Tag Archive for '3ci'Page 2 of 14

3Cinteractive Powers Mobile Component to Miami Dolphins “Fins on the Clock” Draft Event

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Chris Michaud
on May 27, 2010
in Marketing
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Miami Dolphins'

3Cinteractive recently visited the Miami Dolphins at their training camp facility and Sun Life Stadium, to power the mobile messaging component of the team’s interactive “Fins on the Clock” draft event. Integrated with the Dolphins’ broadcast (television and radio), Internet, and social media draft coverage was mobile polling on every facet of the draft, as well as the charity drive for volunteer hours for the Miami Dolphins Special Teams. In addition, fans were able to text in their comments and questions to the Dolphins’ broadcast crew using 3Cinteractive’s Shoutbox™ platform. The text calls-to-action were also promoted to fans enjoying the draft at watch parties at Bokamper’s and Duffy’s, where Dol-Fans were encouraged to text in their shouts and to vote on a variety of questions about the Miami Dolphins, the NFL draft, and general NFL topics.

Along with using the Shoutbox application, the Dolphins also leveraged the intuitive, easy-to-use features of the Campaign Manager and Campaign Designer features of our Switchblade® messaging platform. The mobile aspect of the event not only made the draft a more interactive experience for fans, but the organization itself enjoyed a significant increase in web traffic and a huge huge spike in hits on their social media properties.

Miami Dolphins Fins on the Clock Poll

3Cinteractive and Jason Taylor Continue to Support South Florida Youth

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Chris Michaud
on May 27, 2010
in Events and Philanthropy
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Jason Taylor, the 2007 NFL Man of the Year and 3Cinteractive Advisory Board member, along with his wife, Katina, were hosts of the seventh annual Jason Taylor Celebrity Golf Classic presented by BankAtlantic. The event began on Sunday, May 16th with a gala dinner and auction at Martorano’s Italian-American Kitchen at the Seminole Hard Rock Hotel in Hollywood, Florida, followed by the charity golf tournament on Monday, May 17th at Grande Oaks Golf Club in Davie. The all-star lineup included Dan Marino (Hall of Fame Quarterback and 3Cinteractive Advisory Board member), Zach Thomas (Miami Dolphins legendary linebacker), and a host of current Miami Dolphins including Ricky Williams, Will Allen, Greg Camarillo, Vernon Carey, Channing Crowder, Brandon Fields, and Lousaka Polite.

Seventh Annual Jason Taylor Celebrity Golf Classic

Jason Taylor & friends at the seventh annual Jason Taylor Celebrity Golf Classic

As one of the founding partners, 3Cinteractive is in its seventh year sponsoring the charity event. 3Cinteractive, through being a member of the South Florida business community and as local residents, has made a commitment to the betterment of area youth through a focus on educational, health, social and community service issues.

3Cinteractive contributes, whenever possible, to charitable groups that are compatible with the philosophy of our company. Contributions range from the lending of resources (print and graphic design, web design) for various charities to sponsorships for events such as the Jason Taylor Foundation Celebrity Golf Classic.

Organizations and programs 3Cinteractive supports include the sponsorship of the Jason Taylor Foundation Charity Golf Classic, the Jason Taylor Foundation — Seminole Tribe of Florida JT’s Ping-Pong Smash, the Dan Marino Foundation, Here’s Help, Kids@Home, the Miami Children’s Hospital — Dan Marino Center, the Chris Evert / Raymond James Pro-Celebrity Tennis Classic, Chris Evert Children’s Hospital, the Cystic Fibrosis Foundation, the AT&T Jeb Bush Florida Classic, and the Children’s Diagnostic & Treatment Center.

The Jason Taylor Foundation is a 501(c)(3) organization whose mission is to support and create programs that facilitate the personal growth and empowerment of South Florida’s children in need by focusing on improved health care, education and quality of life. For more information on the Jason Taylor Foundation, please call 954.424.0799 or visit www.JasonTaylorFoundation.com. Readers can also support the Jason Taylor Foundations’ charitable efforts by using GoodSearch, a search engine which donates 50 percent of its sponsored search revenue to the charities and schools designated by its users, at www.GoodSearch.com.

