Chris Field, Mobile Sales Specialist

As a Sales Specialist, Chris’s responsibilities include prospecting for new clients, selling mobile solutions to big brands, partnering up with ad agencies and managing mobile campaigns for 3Ci’s client base.  He focuses his sales efforts on targeting ad agencies, direct marketing companies, universities and media companies.  Recently, Chris moved from the Boca Raton office up to Philadelphia to explore business development opportunities in the Northeast and Mid-Atlantic regions.

Before joining 3Ci, Chris honed his sales skills in the internet marketing industry.  In the past, he has sold website solutions and online media that focused on direct response marketing.  Chris’s extensive background in the online industry stems from running lead generation campaigns using search engine optimization, lead generation websites, online media, and affiliate marketing for two medium sized finance companies.  Chris graduated from James Madison University with a degree in Marketing Information Systems, minoring in eCommerce and Internet Marketing.

When he is not at work, Chris enjoys staying active by surfing, competing in triathlons,  snowboarding, and hiking with his fiance, Caroline, and their dog, Levi.  Chris and Caroline are getting married in May 2009 outside of Philadelphia.

-Ainsworth

Over a 6 week promotional campaign, Cricket Wireless will drive consumers to the Cricket website to increase their subscriber base.  Each week listeners will be given a different keyword to text in to win one of many grand prizes including cell phones, prize packages and gift cards. The consumer will then immediately receive a text message back informing them if they are an instant winner.  Even participants who are not instant winners will still be directed to the Cricket website to download free digital content and be entered to win one of the grand prizes.

3Cinteractive is providing complete technology fulfillment for the promotion including website integration, the mobile application, registering winners, and redemption tools. “3Ci’s comprehensive involvement in the campaign allows Cricket to focus on their clients and branding,” says Mark Smith, 3Ci’s COO. “It was really exciting to  work on such an extensive project where we not only designed the mobile application, but also the web component of the promotion.”

Global advertising agency McCann Erickson has teamed up with 3Cinteractive to launch a mobile marketing campaign for the US Army.  The campaign, which targets high school and college students, will help the Army identify potential recruits and converse with those interested in serving the Army.  The mobile program will provide information on their 40k scholarship, skills and training, and other benefits of joining the Army.

Students will see the call to action in their school newspapers prompting them to text a keyword to be entered for the chance to win a Nintendo Wii and receive information about the benefits of joining the Army. In order to be entered in the contest, they will be required to respond via SMS with their name and birth date.  To help the ARMY compile a list of interested people, 3Ci will post the information received from the text messages to the Army’s recruitment database.

“For the US Army’s target demographic, there is no better way to create a conversation than by using SMS,” said Chris Field.  “We feel that this mobile campaign will increase the effectiveness of the Army’s advertising strategy and will ultimately generate an interest in a career in the US Army.”

- Karly