3Cinteractive Blog

Boca Raton, FL (PRWEB) – 6/30/2008 – 3Cinteractive, a leading creative mobile marketing company, announced it is powering the innovative consumer awareness campaign for the HD Digital Radio Alliance. The expanded marketing campaign is aimed at accelerating the adoption of HD Radio. The Alliance is featuring a text messaging call to action in more than half of all of its radio ads nationwide.

3Ci’s mobile messaging platform is creating real-time, measurable conversations with consumers by promoting listeners to “Text UPGRADE to 34343”. “By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we are activating a whole new category of catalysts,” said Peter Ferrara, President and CEO of the HD Digital Radio Alliance.
Radio ads within the new $57 million, 13-week marketing campaign are running in 100 markets on more than 700 stations. A full 65% of the radio ads invite consumers to text UPGRADE to 34343 with the remainder issuing the familiar call to action to visit www.HDRadio.com.

“The addition of mobile marketing and direct texting conversations with consumers, will take our ‘It’s Time to Upgrade’ message to a new level,” said Diane Warren, Executive Vice President of the HD Digital Radio Alliance. “We are delighted to be working with 3Cinteractive to combine the frequency and reach of radio advertising with the information sharing and relationship building mobile marketing provides.”
“The importance of creating an instant, two-way relevant mobile conversation between people and brands or media is absolute. This promotion enables HD Radio to engage, activate, and raise consumer awareness that will ultimately increase acquisition and retention,” said 3Ci’s Chairman David Ross.
According to m: metrics: “The mobile advertising market has matured considerably over the past year, and is no longer a novel addition to media planners, but rather a key component to an interactive campaign. In a relatively short period of time, mobile has evolved into a legitimate medium, with the world’s leading brands, from Coca-Cola to Procter and Gamble, investing big bucks into the potential for advertisers to have a one-to-one relationship with the consumer.”

- Jeff Michaud