3Cinteractive to Sponsor Carrier Panel at the 2010 MMA Forum

Published
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Michelle Stone
on May 27, 2010
in Events
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2010 MMA Mobile Marketing Forum

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Kodak, Microsoft, Openwave, and the United Nations Foundation. The MMA Forum will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

John StyersThe 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:

  • Digital: The New, Empowered Shopper and the Experience
  • Converting Prospects to Customers, Strategies for Mobile Commerce
  • Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care
  • Coke’s Under the Cap Promotion and Driving Consumer Loyalty
  • Lessons Learned from the CDC’s Mobile Website, App, and Text Messaging Pilot
  • $50 Million Raised and Climbing
  • The View From Madison Avenue: How Brands and Agencies are Using and Spending on Mobile

3Cinteractive is sponsoring the Carrier Panel on track two, day two. The panel topic is Broader Opportunities of Mobile, Beyond the Messaging, Enabling Mobile Marketing and will be moderated by David Diggs, Vice President of Wireless Internet Development for the CTIA. The panel’s featured speakers are Stephanie Bauer Marshall of Verizon; Sam Hijazin, Head of Mobile Marketing and Advertising for Telcordia; Danielle Lee of AT&T; and Cindy Sullivan of Sprint.

The 2010 MMA Forum will prove to be an industry-shaping event, especially as recent global trends are changing the way we view mHealth and mobile giving — we hope to see you at the Waldorf Astoria Hotel in New York. If you haven’t registered for the event, you can do so through the Mobile Marketing Forum.

Compliance Note: AT&T Auditing and Monitoring Policy Changes

Published
by
Michelle Stone
on May 27, 2010
in Carrier Compliance
. 1 Comment

AT&T recently made auditing and monitoring policy changes to standard and premium campaigns.

Effective May 3, 2010, AT&T is implementing the following changes to its audit process:

  • The scoring system that AT&T has used in the past for auditing will no longer be used. Instead a PASS/FAIL indication will be shown
  • There will no longer be a “three strikes” process with regard to audits
  • An audit will receive a FAIL if a customer-affecting or AT&T brand-affecting issue has been found during the audit, or if the issue breaks any of the MMA CBP guidelines. (A PDF copy of the guidelines is available for download here. Please note that you will need Adobe® Reader® in order to view the document)
  • Root cause analysis (RCA) will be required for all failed audits. RCA will also be required for programs that generate over 25% refund rate
  • Please be advised that IQ Quiz type-content will continue to follow the IQ Quiz Policy, dated December 2009

AT&T will continue to send feedback forms summarizing the failed audit; however, the following changes will occur:

  • A failure in one or more criteria will result in a failed audit which will be considered an “escalation”
  • All failed criteria must be resolved within five (5) business days
  • AT&T will automatically check for compliance following Day 5
  • Any escalation / failed audit not completely resolved will result in closure of the campaign. If a campaign is closed for failure, the customer will have 14 days to fix the issue or risk having the short code de-provisioned
  • AT&T will indicate the reason for closure and change the campaign status
  • No new subscriptions will be allowed immediately; however, existing customers will be able to retain their service
  • AT&T will monitor activity for closed campaigns
  • When a program failure is ‘resolved’, it can be stated within the RCA delivered to AT&T, which in turn will be reviewed for re-activation
  • Failure to comply with this new policy will result in de-provisioning of the entire short code

Please contact your Account Manager or 3Ci Support if you should have any questions regarding AT&T’s changes to its audit process.

