Former AT&T executive joins leading mobile platform company to oversee service delivery organization

Boca Raton, FL– (PRWEB) August 30, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced the addition of Ellen Roberson as vice president of service delivery. Roberson has 25 years of experience in the wireless industry, most recently serving as the director of mobile commerce at AT&T Mobility.

In her new role, Roberson will be responsible for leading 3Ci’s service delivery organization. She will oversee the company’s client boarding, client services and project management teams, ensuring the execution of world-class service to 3Ci’s customer base.

“Ellen brings a tremendous amount of experience and leadership to the 3Ci team. She’s one of the most well respected women in our industry,” said Mike FitzGibbon, 3Cinteractive’s co-founder and president, “Her influence will strengthen the delivery of service to our customers and will bolster the company’s long-term product and services strategy.”

Roberson had worked at AT&T Mobility since 2004. She was responsible for managing AT&T’s exploration into mobile payments and next generation mobile marketing. She also managed the third party premium content business. Under Roberson’s leadership, AT&T was recognized as one of the most progressive carriers in off portal.

Roberson has played a key role in leading the wireless industry to introduce new methods of engaging consumers by evangelizing mobile marketing, mobile advertising and mobile payments. She is actively involved in the Mobile Marketing Association and served as the chairperson for the Consumer Best Practices Committee. Additionally, she has been involved in leadership roles with several cross-carrier committees in the CTIA Wireless Internet Caucus.

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This is reminder of the carrier provisioning schedules for this holiday season. Be sure to submit your programs by the dates listed below in order to start the process in 2011. Please note that provisioning delays may occur with the mobile operators due to staffing shortages during these timeframes. 3Cinteractive’s offices will be closed Friday, December 24, 2010, in observance of the Christmas holiday and on Friday, December 31, 2010 in observance of New Year’s. Please also be reminded that mobile operator provisioning schedules are subject to change at any time.

AT&T has a provisioning freeze as of Sunday, November 21, 2010 at 12:00 PM EST (noon). Please keep in mind that programs submitted after this date will not begin the provisioning process until January 3, 2011.

All campaigns were to have been submitted to Sprint by 12:00 PM EST (noon) on Monday, November 22, 2010 (this is for the provisioning cycle occurring on Thursday, December 9, 2010).

There are no provisioning freezes scheduled at this time.

There are no provisioning freezes scheduled at this time.

In observance of the remaining 2010 holidays, Verizon Wireless will not review, approve, or provision any Short Code Programs on the following dates:

• Friday, December 24, 2010
• Friday, December 31, 2010

There are no provisioning freezes scheduled at this time.

For any questions, please contact your account manager or 3Ci Support via telephone at 561.443.5505 or via email at support@3cinteractive.com.

This is an advisory of the carrier provisioning schedules for this holiday season. Be sure to submit your programs by the dates listed below in order to start the process in 2011. Please note that provisioning delays may occur with the mobile operators due to staffing shortages during these timeframes. 3Cinteractive’s offices will be closed November 25 and 26, 2010 and December 24, 2010, in observance of the holidays. Please be reminded that mobile operator provisioning schedules are subject to change at any time.

AT&T has a planned provisioning freeze starting Sunday, November 21, 2010 at 12:00 PM EST (noon). Please keep in mind that programs submitted after this date will not begin the provisioning process until January 3, 2011.

All campaigns must be submitted to Sprint by 12:00 PM EST (noon) on Monday, November 22, 2010 (this is for the provisioning cycle occurring on Thursday, December 9, 2010).

There are no provisioning freezes scheduled at this time.

There are no provisioning freezes scheduled at this time.

In observance of the remaining 2010 holidays, Verizon Wireless will not review, approve, or provision any Short Code Programs on the following dates:

• Thursday, November 25, 2010
• Friday, November 26, 2010
• Friday, December 24, 2010
• Friday, December 31, 2010

There are no provisioning freezes scheduled at this time.

For any questions, please contact your account manager or 3Ci Support via telephone at 561.443.5505 or via email at support@3cinteractive.com.

AT&T recently made auditing and monitoring policy changes to standard and premium campaigns.

