3Cinteractive Blog

Boca Raton, FL (PRWEB) – 3/24/2008 – South Florida radio executive and media promotions innovator, David Ross, recently joined 3Cinteractive as an investor and Board Chairman. Mr. Ross, a well respected and successful radio and media visionary will help guide the mobile marketing service provider’s new media efforts, merging traditional advertising media and values with new interactive mobile technology.

Mr. Ross entered the radio broadcasting business in 1972 as an advertising executive and moved into station, cluster, and group management, setting the trail as one of the first radio consolidators. During his 36-year media career, David created, built, and operated clusters of radio stations around the world, including legendary Top 40 powerhouse WHYI-FM Y-100 in Miami. His innovative promotional style and use of cutting edge technology has been a key driver towards the tremendous success rate of his operations. Ross’s consultation into third world media operations has earned him a unique reputation, and is credited with building out the first privately held broadcast media in the Bahamas. His experience includes concert promotion, wireless media, and mobile.

Mr. Ross was a shareholder and partner in 14-station radio group, Metroplex Communications, Inc., which was sold to Clear Channel Communications, Inc. in 1994. From 1994 to March of 2006, he served as an officer in the public company known as Clear Channel Worldwide, operating a highly successful division of 32 radio stations and a marketing / concert promotion company.

“We are very excited to have David join our company,” said John Duffy, 3Cinteractive’s CEO and founding partner. “Our technology allows brands to engage 250+ million consumer’s in the US. Mobile marketing is in the process of becoming a direct extension of traditional marketing methods and David will help guide us as 3Ci continues to support agencies and brands in the form of an advertising support agency. His role as Chairman includes the creation of an ‘all star’ advisory board consisting of a diverse group of top banking, media, sports, and business executives chartered to help guide the company and its management team through the rapidly changing and dynamic world of wireless, where 3Ci is experiencing dramatic growth.”

“I strongly believe that mobile marketing is quickly becoming the most personal, unique and cost effective way for brands, media companies and advertisers to establish direct interactions with consumers,” said Mr. Ross. According to Mr. Ross, “3Ci has developed a powerful and yet easy to use mobile technology platform and I am very excited to invest in the company and join the team. 3Ci’s goal will be to become a mainstream new media solutions provider in the mobile marketing space, providing more than a technology platform. Our executive management team has a plethora of diverse experience including telecommunications, financial transaction processing, IVR, and traditional media. The result is a one-stop ’boutique’ approach to demystify the mobile ecosystem, providing ‘partnerships’ with our client base. No other US application service provider has this breadth of experience.”