Jason Taylor Continues to Support South Florida Youth Through 2010 Celebrity Golf Classic Presented by BankAtlantic

Published
by
3Cinteractive
on May 21, 2010
in Philanthropy and Press Releases
. 0 Comments

FT. LAUDERDALE – Jason Taylor, the 2007 NFL Man of the Year, and his wife, Katina, hosted the seventh annual Jason Taylor Celebrity Golf Classic presented by BankAtlantic on May 16-17, 2010. The festivities began on Sunday, May 16 with a gala dinner and auction at Martorano’s Italian-American Kitchen at the Seminole Hard Rock Hotel in Hollywood, Fla., as the Taylors partnered with celebrity cook Steve Martorano to host an evening of good music, great food and most importantly, fundraising for the youth of South Florida. The event concluded on Monday, May 17 with a day of golf at Grande Oaks Golf Club in Davie.

The “Old Hollywood” themed Martorano’s Dinner was more than appropriate as the red carpet was adorned by one sports legend after the next. Stylishly dressed in black and white cocktail chic attire, the all-star lineup included the likes of Dan Marino (Hall of Fame Quarterback), Bruce Smith (Hall of Fame Defensive End and NFL Career Sack Leader), Anthony Munoz (Hall of Fame Offensive Tackle), Zach Thomas (Miami Dolphins legendary linebacker), Ricky Williams (Miami Dolphins running back), Pop Star Chris Kirkpatrick (*NSYNC), Jonathan Ogden (ten-time NFL All-Pro), Chris Doleman (eight-time Pro Bowl performer), O.J. McDuffie (two-time Miami Dolphins MVP), Craig Ehlo (14-year NBA veteran) and a host of current Miami Dolphins including Will Allen, Greg Camarillo, Vernon Carey, Channing Crowder, Brandon Fields and Lousaka Polite. Throughout the evening, guests were entertained by the stylings of Steve Martorano’s son, DJ Joey Martorano and Dan Marino’s son, DJ 1Tre.

Joe Rose of NBC-6 and WQAM, served as the emcee for the evening and following an impassioned speech by Steve Martorano, Rose joined Jason and Katina in acknowledging the event’s key dignitaries, which included BankAtlantic CEO Jarett Levan. Rolando Rodriguez of the Jackson Memorial Foundation and Carlos Tenorio, a patient at the Holtz Children’s Hospital were presented with a $50,000 check which will directly benefit the Jason Taylor Learning Center at the Holtz. The Taylor’s then proudly honored the first graduating class of Jason Taylor Scholars as part of the Foundation’s partnership with Take Stock in Children. Sharifa Shageer, who began the program as a ninth grader in 2007, will be attending Broward College in the fall and Ivaneza Moliere, the first student to ever join the Jason Taylor Scholars program back in 2005 as a 7th grader, will attend the University of Florida next school year. In addition, the Jason Taylor Foundation presented Take Stock with $36,000 to purchase scholarships for three new students.

Following a night of donations, dancing and the world’s greatest meatballs, Taylor and the golfers had an early tee time at Grande Oaks Golf Club Monday morning. Joining in on the fun with the other celebrity golfers were former NFL greats Cris Carter and Robert Smith. As the final scores were tallied, Dan Marino and his teammates from Community Capital Management captured the first place prize, a perfect ending for the sponsors of the Awards Luncheon! But before the weekend could come to a close, Jason announced Bonnie Uribe of Tamarac, Fla. as the raffle winner of the 2010 Scion tC, donated by JM Family Enterprises, Inc. and Southeast Toyota Distributors, LLC.

In addition to BankAtlantic, Martorano’s and Community Capital Management, other major contributors to the Jason Taylor Celebrity Golf Classic included 3Cinteractive, Behnke & Associates Insurance, Carnival Cruise Lines, Callaway, Cubavera, Dada, Divine Delicacies, Duane Morris, Gerlinde & Michael Photography, Gibraltar Private Bank & Trust, Heritage Travelware, Hooters, Improv of Hollywood, JM Family Enterprises, JM Lexus, Jordan Brand, JuiceBlendz, NeoStar Sports & Entertainment, Neutrogena, Pepsi Beverages Company, Perry Ellis, ProCamps, Pro Tect Management, Publix, Redline Media Group, Segall Bryant & Hamill, Southeast Toyota Distributors, LLC and Wescott Financial.

