3Cinteractive Blog

New National Wireless Service Provider Leverages 3Ci’s Switchblade® Platform to Power Messaging and Voice App Infrastructure

Boca Raton, FL - January 19, 2010 — 3Cinteractive®, an industry-leading mobile marketing and technology firm, announced that it has been tapped by the new wireless service provider Simple Mobile to power its SMS network infrastructure and voice-enabled customer service applications.

Simple Mobile is a highly regarded new brand in the unlimited wireless service market and is rapidly making its mark in this high growth segment by featuring savvy branding, a compelling talk, text and data consumer offer with a B.Y.O.P. (Bring Your Own Phone) approach to its service. As the name implies it is “SIMPLE”; the customer places a Simple Mobile SIM card into one of the 180+ approved GSM phones and obtains unlimited national voice and text and a complete spectrum of web services at extremely low prices.

3Ci’s Switchblade® platform will enable Simple Mobile to use IVR and SMS to automate customer service; allowing its customers to activate new subscribers and SIM cards, obtain account balances and add new services to existing plans. Activating wireless service via SMS is cutting edge technology and will allow retailers to set up Simple Mobile service quickly and easily without having to put customers through other traditional and more chaotic methods.

“3Cinteractive is extremely focused on delivering enterprise-class solutions like this‚” said 3Ci COO, Mark Smith. “This is another great example of a successful integration by our Carrier Integration Team and of 3Ci’s ability to deliver our mobile platform services to the MVNO market.”

About 3Cinteractive
3Cinteractive (www.3Cinteractive.com) is an industry leading mobile technology firm. 3Ci helps companies develop and deploy powerful mobile strategies and increases the effectiveness of initiatives already in progress. Our enterprise-class platform makes it possible for clients to access billions of mobile users worldwide‚ regardless of device or network. 3Cinteractive’s mobile solutions help companies solve business challenges, increase revenue, streamline processes and thrive in the digital marketplace. 3Ci’s technology and services platform includes a suite of SMS, MMS, WAP, IVR and Mobile web applications - as well as carrier implementation, campaign management, and compliance/audit management services. 3Ci is an active member of the CTIA and Mobile Marketing Association, and is listed as one of the top ASPs by the Common Short Code Administration.

Contact:
Jeff Michaud
561-443-5505
jmichaud@3Cinteractive.com

About Simple Mobile
Simple Mobile‚ is, well, simple. The hottest new unlimited wireless service, outstanding products, and absolutely no compromises. Simple Mobile offers the nation an unheard of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to B.Y.O.P. (Bring Your Own Phone). Customers will immediately get access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, Email and social networks). For more information, please visit mysimplemobile.com.

Contact:
Rich Wong
877.238.7908
rich@mysimplemobile.com