HD Radio has teamed up with 3Cinteractive to develop an interactive mobile marketing campaign to increase brand awareness, activate potential clients, and drive sales of the HD Radio receivers. 3Ci created a 13-week campaign to help promote digitally broadcasted radio. Using a call to action in HD’s radio spots, listeners were prompted to text in for the chance to win an HD radio and to receive HD Radio SMS Broadcasts.
Through a series of creative mobile messages, polls and offers, HD was able to interact with potential buyers and deliver key features of HD Radio. The SMS campaign included a $50 rebate to the members of the HD database, which led to the sale of 6,000 HD Radio receivers. 3Ci Chairman and former radio executive David Ross stated, “We were really pleased to help increase HD awareness, reach, and ROI though the sale of new HD units.”
- Karly Dreker
Boca Raton, FL (PRWEB) August 5, 2008 — 3Cinteractive (3Ci), a leading mobile marketing firm, announced today the formation of an all-star Board of Advisors that will help guide the company and continue its robust growth in the red hot mobile industry.
The 3Ci Board is composed of thirteen business leaders, each with amazingly successful track records in their various fields of expertise. The vast experience this Board brings to 3Ci in the areas of broadcast media, wireless, advertising, legal and entertainment will undoubtedly serve to solidify 3Ci’s position as the most creative and experienced company in the mobile marketing industry.
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Boca Raton, FL (PRWEB) – 6/30/2008 – 3Cinteractive, a leading creative mobile marketing company, announced it is powering the innovative consumer awareness campaign for the HD Digital Radio Alliance. The expanded marketing campaign is aimed at accelerating the adoption of HD Radio. The Alliance is featuring a text messaging call to action in more than half of all of its radio ads nationwide.
3Ci’s mobile messaging platform is creating real-time, measurable conversations with consumers by promoting listeners to “Text UPGRADE to 34343”.
“By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we are activating a whole new category of catalysts,” said Peter Ferrara, President and CEO of the HD Digital Radio Alliance.
Radio ads within the new $57 million, 13-week marketing campaign are running in 100 markets on more than 700 stations. A full 65% of the radio ads invite consumers to text UPGRADE to 34343 with the remainder issuing the familiar call to action to visit www.hdradio.com.
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I sat through a great meeting yesterday with a direct marketing firm from Boca Raton. As I demoed our platform, we reviewed a couple of the firm’s ideas. A lot of direct marketing firms are dealing with e-mail or direct mail, which is a slightly different beast than SMS. There are particular ways to maintain conversions with mobile marketing, that wouldn’t apply for e-mail marketing. In addition, mobile marketing is about spending the time to build a database rather than simply catching and blasting opt-in messages.
This firm got the concept that many do not: Mobile marketing isn’t restricted to a stand alone campaign that can be monetized immediately. In fact, a well designed mobile marketing strategy will have always-on campaigns that support other direct marketing efforts. Your brand’s short code is equivalent to it’s URL. When I work with a client, this is one of the first concepts that I establish. Once your short code is live, you need at least one campaign that will run constantly and collect interested consumers who read your marketing material. Mobile activates traditional marketing in a way that websites cannot. Missing this concept causes a lot of brands to avoid mobile marketing because they aren’t quite sure how to monetize it.
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David Ross, Chairman of the Board
South Florida radio executive and media promotions innovator, David Ross recently joined 3Ci as an investor and Chairman of the Board. Mr. Ross’ highly successful broadcast career includes management, ownership, and consulting to hundreds of radio stations worldwide. He is most associated with Miami legendary top 40 radio station, Y100, which sold to Clear Channel Inc. in 1994, along with other stations from Metroplex Inc. where Ross was an executive officer and partner.
Next, Ross led the consolidation of radio clusters in Florida, amassing 32 Clear Channel Radio stations. David promoted many cutting edge events including the creation of proprietary thematic radio concerts and charitable events. David’s experience as a seasoned deal maker and media executive along with his recently acquired knowledge of mobile brings 3Ci a unique perspective, and ability to relate to brands which are adopting text messaging as the new media of choice. His role as Chairman includes the creation of an all star advisory board consisting of a diverse group of top banking, media, sports and business executives chartered to help guide the company and its management team through the rapidly changing and dynamic world of wireless, where 3Ci is experiencing dramatic growth. David is an avid fan of extreme sports, and spending time in Aspen. His family includes wife Valerie, step-daughter Nicole, son John Paul and new addition, Hartlynn, his first granddaughter.
- Jeff Michaud
Boca Raton, FL (PRWEB) – 3/24/2008 – South Florida radio executive and media promotions innovator, David Ross, recently joined 3Cinteractive as an investor and Board Chairman. Mr. Ross, a well respected and successful radio and media visionary will help guide the mobile marketing service provider’s new media efforts, merging traditional advertising media and values with new interactive mobile technology.
Mr. Ross entered the radio broadcasting business in 1972 as an advertising executive and moved into station, cluster, and group management, setting the trail as one of the first radio consolidators. During his 36-year media career, David created, built, and operated clusters of radio stations around the world, including legendary Top 40 powerhouse WHYI-FM Y-100 in Miami. His innovative promotional style and use of cutting edge technology has been a key driver towards the tremendous success rate of his operations. Ross’s consultation into third world media operations has earned him a unique reputation, and is credited with building out the first privately held broadcast media in the Bahamas. His experience includes concert promotion, wireless media, and mobile.
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