The Jason Taylor Foundation is a 501(c)(3) organization whose mission is to support and create programs that facilitate the personal growth and empowerment of South Florida’s children in need by focusing on improved health care, education and quality of life. For more information on the Jason Taylor Foundation, please call (954) 424-0799 or visit www.JasonTaylorFoundation.org.

3Cinteractive Names Mobile Industry Veteran John Styers as Vice President of Corporate Strategy & Industry Relations

Published
by
3Cinteractive
on April 29, 2010
in Press Releases
. 0 Comments

Mobile Industry Veteran to Spearhead Company’s mHealth Initiatives & Strengthen Industry Relations

Boca Raton, FL (PRWEB) April 29, 2010 — 3Cinteractive, a leading mobile platform company, announced that mobile industry veteran John Styers has joined the company as Vice President of Corporate Strategy and Industry Relations. Mr. Styers will be responsible for strengthening 3Ci’s carrier and industry relationships, as well as spearheading 3Ci’s mHealth initiatives.

“John Styers has an incredible track record in the mobile industry,” said John Duffy, 3Cinteractive’s CEO. “John’s carrier background, experience and industry relationships he has in the mobile ecosystem make him an invaluable member of our team.”

Mr. Styers’ focus on mHealth will cover two areas — sales and business development, as well as industry relations with organizations such as CTIA, who are heavily advocating the utility of mHealth solutions. Mr. Styers believes integrating mobile communications into healthcare is a win for everyone involved — providing immediate improvements in patient care and dramatically reducing costs for the industry.

“3Ci’s mHealth solutions expand the dialog between patient and healthcare provider, well beyond the walls of the examination room,” stated Mr. Styers. “We are focused on solving everyday issues with the device patients already own. This includes appointment alerts, staffing solutions, clinical trial communications, et cetera.”

Prior to joining 3Cinteractive, Mr. Styers co-founded Moblico in April 2007 to provide mobile industry consulting and development services.

Previously, Mr. Styers was the general manager of the Sprint Mobile Media Network. In that role, he guided the development and positioning of Sprint’s growing mobile advertising, search and off-portal content strategies. Prior to becoming GM, Mr. Styers led the development and design of Sprint’s Messaging as director of Data Communications. Before joining Sprint, Mr. Styers was the Global Director of Operations and Finance for Crown Greetings, the mobile division of Hallmark Cards. Mr. Styers’ expertise makes him a frequent speaker at MMA events, 3GSM, the Global Messaging Congress, and CTIA.

Continue reading ‘3Cinteractive Names Mobile Industry Veteran John Styers as Vice President of Corporate Strategy & Industry Relations’

Mobile Platforms Driving Growth for Marketers and Companies (AC Growth)

Published
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3Cinteractive
on April 27, 2010
in Marketing
. 0 Comments

AC Growth Blogs
Mike Cooke
April 27, 2010

Over the past several years, we have seen the Mobile Marketing space grow with many companies entering the mobile marketing SMS (short messaging services) space. Being a mobile platform or mobile marketing company is a lot more than just saying you have a mobile platform or service — there are a number of areas and expertise that a company needs to offer beyond just features and functionality in order to support a client in launching a mobile initiative, such as: working with government agencies, producing and providing documentation to wireless carriers, managing compliance, as well as providing 24×7 client and technical support.

One such company, 3Cinteractive (www.3Cinteractive.com), with close to 100 clients, is a pure-play mobile platform firm. Unlike other companies who are just getting into the mobile marketing arena like Exact Target and Lyris (and these companies do offer outstanding capabilities in email automation and marketing), 3Cinteractive’s entire focus is helping their clients grow revenues and cut support costs. Clients like Walgreens and Cracker Barrel are showing real business results by developing a relationship with their clients through something that is always with them — a mobile phone.

Continue reading ‘Mobile Platforms Driving Growth for Marketers and Companies (AC Growth)’