Mobile Solutions Case Study: Simple Mobile
Simple Mobile is a mobile virtual network operator (MVNO) that utilizes the T-Mobile network to offer Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, email, and social networks). Their unique bring-your-own-phone approach allows customers to insert a Simple Mobile SIM card into any of the 180+ approved GSM phones to obtain service.
Business Challenge
As a new wireless service provider, Simple Mobile wanted to take the pain out of the customer experience and make it as “simple” as possible.
Solution
Simple Mobile utilizes 3Cinteractive’s Switchblade® platform for a customized IVR and SMS program to automate marketing messages as well as customer service, allowing its customers to activate new subscriptions and SIM cards, obtain account balances, and add new services to existing plans.
Results
Simple Mobile is the fastest growing MVNO in the United States. Activating wireless service via SMS is a cutting edge technology and allows retailers to set up Simple Mobile service quickly and easily without having their customers endure other traditional and more chaotic methods.






