3Ci Rocks Winter X Games XII

Feb. 1st 2008

ESPN selected the 3Cinteractive Switchblade™ mobile text messaging platform and in-venue, text to screen application, Shoutbox™ to rock the Winter X Games “go big” event this past weekend in Aspen, Colorado.

On Saturday night, ESPN, EXPN.com, and ABC televised the Snowboard Big Air contest. The debut of 3Ci’s Shoutbox™ text-voting capabilities extended audience participation by empowering the viewer to help judge the outcome of the events. The judging was done in an “American Idol” format with the decision of a presiding judge supplemented by the fans’ votes.  

3Ci President Mike FitzGibbon attended the games and was thrilled with the response. “Everywhere you looked people were texting, proving the direct response SMS generates. I’m excited about the future of text messaging as an efficient advertising avail reaching 250 million Americans on a device they carry in their pockets.”

- Jeff Michaud

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