives with a variety of major entertainment brands. Clients taking advantage of this new power duo include Hot 97 Radio in New York, Atlantis – Paradise Island, and currently Warner Brothers Records (in conjunction with a major radio promotion to launch the new, highly anticipated album from Linkin Park). In addition, the companies successfully introduced their joint venture “P1SMS,” a revolutionary mobile music sales and marketing product that is poised to transform the consumer experience with mobile music.

“Extending our promotions experience to the mobile medium has become another powerful tool
for our clients,” says Pop2Life President and CEO, Eric Murphy. “This partnership has helped
Pop2Life continue to do what we always do… take it to the next level! And now, as we roll out
P1SMS, we are quickly realizing how powerful it will be for radio and the music industry.”

“Our partnership with Pop2Life has been a tremendous success,” says 3Cinteractive President
Mike FitzGibbon. “Leveraging the power of our mobile content delivery platform and
Pop2Life’s expertise in promotions and marketing gave us the ability to create unique and
compelling campaigns for a number of powerful brands. Now, it’s game on with P1SMS!”