Effective May 3, 2010, AT&T is implementing the following changes to its audit process:

• The scoring system that AT&T has used in the past for auditing will no longer be used. Instead a PASS/FAIL indication will be shown
• There will no longer be a “three strikes” process with regard to audits
• An audit will receive a FAIL if a customer-affecting or AT&T brand-affecting issue has been found during the audit, or if the issue breaks any of the MMA CBP guidelines. (A PDF copy of the guidelines is available for download here. Please note that you will need Adobe® Reader® in order to view the document)
• Root cause analysis (RCA) will be required for all failed audits. RCA will also be required for programs that generate over 25% refund rate
• Please be advised that IQ Quiz type-content will continue to follow the IQ Quiz Policy, dated December 2009

AT&T will continue to send feedback forms summarizing the failed audit; however, the following changes will occur:

• A failure in one or more criteria will result in a failed audit which will be considered an “escalation”
• All failed criteria must be resolved within five (5) business days
• AT&T will automatically check for compliance following Day 5
• Any escalation / failed audit not completely resolved will result in closure of the campaign. If a campaign is closed for failure, the customer will have 14 days to fix the issue or risk having the short code de-provisioned
• AT&T will indicate the reason for closure and change the campaign status
• No new subscriptions will be allowed immediately; however, existing customers will be able to retain their service
• AT&T will monitor activity for closed campaigns
• When a program failure is ‘resolved’, it can be stated within the RCA delivered to AT&T, which in turn will be reviewed for re-activation
• Failure to comply with this new policy will result in de-provisioning of the entire short code

Please contact your Account Manager or 3Ci Support if you should have any questions regarding AT&T’s changes to its audit process.

My Mobile Applications, a mobile messaging services company with one of the most reliable communications networks across North America and Latin America, has partnered with 3Cinteractive, an industry leading mobile technology firm, to provide businesses a high quality mobile messaging, short message service (SMS), Premium SMS, and multimedia message service (MMS) solution.

My Mobile Applications has selected 3Cinteractive to handle all of the aggregation and migration of all of their SMS in the United States on AT&T, Sprint-Nextel, and Verizon Wireless. This includes the processing of millions of messages using My Mobile Applications’ and 3Cinteractive’s services to deploy powerful and complex mobile messaging functions.

3Cinteractive is pleased to announce immediate availability of Multimedia Message Service (MMS) on the AT&T network. With our partners at OpenMarket, you can now provide richer, more personalized mobile content such as images, audio, short video, and rich text to AT&T subscribers and accept photos and other content from subscribers to your application.

MMS represents an additional method for delivering downloadable content on the AT&T network of 82 million subscribers. AT&T accepts premium and standard rate programs for MMS traffic, such as ringtone, wallpaper and other content downloads. Both MT and MO based programs are accepted. With MMS, the 160 character restriction of SMS does not apply.

With 3Cinteractive and OpenMarket MMS you can:

 ·   Deliver binary content to over 210 million AT&T, Verizon, Alltel, Sprint (CDMA) and Cricket subscribers
 ·   Deliver longer text messages
 ·   Launch innovative programs like social networking applications and games
 ·   Increase success rates with handset discovery capability
 ·   Sell secure DRM (Digital Rights Management) protected content that prevents piracy of your offerings
 ·   Provide enhanced consumer experience via automatic content downloads
 ·   Get transaction level reporting of messages via the OpenMarket Message Activity Report (MAR)

To launch your MMS campaign, please contact your Account Manager or 3Ci Support to get started today.

Last month 3Cinteractive sent a notice outlining AT&T’s new policy to address excessive refund rates. Additional documentation on this new policy and process, which became effective Sunday, January 31, 2010, is available for download (please note you will need Adobe® Reader® to view the document).

We ask that you review and familiarize yourself with AT&T’s 25%+ Refund Rate Policy.

Outlined below are the high level points of the 25%+ Refund Rate process. Further details are contained in the download document.

 ·   All short codes with a refund rate of 25% or more will be sent for a priority audit, which is an audit immediately triggered by the excessive refund rate.

 ·   All short codes with a refund rate higher than 25% and a failed priority audit (meaning, a score below 80) will be subject to the consequences outlined below.

Consequences of a breach in this new policy include:

 ·   Immediate suspension of short code for a minimum of thirty (30) days

 ·   No new purchases or subscriptions will be added to the short code during the suspension

    ·   Note: existing subscribers will continue to bill and receive their content

Please feel free to contact your Account Manager or 3Ci Support with any questions or concerns you may have, or to review the impact these new guidelines may have on your business.