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3Cinteractive Powers Innovative HD Digital Radio Alliance Conversion Campaign

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on July 7, 2008
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Boca Raton, FL (PRWEB) – 6/30/2008 – 3Cinteractive, a leading creative mobile marketing company, announced it is powering the innovative consumer awareness campaign for the HD Digital Radio Alliance. The expanded marketing campaign is aimed at accelerating the adoption of HD Radio. The Alliance is featuring a text messaging call to action in more than half of all of its radio ads nationwide.

3Ci’s mobile messaging platform is creating real-time, measurable conversations with consumers by promoting listeners to “Text UPGRADE to 34343”. “By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we are activating a whole new category of catalysts,” said Peter Ferrara, President and CEO of the HD Digital Radio Alliance.
Radio ads within the new $57 million, 13-week marketing campaign are running in 100 markets on more than 700 stations. A full 65% of the radio ads invite consumers to text UPGRADE to 34343 with the remainder issuing the familiar call to action to visit www.HDRadio.com.
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3Cinteractive Completes Trial for Industry Changing Text Collect™ Service

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on July 5, 2008
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Boca Raton, FL (PRWEB) – 7/7/2008 – 3Cinteractive, a leading mobile marketing agency and application development company, announced it has completed a successful 9 month trial of the company’s patent pending Text Collect™ service. As a result, 3Ci is announcing an immediate full scale launch of the product. Text Collect combines Interactive Voice Response, SMS and Premium SMS (PSMS) mobile billing, producing the only service that allows collect calling and operator services providers to complete collect calls to mobile phones.

Prior to Text Collect™, the ability to complete collect calls to mobile phones has been a major challenge to the collect calling industry. With the number of mobile lines quickly outpacing the number of landlines in the U.S., the solution could not have come soon enough. Collect call completion ratios have been steadily declining for years due to the rapid growth in mobile phone usage. According to David Ellerstein, 3Cinteractive’s Text Collect™ General Manager, “Text Collect™ has driven significant positive results for collect calling providers and all of the major mobile carriers participating in the trial.”
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3Ci Biography: Matt Gardner, Business Integration Director

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on July 1, 2008
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Matt Gardner, who recently celebrated his one-year anniversary at 3Cinteractive, is the company’s Business Integration Director. Matt has an extremely diverse set of day-to-day responsibilities which include everything from artistic design of the 3Ci web and print branding - to the design and layout of all 3Ci internal and external interfaces - to the technical integration of client facing reporting.

Matt’s broad range of expertise and talents range across multiple functional areas of 3Cinteractive and have had a significant impact on the company’s success. Matt began developing his wide-ranging skill set in high school when he began working in web design. He continued his work in web design while at Virginia Tech, where he took several computer science courses and completed his BA in graphic design; giving him the wide range of web and graphic design and programming backgrounds.

Matt is an avid reader who is constantly looking to soak up knowledge in a variety of topics. Fitness also plays a big role in Matt’s life, as he is in constant training for triathlons and is hoping to compete in an Ironman competition next year. Matt is a native of Virginia and his family includes his parents, Gene and Nancy, and two older siblings, brother Dan and sister Jen.

- Jeff Michaud

3Ci Hosts First Ever Ad Agency Panel at Mobile Marketing Forum, NYC

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on July 1, 2008
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3Cinteractive was the proud sponsor of the first ever Advertising Agency panel discussion during the Mobile Marketing Forum in New York City June 10 & 11 at the Marriott Marquis Times Square Hotel.

3Ci Business Development VP, Jeremy Martin, was the moderator of the panel that included advertising execs from agencies such as The Hyperfactory, Starcom USA and GroupM. “Being able to host the first ever agency focused panel discussion at the MMF was a great experience for myself and 3Ci as a company,” said Jeremy Martin. “Just by the types of attendees at this show, it was clear that now is the right time to have this ad agency panel. The number of advertising and media agencies here are clearly
at an all-time high, and that signifies the clear understanding of the agency world that they must have mobile solutions for their clients,” Martin added.

The panel discussion touched on topics such as how the business models that most mobile marketing companies use is far different than that of the traditional agency model. Most importantly, the majority of the discussion was focused on how to best integrate companies like 3Ci, who are specialists in mobile, into the agency process. The large crowd who stayed to hear the panel at the end of the last day of the show further displayed the agency world’s focus on mobile.

- Jeff Michaud

3Ci Launches Beta Version of SMS Chat

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Ainsworth Boyle
on June 5, 2008
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To better serve enterprise level communications needs, 3Ci has launched its beta version of a SMS based chat platform. The platform will be launched with two pre-selected beta clients and full product rollout is scheduled for the beginning of Q4 2008.

The chat platform was a response to market driven need for direct, one-on-one text based communication with consumers and employees. Customer service based call centers will have the ability to answer common questions for consumers through the ease and immediacy of SMS. This dramatically lowers the time and cost of providing traditional telephone based service for similar inquiries. Additionally, large, enterprise level businesses can more easily communicate in real-time with employees on a one-to-many or one-to-one level without having their message get caught up in easily ignored email inboxes.

Contact 3Ci today to find out more!

- Jeff Michaud

3Ci Biography: Niki Dunbar, Program & Compliance Manager

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on June 1, 2008
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Niki Dunbar, 3Ci’s Program & Compliance Manager is a tremendous part of 3Ci’s success in the mobile marketing space. Niki’s main responsibilities at 3Cinteractive include taking a client’s ideas for a mobile campaign and implementing a carrier compliant program that meets both the client’s marketing needs and
adheres to distinct carrier requirements.

