3Cinteractive recently partnered with Pop2Life, a full service creative marketing, promotions, and public relations agency, and Clear Channel Communications, the largest owner of full power AM, FM, and short wave radio stations for a unique promotion.  Together the three companies launched a contest giveaway featuring singer-songwriter and pop star Katy Perry (singer of the worldwide hits “I Kissed a Girl” and “Hot N Cold”)

The 16-day sweepstakes was promoted on 47 Clear Channel Top 40 radio stations and online.  Radio listeners responded to on-air call-to-action by texting a time-specific keyword to the short code (the entries could also be made at the sweepstakes website).  Due to the popularity of Katy Perry, listener tune-in increased with text-in volume and 90 winners received a trip for two to Katy Perry’s pool party in Miami as well as passes to an advance screening of the movie, “The Proposal”.  The winner of the grand prize received not only a trip for two to Katy’s Private Pool Party at the Fontainebleau Miami Beach and tickets to “The Proposal” screening, but also a trip to Spain for her concert in Madrid.

Singer-songwriter Katy Perry

With Pop2Life and Clear Channel, 3Cinteractive implemented a unique mobile campaign that drew almost 975,000 total entries of which 95% were text messages.  In addition, the campaign drew nearly 116,000 unique entries of which 96% were unique mobile entries.  The strength of the campaign created by 3Cinteractive, Pop2Life, and Clear Channel led to the gain of over 111,000 new contacts for the mobile database.