22 year healthcare industry veteran joins 3Cinteractive to lead healthcare unit
Boca Raton, FL– (PRWEB) August 4, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Barry Hix as general manager of healthcare solutions. Hix is a healthcare executive with over 20 years of experience in the pharmaceutical, healthcare delivery, and medical device industries.
3Ci currently provides mobile solutions for some of the most respected names in healthcare, touching millions of patients a month. Hix will oversee 3Ci’s efforts to assist its healthcare clients to deploy mobile communication technology into healthcare markets to support clinical, operational, and commercial priorities.
“Barry has a deep understanding of the challenges facing healthcare and the role mobile communication can play in supporting and accelerating brand strategy and healthcare operations,” said Mike FitzGibbon, 3Cinteractive’s co-founder and president, “His addition solidifies our ability to deliver the best mobile solutions to healthcare.”
“Effective communication is fundamental to solving the challenges in healthcare related to access, diagnosis, intervention, and behavior modification,” said Hix, “With effective communication, we can deliver patients to the clinic, to intervention, to a therapeutic threshold, and to a desired clinical or economic outcome. Moreover, our most important intervention tool is already in the hands of our healthcare professionals, our patients and our communities in the form of their mobile device.”
Most recently, Hix was the founder and executive director of the Hix Group, a healthcare consultancy that 3Ci has been a client of for the past year. Before the Hix Group, Hix served as general manager and executive vice president at DJO/Empi, a Blackstone owned medical device company focused in orthopedics and rehabilitation. Prior to leading Empi, Hix served as a consultant to pharmaceutical manufacturers, medical device companies and health systems while president of Beyond Four. Preceding his time at Beyond Four, Hix served as vice president of strategic alliances for HealthSouth. Hix began his career at Merck & Co., where he held multiple positions in the company’s sales, managed care, and PBM (Medco) divisions. While at Merck, Hix was recognized for developing marketing strategy for reimbursed or managed markets across Merck’s acute and chronic product portfolio.
3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration. 3Ci ranked 28th on the 2010 Inc. 500 list of fastest growing private companies in the U.S.