Niki’s focus on managing the daily relationships with 3Ci clients, vendors, and the mobile carriers combined with her deep understanding of industry standards and policies contribute greatly in distinguishing 3Ci in the marketplace. Niki developed her skills in her 7-year career in the online payment processing industry where her dealings with credit card associations and guidelines closely mimic those of the MMA and carriers in the mobile space. When she’s not hanging out with her cat Zoey, Niki enjoys spending time outdoors where her hobbies include camping, kayaking, sky diving and relaxing on South Florida beaches. Niki is a native of Pittsburgh where her parents, Fred and Theresa, and sisters Dezaria and Stephanie still live today.

- Jeff Michaud

Congratulations, Jason Taylor!

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on June 1, 2008
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3Cinteractive would like to congratulate Jason Taylor for his performance on ABC’s Dancing With the Stars. Jason, who is known for battering opposing offenses as a defensive end for the Miami Dolphins, was a finalist this season on the hit show, and finished second overall in the dance contest.

To help support Jason and his success on the show, 3Ci and The Jason Taylor Foundation teamed up to “mobilize” Jason’s fans across the nation. Fans were asked to text the keyword JT to short code 34343. This gave Jason the chance to keep in touch with his fans and keep them up to date on his dance preparations.

Jason was also able to send reminders for fans to watch the show and to vote. “We had a great response to our text campaign, said Seth Levit, Executive Director of the Jason Taylor Foundation. “There is no question that text messaging is a direct, personal way to reach Jason’s fans and foundation supporters.”
For more information and news on the Jason Taylor Foundation.

- Jeff Michaud

3Cinteractive Named 2008 Technology Company of the Year for Interactive Marketing

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on May 29, 2008
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Boca Raton, FL (PRWEB) – 5/29/2008 – This week 3Cinteractive was named winner of the prestigious South Florida Business Journal 2008 Technology Company of the Year Award, in the category of Interactive Marketing. Winners were announced on May 28th in Hollywood, Florida at the event sponsored by The South Florida Business Journal and Host.net.

“We are very proud to be recognized as a leader in the technology business community” said Mike FitzGibbon, 3Ci’s President. “Our mobile messaging technology platform allows brands to engage 260+ million consumer’s in the United States. This award further validates our business strategy and focus on building a strong, positive culture and team here at 3Ci. We would like to thank Gary Press and the South Florida Business Journal for this wonderful recognition.”

“We have developed a powerful and easy to use mobile platform and we are very excited to have received this honor,” said 3Ci Chief Executive John Duffy. “It is a testament to the hard work and dedication of all of the people that work for 3Ci. Our goal is to become the premier new media solutions provider in the U.S. by providing a layer of professional services and technology that allow our client’s to reach their consumers and promote their brands anytime and anywhere.”

The 3Ci team has a plethora of diverse experience that includes telecommunications, payment processing, interactive voice response, and broadcast media. No other application service provider can match this breadth of experience,” said Mr. Duffy.

3Ci was selected for its mobile messaging technologies and the positive impact that mobile messaging has had on businesses, governments and the community at large. Other factors that were crucial in the selection of 3Cinteractive for this award were the company’s tremendous internal culture, its level of focus on diversity in the community, and its dedication to the philanthropy through numerous local charitable organizations.

About 3Cinteractive
Based in Boca Raton, FL, 3Cinteractive is an industry leading Mobile Applicaiton Service Provider (MASP) in the US. 3Ci provides the technolgy and professional services needed to communicate directly with the 260 million mobile consumers in the United States. 3Ci’s ability to provide end-to-end, turnkey mobile solutions and concierge style service makes it easy for any company to integrate mobile communications into their brand, content and systems. The 3Ci service portfolio includes SMS text messaging, MMS, application development, campaign and compliance management, content delivery, and IVR integration. The company also provides turn-key media solutions and media consulting, including the representation and sale of mobile marketing sponsorships. 3Ci is a Mobile Marketing Association Member and is listed as one of the top Application Service Providers by the Common Short Code Administration (CSCA). 3Cinteractive was founded by experienced technology professionals and represents the leading edge in interactive telecommunications.

3Ci Biography: Juan Nin, GM, S. American Development Team

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on May 1, 2008
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Juan Nin is the General Manager of 3Ci’s South American Development Office. His daily responsibilities include general management, head of development and server management.  He has extensive experience in mobile development and carrier integrations and recently led 3Ci’s SMS integration with Brazilian mobile carriers.

Juan is a leader in the mobile development community and is actively involved in the open source WURFL roject and web neutrality efforts.  Prior to joining 3Ci, Juan’s experience included managing international projects for several multi-national corporations and teaching Linux server administration, maintenance and security.
Juan takes great pride in the areas of research, progress and innovation.  He is always up to date on the latest technology including UNIX, Linux, Mac devices and mobile technology.  He recently picked up surfing as a hobby and is a former drummer in Lapso, a Uruguayan rock band.  His family includes his wife Luciana, his mother Susana, brother Massimilano and his father Jorge.

- Jeff Michaud

Industry Focus: Merchant e-Solutions

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Ainsworth Boyle
on April 1, 2008
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3Ci client, Merchant e-Solutions is an e-commerce company providing payment services to community banks and merchants. A leader in payment processing services, MeS is on the cutting edge of banking technology.

3Ci’s Switchblade™ mobile messaging platform allows MeS to instantly deliver critical SMS alerts to MeS’s 60,000+ merchants.  Initial mobile alerts will include card association alerts, financial notifications, daily deposits, chargeback and refund requests.  Mobile messaging for banking applications is a fast growing market for 3Ci, which was featured in this month’s Nilson Report on Mobile Messaging and Payments. Nilson predicts that “mobile handsets will be widely used by banks to establish an additional communications channel…” Nilson also stated that “SMS text messaging extends a bank’s reach for much less than it costs to handle an inbound phone call.”

- Jeff Michaud