On January 26, 2011, 3Cinteractive® will be the premier sponsor of the Mobile Marketing Associations’ (MMA) most impactful forum of the year. For the second consecutive year the Consumer Best Practices Industry Forum will be held in Boca Raton, Florida, at the Boca Raton Resort and Club. The forum offers the opportunity for industry leaders, top brands, and carriers to provide input into and shape the guidelines and best practices for the mobile marketing industry in the United States.

These influential leaders in mobile will address key issues such as privacy, ad delivery and ad measurement as well as define the standard and best practices for consumer protection. The group will also discuss what can be done to further the adoption of mobile within the marketing mix for 2011 and beyond.

3Ci hopes to see you at the Forum. If you would like to learn more about 3Ci or schedule a meeting at the Forum, please email us at sales@3cinteractive.com.

For the complete event agenda and to register visit the MMA’s Consumer Best Practices Forum page.

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Pictured, left to right: Vic Shroff, 3Cinteractive; Alykahn Govani, MX Telecom;
and Jeremy Martin, 3Cinteractive

Here are some of our insights from the industry forum, which continues its charge of shaping the mobile industry as a viable, profitable market place that provides value to the end user.

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3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Cinteractive and Neustar are proud sponsors of the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event, scheduled for February 5, 2010, at the Boca Raton Resort and Club in Boca Raton, Florida. The forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.

Produced by the MMA’s CBP Committee (of which 3Cinteractive is a member), the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

You can register register to attend the CBP Forum by visiting the MMA’s website. The attendee price is $175.00 USD. Members of the media may request press access for this event by contacting the MMA via email at mma@globalresultspr.com.